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Optical businesses · Pay per click advertising

Pay for the eye test within a few kilometres, not for spectacles online.

Pay per click advertising for an optical shop buys the searches a national retailer cannot serve, such as an eye test nearby or glasses ready the same evening. GullySales sets a tight radius, blocks the online shopping words, and runs the ads while your optometrist is in the shop.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of optical businesses at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for optical businesses

Sales and marketing for optical businesses, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For optical businesses

Where it usually goes wrong, and what we would do.

  • “Product words are an auction you cannot win”

    The online retailers bid on frames and lenses every hour of the day. The words for a test, a fitting and a repair are cheap and close to unclaimed.

  • “The radius is the whole campaign”

    Nobody crosses the city for an eye test. Draw the circle at the distance your existing customers travel and refuse to pay outside it.

  • “The ad runs when the optometrist does”

    A click at nine at night reaches a shutter. Schedule advertising to the hours somebody can answer and book a test.

  • “Same-day fitting is the offer worth writing”

    Glasses collected by evening is something a website cannot promise. That line does more than any claim about quality eyewear.

What we do

What we deliver for optical businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Radius campaigns around each branch

    One campaign per shop with a distance limit set from where your customers already come, rather than a city-wide setting.

    Result: Every rupee is spent inside walking or riding distance.

  2. Blocked words for online shopping

    Buy online, home delivery, discount codes and retailer brand names kept out of the account and reviewed.

    Result: You stop paying for people who were never going to visit.

  3. A booking page behind every ad

    A page that offers an eye test slot with a time, the optometrist's name and the address, instead of the home page.

    Result: A click ends in a test booked.

  4. A tracked number and WhatsApp link

    A line used in advertising alone and a tagged WhatsApp button, so calls can be counted against the words that produced them.

    Result: You know which search brought the customer in.

  5. Seasonal weighting for camps and school terms

    Spend raised before school reopens and around the months your corporate camps run, and dropped in the weeks nothing is happening.

    Result: The budget follows demand rather than the calendar.

  6. Cost per test and per frame sale reported

    Spend measured against tests booked and purchases made, compared with the enquiry baseline recorded before work starts.

    Result: The ads are judged on sales at the counter.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from someone wanting glasses today, and the brand or online shopper searches you cannot win.

Eye test near me and eye check up shop
Bid in a short radius. A person searching for an eye test will walk in. Put your optometrist's hours and a direction link in the advert, and run it only while the test room is staffed.
Spectacles near me and glasses shop, plus the area
Bid. This buyer wants frames soon. Mention the same-day fitting you offer, and land the click on a page with your address, timings and a WhatsApp button.
Frame brand names and online retailer names
Block. These buyers have chosen a brand or a website, and your bid buys a click you rarely win. Add online, offer, coupon, retailer names and brand names as negatives.
Optometrist jobs, optometry course and shop franchise
Block. Add job, vacancy, course, diploma, franchise and wholesale as negatives. Students of optometry type optical words.
Where the click lands
Send it to your shop page with the address map, opening hours, test availability and a WhatsApp button. A person nearby needs to know whether to walk in now.
Counting a real enquiry
Count a store visit after a click, a direction request or a call that asks for a test slot. Ask each new customer how they found you, and log the answer in a sheet next to the sale.

Who it is for

This is written for these optical businesses.

  • Independent single-location optical shops
  • Multi-branch optical retail chains
  • Optical shops attached to an eye hospital or clinic
  • Contact lens specialist retailers
  • Optical shops with an in-house optometrist
  • School and corporate eye check-up service providers
  • Premium and designer eyewear retailers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on the eyewear brands we stock?
Rarely worth it. The brand's own site and the large retailers hold those words, and some brands restrict how a dealer may use their name in advertising. Read your dealership terms before you try. The same money does more on testing and fitting searches.
How much do we need to spend?
Enough to stay visible in your own radius through a full month, which is a small sum compared with a citywide campaign. We set that number after the first conversation, and it appears in your written fee note under media spend.
Should the advert offer a free eye test?
Only if it is a real offer, and say what is included in plain words. Free offers attract people who only want the test. Link the offer to a short booking step, and see whether those who came for the test buy frames.
Should we run Google Ads or Instagram for a single shop?
Google first, since people search for a test or glasses near them. Instagram suits showing frames to people near you who already follow the shop. Judge each by visits and sales, not by taps or likes.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for optical businesses.

All articles

More for optical businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for optical businesses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need