Gemstone dealers · Website
Build a site where each stone carries its report, its video and its weight on one page.
A website for a gemstone dealer is the place where a buyer in another city checks a stone before paying, so each page carries the video, the weight and the lab report. GullySales works on the structure of the site, the stone pages, the trust pages and the route from a page to a reply.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For gemstone dealers
Where it usually goes wrong, and what we would do.
“The page is the stone's passport”
A buyer who cannot visit needs one page that shows the stone moving in daylight, states weight and dimensions, shows the report and says plainly whether it is treated. A page with only a photograph and a rate is a price list.
“A full online shop is not the aim”
Buyers seldom pay a large sum for a coloured stone through a checkout alone. The site works best as a place to check the stone and to start a conversation, with enquiry buttons that lead to a message you answer.
“Trust pages are read by the careful buyer”
Pages on testing, returns, insurance in transit and how to confirm a stone at a second laboratory are read by the buyer deciding whether to risk a first order. They are as important as the stone pages themselves.
“A phone is the buyer's screen”
Stone buyers browse and message on phones. Heavy pages, small buttons and videos that stall lose them. Test the site on a mid-range phone and a poor connection before judging how it looks on a laptop.
What we do
What we deliver for gemstone dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A standard stone page
One layout used for every stone: video, weight, dimensions, report scan, treatment line and an enquiry button.
Result: Any two stones can be compared on the same lines.
A trust section
Pages on natural and treated stones, lab reports, returns, insurance in transit and second-lab checks.
Result: A new buyer can read how you handle risk before paying.
A stone-type structure
Parent pages for each stone with child pages for grades and sizes, and a trade page for jewellers.
Result: A buyer finds the right level, whatever they searched for.
Enquiry routes that reach a person
WhatsApp and form buttons on every stone page that carry the stone name into the message.
Result: You know which stone each enquiry is about.
A phone test before launch
The site checked on a mid-range phone, on a slow connection and in more than one browser.
Result: The page loads for the buyer holding a modest phone.
A plan for adding and retiring stones
A routine for publishing a new stone and marking a sold one, with a person named to do it.
Result: The site never advertises a stone that has gone.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these gemstone dealers.
- Coloured stone dealers selling ruby, emerald and sapphire
- Astrology gemstone sellers with certified stones
- Loose diamond and polki dealers selling to jewellers
- Pearl and coral dealers
- Semi-precious stone and bead wholesalers
- Rough stone and cutting-workshop owners
- Exporters of cut and polished stones
- Online-only gemstone sellers working through video calls
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we sell stones online with a payment button?
What stones should be on the site?
Do we need a new site or can we fix the old one?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for gemstone dealers
Everything else we would do for you.
Closest to this: search and visibility
Also for gemstone dealers
Or start from the overview: sales and marketing for gemstone dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.