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E-commerce software providers · Technology

Give the D2C founder tired of stitching five tools together a reason to trial you.

A founder who sells handmade soaps from Jaipur on Instagram has had enough of taking orders on WhatsApp. Three tabs are open: a global platform, an Indian one and a freelancer's WooCommerce quote. The question is simple. Will it take Razorpay, print a Shiprocket label and give a GST invoice without a developer?

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

In one paragraph

E-commerce software providers build storefront, catalogue, order and shipping tools that Indian brands use to sell online. Marketing puts you in front of founders comparing platforms; sales turns a trial store into a paid plan and a migrated catalogue. GullySales builds comparison pages, partner routes with web agencies, and a follow-up process for trials that go quiet.

The answer has to sit where the founder lands, in words about COD and GST invoices rather than a features page written for investors. If it is buried, the next tab opens before the demo form loads.

Last updated 18 Oct 2026.

How buyers decide

How E-commerce software providers are chosen.

The first filter is whether the platform fits how Indian sellers actually work. Cash on delivery handling, return-to-origin charges, pincode serviceability, GST-ready invoices and marketplace sync with Amazon, Flipkart and Meesho are checked before design themes. A seller who has lost money on COD returns reads that part of the page first.

The second filter is who will set it up. Small brands lean on a web agency or a freelancer, and that person recommends the platform they already know. Agency partners, template sellers and app developers who build on larger platforms are therefore a buying channel of their own.

The trial decides the rest. A store with its first products imported, a payment gateway connected and one test order shipped is a store the founder believes in. A store left half-built after a week is a store the provider does not hear about again, or learn why.

The problem

What usually goes wrong for E-commerce software providers.

What owners tell us on the first call, in their words.

  • “Trials start and then stall at the catalogue upload”

    The founder signs up, sees an empty store and a spreadsheet template, and never comes back. Nobody on our side noticed the drop-off.

  • “Our site compares features with global platforms and ignores Indian selling”

    COD, Shiprocket, pincode checks, UPI and GST invoicing are in our product but buried on a pricing page, so searches for Indian alternatives never find us.

  • “Agencies recommend the platform they already know”

    We have no partner programme anyone can describe in a sentence, so the web agencies that set up stores never mention us.

  • “Demo requests come from students and window shoppers”

    The sales team spends the week on calls with people who have no products yet, while a brand doing real orders waits for a slot.

  • “Brands outgrow the starter plan and leave quietly”

    A seller crossing a few hundred orders a day hits our limits, and the first we hear of it is the cancellation email.

  • “We cannot show a store that looks like the buyer's own”

    Our demo stores sell generic fashion, while the enquiry is from a masala brand, a furniture maker or a pharmacy chain.

What we do

What we do for E-commerce software providers.

Everything included for E-commerce software providers.

  1. Pages for each way a seller searches

    Alternative-to pages, platform-versus-platform pages and pages for COD, GST invoices, Shiprocket and marketplace sync, each written around what an Indian seller is trying to fix.

  2. A trial follow-up routine

    A list of every trial store, how far it got (products added, payment connected, first order), and a message or call suited to the stage where it stopped.

  3. A web agency partner pack

    A one-page partner offer, a short setup guide agencies can reuse with their own clients, and a way to track which store came through which agency.

  4. Demo stores and walkthroughs by kind of seller

    Sample stores for food brands, jewellery, furniture, pharmacy and B2B ordering, with a short video walking through a first order.

  5. Migration offer pages

    Pages that explain how a catalogue, customer list and order history move across from another platform or from marketplace listings, with the checks that are done before switching.

  6. Plan-limit alerts for the account team

    A simple list of stores close to plan limits for orders, products or staff logins, with a conversation prepared for each.

How the result is measured

  • Trial signups by source, including agency referrals
  • Trials that reach a first order
  • Demo requests from sellers with live products
  • Paid plans started from trials and from partners
  • Upgrades from starter plans
  • Cancellations and the stated reason

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for E-commerce software providers

Each has its own page: what it involves for E-commerce software providers, what you get, and what it is measured on.

