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Managed IT service providers · Pay per click advertising

Pay for the office looking for an IT partner, not the one with a broken laptop.

Pay-per-click (PPC) advertising for a managed IT provider means bidding on the few searches made by companies looking for ongoing support, and blocking the many made by home users, repair seekers and job hunters. GullySales builds those campaigns around seat count and city, sends each click to a matching page, and counts only enquiries that could become a per-user agreement.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An IT technician checks network equipment with an office manager

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for managed IT service providers

Sales and marketing for managed IT service providers, the overview.

Last updated 6 Oct 2026.

For managed IT service providers

Where it usually goes wrong, and what we would do.

  • “Contract searches are rare and dear”

    Searches for outsourced IT support or managed IT services are few next to laptop repair, so every wasted click on them costs more.

  • “Repair searches look cheap and convert badly”

    Computer repair near me brings a stream of single-laptop calls that an engineer still has to answer and turn down.

  • “Seat count is the filter that matters”

    A form without a users field makes a two-person office and a firm of a hundred look identical until the first call.

What we do

What we deliver for managed IT service providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by intent

    Contract searches, switching searches and single-service searches such as Microsoft 365 management run as separate campaigns with separate budgets.

    Result: Budget follows the searches that sign agreements.

  2. A negative keyword list for this trade

    Laptop repair, printer, home, course, jobs, salary, free, crack and download, added from the search terms report and kept under review.

    Result: Spend stops going to repair seekers and students.

  3. Landing pages with a users field

    Each page states the office sizes you take on and asks for the number of users and the current arrangement before anything else.

    Result: Single-device jobs sort themselves out before they call.

  4. Location targeting drawn by on-site reach

    Ads shown where your engineers can visit, with remote-only regions given a separate, smaller campaign or left out entirely.

    Result: Clicks come from companies you can actually serve.

  5. Calls and forms tied to signed agreements

    Call tracking on the ad number and the form source stored in the CRM, followed through to assessment and signature.

    Result: You can see what an agreement won through ads really costs.

  6. A switching campaign for unhappy buyers

    Ads on searches like change IT support provider or IT vendor not responding, pointing to a handover page.

    Result: You meet buyers already fed up with someone else.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Which searches bring managed IT agreements, which bring laptop repairs, and what to do with each.

managed IT services or outsourced IT support, plus the city
Bid. This is the agreement buyer. Name the office sizes you support in the ad and send the click to the per-user service page, with a users field on the form.
IT support company for small office
Bid with care. It mixes agreement buyers and one-off jobs, so the ad should mention agreements and a minimum office size to put off the single-laptop caller.
change IT vendor, IT support not responding
Bid. A dissatisfied buyer is ready to move. Land them on a takeover page explaining how credentials and documentation are collected from the old provider.
laptop repair, computer repair near me, printer service
Block, unless you run a repair counter. These are single-device jobs that cost the same click as an agreement enquiry.
help desk jobs, IT support salary, MCSA course
Block. Freshers and job seekers search these words all day. Add job, vacancy, salary, fresher, course and certification terms as negatives.
An enquiry worth paying for
Count a form or call that gives users, a company name and a reason to change. Mark it again once an assessment is booked, and judge the campaign on assessments rather than clicks.

Who it is for

This is written for these managed IT service providers.

  • Per-user support for growing offices without an IT team
  • Resident engineer and IT facility management providers
  • Microsoft 365 and Google Workspace managed service partners
  • Co-managed IT for companies with one in-house IT person
  • MSPs serving CA firms, clinics and other compliance-heavy offices
  • Backup and endpoint management specialists
  • IT support firms for factories and export units
  • Remote-first providers serving offices in several cities

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on the names of larger MSPs?
It is seldom worth it. The searcher wants that company and the click is expensive. Check the platform's current rules on using another firm's name, and protect your own name with a small brand campaign if a competitor bids on it.
Are call-only ads right for managed IT?
Not for agreement buyers, who want to read the scope before they talk. Call ads suit urgent support searches, provided someone answers every call while the ad runs. Measure them apart from the agreement campaign.
Our ads keep attracting help desk job seekers. How do we stop it?
Add job, vacancy, salary, fresher, hiring, interview and the common certification names as negatives. Keep careers pages out of the ad's landing links. Check the search terms report for new variations and add those too.
A founder rang us after seeing our ad. How do we prove the ad brought that call?
Put a separate tracked number on the ads and the landing pages, and ask every caller how they found you as a cross-check. Log each call with users, source and outcome, then match signed agreements back to the campaign.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for managed IT service providers.

All articles

More for managed IT service providers

Everything else we would do for you.

Or start from the overview: sales and marketing for managed IT service providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need