Flower shops · CRM
Hold the sender, the recipient and the delivery slot in one place.
A florist's CRM is the record of who sent flowers to whom, on what date and to which address, kept where the whole shop can read it. GullySales sets up the fields an order actually needs, including the recipient, and gets the counter, the phone and the rider working from the same record.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 5 Oct 2026.
For flower shops
Where it usually goes wrong, and what we would do.
“The buyer and the recipient are two different people”
The husband pays and the wife receives, and next year you want both names against one address. A contact record with a single name loses half the order.
“The delivery slot is a field, not a scribbled note”
Before six, at the reception desk, after the ceremony. Written as free text it gets missed by the rider, and a wreath arriving late is not a small mistake.
“A wedding is a file, not a line in a diary”
Colour palette, venue, mandap size, the planner's number and the advance stages all belong on one record that four months of conversation can be read out of.
What we do
What we deliver for flower shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Fields that match a flower order
Sender, recipient, delivery address and landmark, occasion, date and slot, the arrangement, the card message, advance and balance.
Result: The rider, the counter and the owner all read the same order.
One record whether the order came by phone, counter, chat or website
Every enquiry logged in the same place, so the order book stops being spread across a diary, a phone and an inbox.
Result: Nothing is promised twice and nothing is forgotten on a slow day.
A wedding and event file kept apart from bouquet orders
A longer record holding the venue, the planner, the palette, each quote version sent and the payment stages agreed.
Result: Four months of conversation can be picked up by whoever is free.
Standing corporate orders entered as recurring records
Hotel, office and clinic arrangements set as a repeating order with the day, the vase and the contact who signs for it.
Result: A weekly arrangement is never missed because one person was away.
A recipient list built as you fulfil orders
Names and addresses of everyone who received flowers, with the occasion and who sent them, gathered from work you are doing anyway.
Result: Next year's reminder goes to the sender with the address already in it.
Counter training on the fields that cannot be blank
A short session and a printed rule, so a rushed Valentine's order still carries an address, a slot and a phone number.
Result: The record survives your busiest week.
Orders by occasion, area and value read against the baseline
Same-day against event orders, the areas you deliver to most, and repeat senders, all set beside the baseline recorded before work started.
Result: You can tell whether the weddings or the bouquets are growing.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
What to record, and when
What a flower shop should record about every order, and whether it needs software yet.
- Occasion and the date it matters
- Pick from a list: birthday, anniversary, wedding, funeral, hospital, festival, corporate. Add the date the flowers must arrive. The occasion changes what you offer and how you speak to the buyer.
- Recipient name, address and landmark
- Write the recipient and a delivery address with a landmark and a phone number the rider can call. A bouquet that fails at the gate is an order lost, and the customer remembers it.
- Message on the card, word for word
- Copy the card message exactly as given, and note whether to say who it is from. Some senders prefer to stay unnamed, and funeral cards need care, so read it back to the customer when the order is taken.
- Wedding and event brief
- Keep these in a separate file: venue, date, set-up time, the stage, mandap or table pieces, the amount paid and the person who confirms on the day. A wedding is not a larger bouquet order.
- Standing orders from offices and hotels
- For a corporate customer, record the delivery day, the arrangement size, the vase to collect and the person who approves the invoice. Repeat orders make a florist's income steadier.
- Do you need software yet?
- A spreadsheet is enough for one shop where the same person takes orders. Move to a shared tool when phone, chat and counter orders arrive together. The recipient's details belong to your customer, so use them for delivery only.
Who it is for
This is written for these flower shops.
- Neighbourhood flower shops
- Wedding and event florists
- Corporate and hotel flower suppliers
- Online flower delivery services
- Florists specialising in funeral and sympathy arrangements
- Florists inside malls and commercial complexes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough for a single shop?
Can we record who received the flowers without upsetting anyone?
A customer's anniversary comes round every year. Can we remind them?
Is it worth moving our old order register into a sheet?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for flower shops.
More for flower shops
Everything else we would do for you.
Closest to this: leads and follow-up
Also for flower shops
Or start from the overview: sales and marketing for flower shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.