Corporate gifting and gift businesses · Email marketing

Reach last year's buyer in July, before the new brief is written.

Email for a gifting business is the channel the corporate buyer actually works in, where a proposal gets forwarded, an approval is recorded and a purchase order is raised. GullySales builds the account calendar and writes the mails that arrive before a brief goes out to five vendors.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of corporate gifting and gift businesses at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for corporate gifting and gift businesses

Sales and marketing for corporate gifting and gift businesses, the overview.

Last updated 5 Oct 2026.

For corporate gifting and gift businesses

Where it usually goes wrong, and what we would do.

“The order is half decided before the brief is sent”
By the time five vendors receive it, the buyer has usually already spoken to one of them. Being that one is a mail sent in July.
“Last year's buyer is the easiest order of the year”
The buyer has your invoice, the employees liked the hamper, and the whole thing has to be done again. Nobody writes to the buyer until October.
“Approvals live in the inbox”
A proposal, a GST invoice and a purchase order all sit in mail. A quotation sent on WhatsApp cannot be attached to a file note.
“Kits reorder without waiting for a festival”
A company hiring in batches needs welcome kits every few months, and a short mail at the right time takes a repeat order with no competition.

What we do

What we deliver for corporate gifting and gift businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

An account calendar for every past buyer
Each company's past orders, occasions, quantities, budget and contact person, with the month to write to them marked in advance.
Result: Last year's buyer hears from you before anybody else.
The early-season mail to HR and admin teams
A July and August mail carrying the season's ranges, budget bands, lead times and a sample offer, written to be forwarded upwards.
Result: You are on the shortlist before the brief exists.
A researched list of companies worth pursuing
Companies that look like the buyers you already serve, with the HR or admin contact found properly rather than bought in bulk.
Result: Outreach goes to people who buy in your quantities.
Reorder mails for kits and events
Short notes timed to hiring batches, dealer meets and conference seasons, offering the same kit again at the agreed rate.
Result: Orders arrive outside the festival months.
Consent and unsubscribes handled properly
Permission recorded, unsubscribes honoured and the corporate list kept apart from the retail one.
Result: Your mail keeps reaching the inbox.
Opens, replies and briefs reported
Which mails were opened and replied to, and which became a brief or a sample request, read against the position before the outreach began.
Result: You learn which month of writing actually works.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a gifting business needs in place before it emails an HR or admin team.

An account sheet for each company: Record the company, the HR, admin or marketing contact, what you supplied last, the festival it was for and the date the budget is usually fixed. A mail that cites these gets read.
A catalogue at a link with branding options: Show products with photographs, the branding methods you offer, minimum order and delivery points as text. Heavy PDFs get blocked, and a link lets the buyer forward it to the approver.
Sample records: Record which samples went to which company, who approved them and what came back. A reminder about a sample from a named person is easier to answer than a general offer.
Vendor registration papers ready: Keep your GST certificate, PAN, bank details and any MSME registration in one folder. Many companies will not raise a purchase order until the vendor form and papers are complete.
A festival and event calendar for each account: Note which accounts buy for Diwali, new year, joining kits or annual days, and when their planning starts. Write the mail before their approval round, not after it.
An opt-out and a named account manager: Replies go to the person who owns that account. Add an unsubscribe line, and update the sheet when a contact leaves, so a mail never goes to a desk nobody holds.

Who it is for

This is written for these corporate gifting and gift businesses.

Corporate gifting companies and B2B gift suppliers
Promotional merchandise and branded product makers
Employee welcome kit and swag providers
Festive hamper and dry fruit gift makers
Gift shops and gift stores
Personalised and custom gift makers
Handicraft and artisan gift suppliers
Online gifting businesses and gift delivery services

Not for

It is not the right fit if.

You hold no record of who ordered last year, so there is no past buyer to write to
Your contacts never agreed to hear from you and you have no consent record
You have no new proposal or sample to offer, and a mail would only repeat the catalogue

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Is it worth buying a database of HR contacts?

No. A bought database is full of people who never asked to hear from you. The spam reports that follow push your later mails into junk folders, including the ones going to buyers who know you.

How often should we write to a corporate account?

Four or five times a year, timed to their occasions, and once more before the month they ordered in last time. A monthly newsletter of new products gets filed under promotions and stays there.

What should we do when our HR contact has moved to another company?

Write one note to the old address if it still works, asking who now handles gifting. Follow the person only if you have a reason and they agree. Treat the new employer as a fresh prospect, and do not carry over the old company's data.

Should the first email show our prices?

Show a price band for the main categories with the minimum order and what the price includes. Do not publish every rate. Offer a quote against a stated quantity and date. A buyer comparing three suppliers wants a number to compare.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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