Skip to content
GullySales
GullySales
Tell us what you need

Business automation and RPA companies · Lead generation

Count a booked discovery call as a lead and a brochure download as a maybe.

Lead generation for an automation firm brings in finance, operations and IT heads who have a named process they want gone, and records where each one came from. GullySales sets up the routes in, the first reply and the qualifying questions, so that a discovery call is booked against a real process and not a vague interest.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An operations manager reviews an invoice workflow with an automation consultant

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

  • “A whitepaper download is not a buyer”

    The form fills with students, job seekers and a competitor's engineers. A discovery call booked against a named process is the first lead worth counting.

  • “A vendor referral comes with strings”

    The platform passes you a name and expects a reply, a status and sometimes a deal registration. A referral logged in the partner portal and nowhere else goes cold.

  • “The buyer's own IT head is asked before you are”

    The finance head says the idea aloud and the IT head replies that the ERP has a module for it. If you have never put anything in front of that IT head, you lose before the call.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One enquiry register for every route

    Website form, call, WhatsApp, vendor referral, ERP partner introduction, tender and event, each recorded in the same sheet or CRM with the source named.

    Result: You can see which route produces discovery calls.

  2. Qualifying questions for the first reply

    Which process, which systems, who owns it, whether its rules are written down and what is prompting the enquiry now, asked in the first reply instead of a brochure.

    Result: A call is prepared for before it is held.

  3. A partner lead routine

    Who replies to a vendor referral, who updates the portal and how a deal registration is kept, so the vendor contact is told what happened.

    Result: Referrals stop going cold in someone else's system.

  4. A discovery call booking page

    A booking page that asks for the process, the software and the sender's role before a slot is offered.

    Result: The calendar fills with calls that have a subject.

  5. A tender and registration tracker

    Bid numbers, closing dates, documents asked and past-work certificates for bank, PSU and institutional vendor lists, kept in one place.

    Result: A tender is not lost for a missing paper.

  6. A later list with a reason

    Buyers who said not now, with the reason and the trigger that would reopen it, such as a licence renewal or a new finance head.

    Result: A no is kept as a dated lead and not deleted.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

An automation firm hears from buyers in six ways, and each needs a different line in the register.

Website form or discovery call booking
Record the process named, the systems and the sender's role. Reply with two questions about the process, not a brochure, and offer a slot for a screen share.
A call or WhatsApp from a finance head
Write down the department, the task and the software used. Ask to see the work done on a screen before any figure is mentioned.
Referral from a platform vendor
Log the vendor contact, the account and any deal registration. Reply to the buyer first, then update the vendor so nobody else claims the account.
Introduction from an ERP or Tally partner
Note the partner and the ERP, and ask what the partner has already told the buyer. Do not repeat a pitch the buyer has heard from someone they trust.
Bank, PSU or institution vendor registration
Log the bid number, the closing date, the documents asked and who holds your past-work certificates. Gather the papers before the closing date, not on it.
An existing client asking for a second process
Open it as a new enquiry on the same account, with the first project's go-live date. Ask the process owner who ran the pilot what went well and what annoyed the team.

Who it is for

This is written for these business automation and RPA companies.

  • UiPath, Automation Anywhere and Blue Prism implementation partners
  • Power Automate and Microsoft 365 consultancies
  • Workflow studios building on Zoho, n8n, Make and Zapier
  • Document processing and OCR specialists for invoices, KYC and claims
  • Finance back-office automation firms covering GST, TDS and bank reconciliation
  • Software houses adding an automation practice
  • Shared-service and BPO teams turning their own bots into a product
  • Freelancer-led teams becoming a registered company

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy a list of finance heads?
No. A list bought by job title reaches people who never asked, carries wrong addresses and raises a data-protection question about where the names came from. Research a named set of accounts that match your best pilots, and write to them one by one.
The same buyer came through the vendor and our form. Whose lead is it?
Keep one record with both sources written in it. Reply to the buyer first, then tell the vendor contact what happened. Agree with the vendor, in writing, how a referral is credited, before a deal depends on it.
What makes a lead qualified for an automation firm?
A named process, a person who owns it, systems you can work with and a reason to move now. Count it as qualified when a process walk is booked, since only then can anything be quoted.
What do we do with conference and event contacts?
Write down who they were, what process they mentioned and who spoke to them, and send a personal note about that process. A badge scan is a name, not a lead, until somebody has said what they want to stop doing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for business automation and RPA companies.

All articles

More for business automation and RPA companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for business automation and RPA companies

Or start from the overview: sales and marketing for business automation and RPA companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need