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Business automation and RPA companies · Pay per click advertising

Bid on the chore and block the course seeker.

Paid search for an automation firm buys the click from a finance or operations head who has typed a task, such as invoice automation, into Google. GullySales separates task searches from platform and training searches, blocks the learner and job clicks, and counts discovery calls held rather than form fills.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An operations manager reviews an invoice workflow with an automation consultant

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

  • “RPA searches are full of learners”

    Tutorial, course, certification, salary and developer jobs sit beside every RPA keyword. They fill the search terms report and spend the budget without ever booking a call.

  • “Broad automation terms bring in machines”

    Automation also means factory PLCs, home automation and email marketing tools. Those clicks cost the same as a finance head's and never ring.

  • “Bidding on a platform name mostly feeds the vendor”

    Someone who types UiPath is a learner, an existing user or a developer looking for work. The buyer who needs a firm is typing the chore.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by chore

    Invoice entry, reconciliation, onboarding, claims and order entry in separate campaigns, each with its own words, its own page and its own budget.

    Result: A click for one chore lands on a page about that chore.

  2. A negative list for learners, jobs and other automation

    Blocks on course, tutorial, certification, salary, jobs, PLC, SCADA, home automation and marketing automation, built before launch and trimmed from the search terms report.

    Result: The budget stops paying to teach the category.

  3. A landing page for each chore

    The flow shown in steps, the systems named and a form asking for the process and the software, with a phone number beside it.

    Result: A buyer sees their own chore on the page they land on.

  4. Conversions set on the discovery call

    Calls from ads and forms naming a process and a company email passed back to the ad platform, and the held calls marked in your CRM.

    Result: The bidding looks for buyers, not for form fills.

  5. A small campaign on platform and city terms

    Terms such as a platform name with a city, aimed at buyers who want a partner nearby, sent to a page saying which platforms you build on and one process kept running.

    Result: A buyer who knows the platform finds a firm that works on it.

  6. Spend reported against calls held and pilots signed

    Spend, discovery calls held and pilots signed for each campaign, set against the baseline recorded before work starts.

    Result: You stop the campaign that fills the sheet and books nothing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an automation firm, and the ones to keep out.

Chore searches, such as invoice entry automation
Bid. The buyer has the problem and is shortlisting. Send each chore to its own page that shows the flow, names the systems and asks which software is in use.
Platform plus city, such as UiPath partner in Pune
Bid in a small campaign of its own. The buyer wants a partner within reach. The page should say which platforms you build on and give one process you have kept running.
Comparisons, such as Power Automate versus UiPath
Bid only with a page that says honestly when each fits. Do not claim anything about a platform that its partner team could disprove.
Course, certification, salary, tutorial and job searches
Block. These come from learners and developers looking for work. Add them as negatives before launch and read the search terms report for new ones.
PLC, SCADA, home and marketing automation
Block. The word automation covers all of them, and none is your buyer. Keep these as negatives from the first day, and use the match types to stop close variants.
Where the click lands and what counts
End every page on a form asking process and software, and a phone number. Count a call or a form naming a process and a company email, then mark which became a held discovery call.

Who it is for

This is written for these business automation and RPA companies.

  • UiPath, Automation Anywhere and Blue Prism implementation partners
  • Power Automate and Microsoft 365 consultancies
  • Workflow studios building on Zoho, n8n, Make and Zapier
  • Document processing and OCR specialists for invoices, KYC and claims
  • Finance back-office automation firms covering GST, TDS and bank reconciliation
  • Software houses adding an automation practice
  • Shared-service and BPO teams turning their own bots into a product
  • Freelancer-led teams becoming a registered company

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own company name?
Yes, in a small campaign of its own. A competitor or a directory can otherwise sit above you when a buyer checks your name after a referral. Report it apart from the rest so it does not flatter the other campaigns.
Is a call-only campaign worth running for a B2B service?
Only if someone picks up and knows how to qualify. A finance head who rings and gets voicemail does not ring twice. Try it on the chore campaigns, with calls recorded against the process the caller names.
Will we still get job seekers after the negative list?
Some, yes. Developers and learners find ways in, and new phrasings keep arriving. Read the search terms report for them and add each one to the list. The aim is a small share of clicks, not none.
How do we track a phone call that came from an advert?
Use a call number that shows only on the ad landing pages and record the caller's process in the register. A call from an advert is easy to lose among calls from the directory and the vendor.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for business automation and RPA companies.

All articles

More for business automation and RPA companies

Everything else we would do for you.

Or start from the overview: sales and marketing for business automation and RPA companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need