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AI development companies · CRM

Keep a record of each enquiry from first question to a running system.

A CRM for an AI development company is a shared record of every enquiry, proof of concept and production contract, with the sample data and objections attached. GullySales works on the fields, stages and habits that make that record useful to a small team.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for AI development companies

Sales and marketing for AI development companies, the overview.

Last updated 18 Oct 2026.

For AI development companies

Where it usually goes wrong, and what we would do.

  • “The sales cycle has stages a standard CRM does not include”

    A standard pipeline goes from lead to proposal to won. Yours also has sample data received, proof of concept scoped, proof of concept running, results reviewed and production agreed. Without those stages, stalled work looks the same as live work.

  • “The data question is a deal event”

    When a client's IT head asks where information goes, the deal changes pace. If that question and its answer sit in someone's inbox, the next person to speak to the client starts from nothing.

  • “Proofs that never reach production go unexamined”

    Without a record of why a proof of concept ended, the same mistake repeats. A reason code on each closed proof shows whether the problem was data, scope, budget or interest.

  • “Partner-sourced enquiries are easily lost”

    A software house that passes on a request expects to hear what happened. If the source is not recorded, the partner hears nothing, and the next referral goes to a competitor.

What we do

What we deliver for AI development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A stage list for your sales cycle

    Stages from first enquiry to production, with a plain exit rule for each so everyone moves a project in the same way.

    Result: A pipeline that tells stalled from live at a glance.

  2. Fields that matter

    A short list: use case, source, sample data status, data approver, sponsor, proof-of-concept scope and reason for a loss.

    Result: A form that takes a short time to fill and answers the questions you ask later.

  3. Setup in a tool you already use

    A working configuration in a CRM used in India, or a simple shared sheet if that is what fits a small team.

    Result: A tool the team opens daily, not one that waits for a review.

  4. A source and partner log

    A record of which partner, talk or search page produced each enquiry, with a reminder to report back to the partner.

    Result: Partners hear what happened to what they sent.

  5. A closed-proof review habit

    A short note on every proof of concept that ends, covering what the data looked like and what the client decided.

    Result: A written pattern of why proofs succeed or stop.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these AI development companies.

  • Conversational AI and WhatsApp assistant builders
  • Document reading and data extraction specialists
  • Voice agents and call analysis providers
  • Computer vision firms for factories, retail and security
  • Recommendation and forecasting model builders
  • Generative AI application developers for enterprise teams
  • AI consultants who build proofs of concept for startups
  • Agent and workflow automation builders

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a paid CRM for a team this size?
A well-kept shared sheet can do the job for a very small team. Move to a CRM when more than one person handles enquiries and notes start to go missing.
What should we record from a first call?
The task, the volume, whether sample data exists, who approves data handling and who holds the budget. Those five facts decide whether a proof of concept is worth scoping.
Who should own the CRM?
One named person. Shared ownership leaves nobody updating it. GullySales sets up the structure, and the habit of keeping it current has to sit with someone on your team.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AI development companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for AI development companies

Or start from the overview: sales and marketing for AI development companies.

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