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E-commerce software providers · Search engine optimisation

Rank for the problem an Indian seller types, not for the word platform.

SEO for an e-commerce software provider is the work of making the product findable when a seller searches for a fix to COD returns, GST invoices or courier labels. GullySales works on pages, comparisons and technical basics so that a founder with a specific problem reaches a page that answers it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for E-commerce software providers

Sales and marketing for E-commerce software providers, the overview.

Last updated 18 Oct 2026.

For E-commerce software providers

Where it usually goes wrong, and what we would do.

  • “Global platforms own the generic words”

    A search for an online store builder is crowded with large international names and review sites. A provider serving Indian sellers gains little by chasing it. The openings sit in searches that name COD, pincode checks, GST invoices and Indian couriers.

  • “Comparison searches are written by someone deciding”

    A founder who types one platform against another, or an alternative to a platform, is close to a choice. Those pages need factual, checkable comparisons on the points an Indian seller cares about, not a table where only your column has ticks.

  • “Feature pages describe the product, not the job”

    A page titled Inventory management reads well to the product team and badly to a seller who searches for how to stop overselling a limited batch. Titles and opening lines should use the seller's words for the trouble.

  • “Integration pages are searched for by name”

    A seller who already uses a particular gateway or courier searches for it with the word store. A page for each real integration, showing the setup steps, meets that search and doubles as help for trial users who are stuck.

What we do

What we deliver for E-commerce software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A keyword map from seller problems

    Searches grouped by the job a seller needs done, such as COD handling, GST billing, marketplace sync and bulk upload.

    Result: Each important search has one page assigned to it.

  2. Comparison and alternative pages

    Factual pages against the platforms Indian sellers consider, built on points a reader can verify.

    Result: A founder comparing platforms finds a page that stays within checkable claims.

  3. Integration pages for each live connection

    One page per gateway, courier and marketplace you support, with the setup steps shown.

    Result: A seller searching for a named integration reaches a working guide.

  4. A technical review of the marketing site

    Page speed on mobile data, indexing, duplicate pages and structure, checked against how the site is built.

    Result: A written list of fixes for the developers, in order of importance.

  5. Rewritten titles and openings on feature pages

    Existing pages reworded around the seller's problem.

    Result: Feature pages open with the problem a seller would type.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these E-commerce software providers.

  • Hosted storefront platforms for small D2C brands
  • Multi-vendor marketplace software for niche marketplaces
  • Headless commerce and API-first platform providers
  • Order, inventory and warehouse management tools for online sellers
  • Marketplace listing and multi-channel sync software
  • Theme, plugin and app developers on top of larger platforms
  • B2B ordering portals for distributors and wholesalers
  • Mobile shopping app builders for local retailers

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is SEO worth it against the large global platforms?
Not on the broad words. It pays on specific Indian selling problems, where the global platforms have written little. We start there and keep comparison pages honest, since claims you cannot defend invite trouble.
Do we need a blog for SEO?
A blog is one tool. Guides that answer a seller's problem and then show the product doing it are worth writing. Posts with no search reason or no link to the product take effort and bring nobody useful.
Can you promise us a ranking position?
No. Rankings are decided by the search engine and move for reasons outside anyone's control. We work on the pages, structure and quality that give the site a fair chance, and we report what changes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for E-commerce software providers

Everything else we would do for you.

Closest to this: search and visibility

Also for E-commerce software providers

Or start from the overview: sales and marketing for E-commerce software providers.

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