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HRMS providers · Website

Build a site that answers the finance head's question before the demo begins.

A website for an HRMS provider is where the HR manager checks the product, the finance head checks the data handling and the CA checks the statutory files. GullySales plans and builds pages that answer each of them and send the right enquiry to your sales team.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For HRMS providers

Where it usually goes wrong, and what we would do.

  • “The homepage cannot sell to everyone”

    A single page promising a complete HR suite for companies of all sizes reads as vague to a buyer with a specific need. Entry points by company size and workforce type help each visitor find a page that fits.

  • “Trust pages are read by the person who signs”

    Salary data is sensitive. The finance head looks for where data is held, who can see it and what happens if an employee leaves. A clear security and data page does more than another feature tour.

  • “Pricing pages divide opinion”

    Hiding the price makes a small buyer leave; printing it can expose you to comparison. Decide with your sales team, and if pricing varies by headcount, show how it works and what is included.

  • “Phones are used on the shop floor and in the field”

    Founders and HR managers browse on a phone between meetings. A demo form that is hard to use on a small screen loses the enquiry before your team ever sees it.

What we do

What we deliver for HRMS providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A site map built on buyers

    Pages for company size, workforce, role, integrations and statutory coverage, with a clear path to a demo.

    Result: A map showing which page serves which search.

  2. A product and module section

    Pages for payroll, attendance, leave and onboarding, each written around a problem and not a feature list.

    Result: One page per problem, in plain words.

  3. A security and data page

    Where data is stored, how access is controlled and what can be exported, written with your technical lead.

    Result: A page the finance head can read and forward.

  4. A demo and trial form

    A short form that asks headcount, workforce type and states, with a clear next step shown after sending.

    Result: Enquiries arrive with the facts your team needs.

  5. Integration pages

    Pages for biometric devices, accounting software and other tools, listing only those that work today.

    Result: An honest list of what connects.

  6. A speed and mobile check

    Testing on common phones, with fixes to image size, forms and page weight.

    Result: A tested site that loads properly on a phone.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these HRMS providers.

  • HRMS and payroll software products for small and mid-sized companies
  • Attendance and shift software for factories and warehouses
  • Field force tracking and attendance apps for sales teams
  • Payroll software sold through CAs and payroll consultants
  • Recruitment and onboarding software vendors
  • Performance and appraisal software firms
  • HR tech start-ups selling to Indian startups and IT companies
  • Reseller partners of larger HR platforms

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we publish our price?
If your pricing is simple, publishing it helps small buyers decide. If it depends on headcount and modules, show the method and a worked example, and offer a quote. Pick one approach and check what your enquiry log shows.
Do we need a separate page for each state?
Not for each state. A coverage page that lists the states handled, with a note to confirm specifics with the buyer's own CA, serves the reader. Add state pages only if you see real search demand and have the expertise to keep them correct.
Who should own the website after launch?
One named person on your side, from marketing, with a route to the product and compliance leads. Pages about features and statutory coverage go stale when nobody owns them.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.