Skip to content
GullySales
Tell us what you need

Fashion jewellery stores · Lead generation

Turn a scroll through new earrings into a name and number the brand owns.

Lead generation for a fashion jewellery brand is the work of collecting the contact details of people who liked a piece but did not buy today, so the next drop reaches them directly. GullySales works on where that contact is asked for, what is offered in return and how the first message reads.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Fashion Jewellery product collection

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for fashion jewellery stores

Sales and marketing for fashion jewellery stores, the overview.

Last updated 18 Oct 2026.

For fashion jewellery stores

Where it usually goes wrong, and what we would do.

  • “The viewer is a visitor, not yet a lead”

    Someone watches a reel, taps the link, looks at a pair of jhumkas and leaves. Without a reason to leave a number or an email, that visit is gone, and the next reel has to pay for the same person again.

  • “Marketplace orders hide the buyer”

    When the sale happens on a platform, the brand sees an order and a pincode, not a person. A card in the parcel that invites the buyer to the brand's own channel is the one way to start a list of your own.

  • “The mall counter meets a crowd and records none”

    A shopper tries a necklace at the till, says it is lovely and walks on. A counter that asks for a WhatsApp number for the next arrivals, with a clear yes from the shopper, turns footfall into a list.

  • “A discount code attracts the wrong list”

    Offering a code to everyone who enters an email fills the list with people who only buy on offer. A gift guide, a size and care sheet or early access to a drop attracts buyers who want the pieces.

What we do

What we deliver for fashion jewellery stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A capture point on every product page

    A short, consented sign-up for restock, price and new-colour alerts on the pieces a visitor is looking at.

    Result: Each product page offers a reason to leave contact details.

  2. A parcel insert that invites the buyer in

    A printed card with a link to the brand's own channel and a line on care, so marketplace buyers become reachable.

    Result: You can count the sign-ups that came from the insert.

  3. Counter capture for the store

    A script and a simple form at the till that asks permission to message about new arrivals and notes a birthday or gifting date.

    Result: Store shoppers appear on the list with consent recorded.

  4. A gift-finder that collects as it helps

    A few questions on occasion, recipient and budget that end in a short list of pieces and a request to send it on WhatsApp.

    Result: Gift buyers arrive on the list with the occasion already known.

  5. A source tag on every new contact

    Each name is tagged by reel, creator code, store, marketplace insert or ad, so the list shows where the good buyers came from.

    Result: You can see which source brings people who buy a second time.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these fashion jewellery stores.

  • Direct-to-consumer fashion jewellery brands selling online
  • Mall and high-street fashion jewellery stores
  • Multi-brand accessory stores
  • Anti-tarnish and silver-tone jewellery labels
  • Minimal and everyday-wear jewellery brands
  • Gifting-focused jewellery brands with boxes and personalisation
  • Pop-up and college-fest stall sellers
  • Brands that sell mainly through marketplaces and want their own customers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a discount the only way to get an email address?
No. A restock alert, an early look at a drop or a care sheet for plated pieces give a reason that does not train the list to wait for offers. Test a code against these and compare who buys afterwards.
Can we message the people who bought on a marketplace?
Only if the buyer has agreed to hear from the brand through a channel you own. Do not pull details from the platform for messaging. A parcel insert that invites the buyer in, with a clear yes, is the clean route.
How many contacts make a list worth using?
There is no fixed figure. A list is worth using when the people on it opted in, the source is recorded and the first messages get replies. A small, consented list that replies beats a large list that does not.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for fashion jewellery stores

Everything else we would do for you.

Closest to this: leads and follow-up

Also for fashion jewellery stores

Or start from the overview: sales and marketing for fashion jewellery stores.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need