Worth a page and a campaign of their own

Trial-to-paid conversion for new stores · Comparison and alternative pages for Indian sellers · Web agency and freelancer partner programme · Migration from other platforms and from marketplaces · Payment gateway, courier and GST integrations · Demo stores for specific kinds of seller · Upgrade conversations for fast-growing brands · Case studies that name the kind of seller, not the seller

Priority campaigns

Campaigns for what E-commerce software providers most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Searches for platform alternatives

    Search ads and pages for sellers looking to leave a global platform because of fees, support or missing Indian features.

  • Agency and freelancer outreach

    Direct outreach and a small partner community for web agencies, designers and freelancers who set up stores for Instagram and WhatsApp sellers.

  • Seller-community presence

    Useful answers and walkthroughs placed where D2C founders ask for help, such as seller groups, YouTube and founder communities, written by someone who knows the product.

  • Win-back for abandoned trials

    A short WhatsApp and email sequence to stores that stopped after adding products, offering a catalogue import help session.

Beyond search

Where we reach buyers of E-commerce software providers, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Web agencies and freelance developers

    Agencies and freelancers in the metros and tier-two cities that build stores for Instagram sellers are the first list. The introduction states the partner offer in two plain sentences.

  • D2C founders and Instagram sellers

    Sellers who already ship every day and are outgrowing WhatsApp orders respond to a message that begins with the order they lost track of, not with the platform.

  • Courier, payment and fulfilment partners

    Shipping aggregators and payment gateways meet sellers before you do, and some of their customers have no store yet. Co-marketing ideas start from that gap.

  • Distributors moving to online ordering

    A wholesaler whose salesmen still phone in retailers' orders is the buyer for a B2B ordering portal, and needs a page about retailer logins and credit limits, not storefront themes.

  • Business associations and incubators

    Trade bodies and startup incubators host offline brands that want to sell online. A session with your platform as the worked example puts you in front of that room.

Who it is for

This is written for these E-commerce software providers.

  • Hosted storefront platforms for small D2C brands
  • Multi-vendor marketplace software for niche marketplaces
  • Headless commerce and API-first platform providers
  • Order, inventory and warehouse management tools for online sellers
  • Marketplace listing and multi-channel sync software
  • Theme, plugin and app developers on top of larger platforms
  • B2B ordering portals for distributors and wholesalers
  • Mobile shopping app builders for local retailers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for E-commerce software providers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the funnel

    Where signups come from, how many add products, connect payments and take a first order, and which plan limits cause churn.

  2. 2

    Write for the Indian seller

    Pages and demo stores reworked around COD, GST, couriers and marketplaces, and the kinds of seller you serve best.

  3. 3

    Open the partner route

    The agency offer and the tracking behind it, then conversations with the agencies already close to your product.

  4. 4

    Fix the trial follow-up

    A shared definition of a stalled trial, a named person who contacts it, and the list the team works from.

  5. 5

    Watch the paid base

    Stores close to plan limits are listed, with an upgrade conversation drafted for each and a win-back note for those that left.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions E-commerce software providers ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do you build or run the platform itself?
No. We work on how sellers find, trial and buy your software. The product, hosting and support stay with your team.
Can you help us against the big global platforms?
Yes, by being specific about what Indian sellers need from a platform. Naming a competitor on a page needs care, so we keep comparisons factual and checkable.
Is a partner programme worth it for a small provider?
It can be the cheapest route to new stores, because one agency sets up many for its own clients. It does take attention, so we start with a handful of agencies and see who refers.
Will you quote sellers' results on our pages?
Only with the seller's written permission and numbers they can stand behind. Without that, we describe the kind of store and what it set up, and leave the figures out.
We sell mostly through resellers and not online. Does this still apply?
Yes. The reseller or agency becomes the main audience, and the work is the partner pack, the tracking and the conversations that keep them selling for you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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