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Fabric shops and retailers · WhatsApp marketing

New stock is shown on WhatsApp in this trade, so show it properly.

WhatsApp is how a cloth shop shows a new lot, quotes a rate per metre and takes a trade order. Done badly it is forty blurred photographs and an argument about shade. GullySales photographs your shelf into a catalogue, writes the saved replies the counter needs, and separates the trade list from the retail one.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of fabric shops and retailers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for fabric shops and retailers

Sales and marketing for fabric shops and retailers, the overview.

Last updated 5 Oct 2026.

For fabric shops and retailers

Where it usually goes wrong, and what we would do.

  • “Forty photographs is not a catalogue”

    A buyer asked for a green in cotton and got the contents of a rack. Shoot each running design once in daylight against a white sheet, with the weave, the width and a rate band beside it, and one picture answers the question.

  • “The trade list and the retail list must be separate”

    A tailor asking a thaan rate does not want your saree offers, and a household buyer should never see a wholesale figure. Most shops run both from one number and irritate both.

  • “Say on the picture that the shade may read differently”

    One line under every photograph, and a cut sample couriered to anyone buying in quantity. Shops that do this stop getting returns. Shops that do not quietly give up quoting on WhatsApp at all.

What we do

What we deliver for fabric shops and retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Your running stock photographed as a catalogue

    Each design shot in daylight against a plain sheet with the weave, the width and a rate band, loaded into the WhatsApp Business catalogue and onto your site.

    Result: A question is answered with one picture.

  2. A WhatsApp Business account that belongs to the shop

    The shop number, the address, the hours, a greeting message and the catalogue, set up in the shop's name rather than a staff member's.

    Result: The buyer list stays with you.

  3. Saved replies for the questions that repeat

    This colour in cotton, the rate per metre, whether a cut piece can be couriered, whether the shade will still be there next month.

    Result: Nobody waits until evening for a one-line answer.

  4. Trade and retail split into two lists

    Tailors, boutiques and contractors on one, household buyers on the other, with different messages and different rates.

    Result: The wholesale rate stops reaching the counter customer.

  5. A rule for what goes out

    What is worth a broadcast, what belongs on status where looking is optional, and who checks it before it is sent.

    Result: People stop muting the shop.

  6. Consent taken at the bill

    The number recorded with permission, the buyer told what they will get, and a way to stop it in one word.

    Result: The shop stays welcome on the channel it depends on.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before the first lot photograph goes out.

Trade and retail permission, by account
Ask tailors, boutiques and wholesale buyers to agree to trade updates, and record it by account name. A retail customer who receives a trade rate by mistake will ask for it again.
The shop's number, not a salesman's
Run the Business app on the shop's SIM. A salesman's regular customers should not leave with the salesman's phone when the salesman moves to the shop next door.
A photograph standard for every lot
Shoot each fabric in daylight on the same background, with a hand to show drape. Put name, composition, width and rate per metre or per thaan in the caption.
Lot announcements you start yourself
A new-stock message sent when the customer has not written recently may need an approved template. Check WhatsApp's current business policy and pricing before planning a stock broadcast.
The cut-cloth line
Put one line in the catalogue on whether cut pieces can be returned. Written once, it ends the argument after the shade looks different at home.
A way off the trade list
Let a tailor leave the new-lot list without losing the account. A tailor who receives retail festival offers will mute you.

Who it is for

This is written for these fabric shops and retailers.

  • Retail cloth shops selling suiting and shirting
  • Saree and blouse-piece shops
  • Dress material and unstitched wear shops
  • Curtain, sofa and upholstery fabric houses
  • Wholesale cloth merchants supplying tailors and boutiques
  • Uniform cloth suppliers for schools, hotels and factories
  • Handloom, khadi and silk outlets
  • Online fabric sellers cutting to the metre and couriering
  • Brand franchise counters for suiting and shirting

Not for

It is not the right fit if.

  • Photographs of the shelf are not taken by shade, so broadcasts would be the same forty blurred pictures.
  • Trade and retail contacts sit in one list with no way to separate them, and a lot message would go to both.
  • Buyers have not agreed to receive new-lot messages, and the plan is to add every saved number to a group.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often can we send a broadcast without people blocking us?
Send when there is something to see, not on a schedule. A new lot, a shade somebody asked for, the wedding collection before the muhurat dates. Put everything else on status, where looking is optional, and the mutes stop.
Should we quote our thaan rate on WhatsApp?
To a known trade account, yes, from the shop number so there is a record. Not to a number you have never met, and never on a broadcast, because it will reach your retail customers and the shop next door. Keep rate bands for retail and figures for the trade.
Can customers pay for a cut length through WhatsApp before we ship?
Yes, by UPI to the shop's own account. Reply with the item, length, rate and courier, then mark it paid when the credit shows. Never accept payment to a personal account, which makes a dispute hard to settle.
A customer wants the cloth they bought last year. How do we find it?
Label each customer's chat in the Business app with the cloth and buying month, and keep the bill number in the chat. That turns last year's purchase into a lookup instead of memory at the counter.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for fabric shops and retailers

Everything else we would do for you.

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Also for fabric shops and retailers

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