Flower shops · Referral marketing
Get the wedding planner to put your name in front of the bride.
Referrals for a florist come from two places: the customer whose arrangement was admired, and the planner, venue or caterer whose client asks who did the flowers. GullySales builds the introduction those partners can forward, and works out what a fair fee looks like in this trade.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What referral marketing means
Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.
Last updated 5 Oct 2026.
For flower shops
Where it usually goes wrong, and what we would do.
“The planner gets asked at the venue, so the planner is the source”
A guest asks who did the flowers and the answer comes from the planner or the venue manager, not from the couple. That relationship is the one worth working on.
“The card in the bouquet is a referral if you let it be”
Your name is read by a recipient who had no part in choosing you. That is a warm introduction sitting on somebody's dining table.
“Trade commissions are normal here and belong in writing”
Planners and decorators expect a trade rate or a commission on flowers. Agree the number and how it is invoiced before the first job rather than after the wedding.
What we do
What we deliver for flower shops.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A partner list of planners, venues, caterers and decorators nearby
The people who get asked about flowers, listed with who to speak to, what they handle and which of your arrangements suits their clients.
Result: You know exactly who to visit instead of waiting to be found.
A portfolio a planner can forward without editing it
A short set of past arrangements by budget and style, with your delivery area and terms, in a file that opens properly on a phone.
Result: Your work reaches the bride through somebody she already trusts.
A written trade rate and commission agreement
The discount or fee offered to planners and decorators, how it is invoiced and when it applies, agreed in writing with each partner.
Result: Nobody argues about the number after the wedding.
Referral tracking by partner
Each enquiry marked with the planner, venue or customer who sent it, and followed through to the order and its value.
Result: You know which partner deserves the attention and which never sends anything.
A customer ask after the arrangement that was admired
A short message to the sender days after a large order, asking them to pass your number on, with a discount for both sides on the next order.
Result: A happy customer becomes an introduction instead of a memory.
A thank-you routine for partners who send work
An arrangement, a note or a settled commission going back to the planner within the same week, every time.
Result: The planner keeps saying your name because you noticed.
Referred orders read against the baseline
Referrals received, what share became orders, and what they were worth, set beside the baseline recorded before work started.
Result: You can see whether the partner round is paying for itself.
How the result is measured
- Referrals received
- Referral conversion rate
- Cost per referred customer
Recorded as a baseline before work starts, so every later report has an honest comparison.
How referrals reach a florist
A florist is named at the venue, by the planner and by the guest who admired the flowers, and each needs a different ask.
- Wedding planners
- A planner wants one number to add to her own quote. Give her a trade rate card by event size and flower type, with a note on which blooms are in season.
- Venue managers and caterers
- A hall manager is asked about decoration every week. Leave a printed flower menu with photos of stage, entrance and table pieces taken in that hall, and agree when you can enter before guests.
- Decorators and photographers
- A photographer sees the bouquet in the frame and the decorator sees the stage. Send them photos of your own work, and credit their names where they sent the client.
- The customer who was asked who did the flowers
- When a customer says guests asked, hand her two cards to pass on. Put your WhatsApp number and the occasions you cover on the card.
- Partner on every order slip
- Record the partner on each order slip: planner, hall, caterer, decorator or customer. Compare partners by orders delivered, not enquiries, before deciding whom to visit.
- What never to do
- Never promise a planner a flower you cannot get at that price on the day, because the bride will blame the planner. Name the in-season substitute when you quote.
Who it is for
This is written for these flower shops.
- Neighbourhood flower shops
- Wedding and event florists
- Corporate and hotel flower suppliers
- Online flower delivery services
- Florists specialising in funeral and sympathy arrangements
- Florists inside malls and commercial complexes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the referral marketing work runs
- 1
Understand your margin and customer relationship
We agree what reward is genuinely sustainable and appropriate for your business and customer type.
- 2
Audit existing informal referrals
We check how much word of mouth already happens, to size expectations for the formal programme realistically.
- 3
Design the offer and mechanism
A specific reward and an easy sharing method are built and tested.
- 4
Implement and promote
The programme is surfaced at the right moments in your customer journey.
- 5
Measure and adjust
We track referrals and conversions, adjusting the reward or promotion if uptake is low.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we pay wedding planners a commission?
Our customers say lovely things but never refer anyone. Why?
A wedding planner wants us as the only florist on a venue. Should we agree?
A planner sent us a bride and then reopened the price. What now?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for flower shops.
More for flower shops
Everything else we would do for you.
Closest to this: customers after the sale
Also for flower shops
Or start from the overview: sales and marketing for flower shops.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.