Flower shops · Pay per click advertising
Show up first for flower delivery near me on the morning of Valentine's Day.
PPC ads for a flower shop work best concentrated around the handful of days a year when flower searches spike, such as Valentine's Day, Mother's Day and local festivals. GullySales times the spend to these dates and tracks which ads actually produced a paid order.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026.
For flower shops
Where it usually goes wrong, and what we would do.
“Spend concentrated in the days before peak occasions”
Search volume for flower delivery rises sharply two to three days before Valentine's Day and Mother's Day, and the budget should rise with it rather than staying flat.
“Same-day delivery promise stated in the ad itself”
An ad that states the delivery cut-off time filters in customers who can actually be served today, rather than wasting spend on enquiries you cannot fulfil.
“Separate ads for wedding enquiries”
A wedding searcher clicking an ad should land on the portfolio and quote page, not the same-day delivery page, since the two buyers want completely different information.
What we do
What we deliver for flower shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Peak-occasion ad calendar
Advertising scheduled to rise in the days before Valentine's Day, Mother's Day and local festivals.
Result: Spend rises exactly when the searches do.
Delivery cut-off stated in ad copy
Advertisements stating the same-day delivery deadline plainly, rather than leaving it to the landing page.
Result: Only a customer who can actually be served today clicks through.
Separate wedding ad campaign and landing page
An advertisement and page built specifically for wedding searches, apart from the same-day delivery ads.
Result: A wedding searcher lands on a portfolio and quote page, not a delivery form.
Order-based performance tracking
Tracking based on orders placed and delivered on time from an advertisement, not clicks alone.
Result: You know an advertisement worked because it produced a delivered order.
Off-peak spend pause
A plan to reduce or pause advertising outside the handful of peak occasions each year.
Result: Budget is not wasted chasing demand that was never really there.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for at a flower shop, and the ones to keep out.
- Flower delivery plus area, such as same-day flower delivery in your locality
- Bid, with delivery hours in the advertisement. The buyer wants it delivered today. Name the areas you reach and the order cut-off, so the click is from someone you can serve.
- Bouquet, birthday and anniversary flowers
- Bid in the days before occasions. Add a short list of bouquet types with a price range, so the buyer can choose from the advertisement and order by WhatsApp.
- Wedding flower decoration and mandap searches
- Bid, as a separate campaign with its own page. These buyers need photographs, dates and a quote. Ask for the date, the venue and the style before the phone number.
- Funeral wreath and condolence flower searches
- Bid, always on, with a call button. These are urgent and the buyer wants a clear price and delivery time. Keep the wording respectful.
- Plants, wholesale flowers, florist course and job searches
- Block. Flower plants, bulk flowers, florist training and florist job come from gardeners, vendors and students. Add them as negatives.
- Where the click lands, and what to count
- Send each click to a page for the occasion with photographs, prices and a WhatsApp order button. Count a paid order, and log the delivery area and the time, so spend can follow where you actually deliver.
Who it is for
This is written for these flower shops.
- Neighbourhood flower shops
- Wedding and event florists
- Corporate and hotel flower suppliers
- Online flower delivery services
- Florists specialising in funeral and sympathy arrangements
- Florists inside malls and commercial complexes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is it worth advertising outside major occasions?
How do we measure if the ads worked?
Should we bid on competitors' names, such as FNP or Ferns N Petals?
Is Instagram better than Google for flowers?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for flower shops.
More for flower shops
Everything else we would do for you.
Or start from the overview: sales and marketing for flower shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.