Flower shops · Digital marketing
Win the urgent search this afternoon and the wedding booking six months out.
Digital marketing for a flower shop runs two different jobs: being found instantly for a same-day search, and building a portfolio that wins a wedding or corporate booking, months ahead. GullySales runs both and shows which is bringing in the revenue.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 5 Oct 2026.
For flower shops
Where it usually goes wrong, and what we would do.
“Local search wins the urgent order”
A strong Google Business Profile with accurate hours and delivery radius often decides a same-day sale before the customer ever reaches your website.
“Instagram and a portfolio site win the planned order”
A wedding couple researching for weeks needs a place to browse arrangements at their own pace, which a fast local search result alone cannot provide.
“Occasion calendars drive the budget”
Valentine's Day, Mother's Day, Diwali and the wedding season each need planning and spend two to three weeks ahead, not a flat monthly budget.
What we do
What we deliver for flower shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Same-day channel readiness check
Google profile, delivery radius and hours checked together so the urgent search converts the moment it arrives.
Result: A customer searching right now finds accurate, ready information.
Wedding portfolio site section
A browsable gallery on the website built for a visitor researching over several weeks.
Result: A couple gets the detail they need without having to call first.
Occasion-led advertising calendar
A plan concentrating advertising spend around Valentine's Day, Mother's Day, Diwali and the wedding season.
Result: Spend is committed at the moment demand is actually highest.
Cross-channel enquiry tracking
A simple record of which channel, search, social or referral, brought in each enquiry.
Result: You can see which channel is actually filling the till.
Digital performance report
A report on enquiries and orders by channel and occasion.
Result: You know which part of the digital plan is earning its place.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for florists
Be findable for the same-day order first, then build the wedding portfolio.
- Google Business Profile
- Check the shop hours, the delivery area, a phone that someone answers, and photographs of today's bouquets. Count the calls it brings before any ad.
- A price list with photographs
- Photograph ten popular bouquets with the price and the delivery charge, and keep them in a WhatsApp catalogue. Note which ones customers ask for.
- Wedding portfolio
- Photograph each wedding job before and after the setup is cleared, with the venue and the style. Ask the planner for permission to share it.
- A planner and venue list
- List the wedding planners, decorators and hotels that send you orders, and send each a thank-you. Note what you got from them.
- Standing orders for offices and hotels
- Visit a few offices and hotels with a sample and a rate for fresh arrangements each week. Record who agreed and the day of delivery.
- What to leave until later
- Paid reach for the whole city and a large online shop. Add them once the profile, the catalogue and the reply routine hold on a Valentine's or festival rush.
Who it is for
This is written for these flower shops.
- Neighbourhood flower shops
- Wedding and event florists
- Corporate and hotel flower suppliers
- Online flower delivery services
- Florists specialising in funeral and sympathy arrangements
- Florists inside malls and commercial complexes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a small flower shop start?
How much should we spend on ads?
What do I do about the rush before Valentine's Day or a festival?
Should I ask a bride for a review after the wedding?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for flower shops.
More for flower shops
Everything else we would do for you.
Closest to this: strategy and research
Also for flower shops
Or start from the overview: sales and marketing for flower shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.