Skip to content
GullySales
Tell us what you need

Mobile app development companies · CRM

Keep every brief, quote and renewal in one record the team can read.

A CRM for an app studio is a single place that holds each enquiry, scoping call, proposal and maintenance contract so no brief depends on one person's memory. GullySales sets up a pipeline that matches how studios sell, in a tool you own.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for mobile app development companies

Sales and marketing for mobile app development companies, the overview.

Last updated 18 Oct 2026.

For mobile app development companies

Where it usually goes wrong, and what we would do.

  • “Briefs live in chats and personal inboxes”

    A founder messages a director on WhatsApp, a developer on LinkedIn and the studio email on the same day. Without one record, three people answer three ways and nobody knows what was promised.

  • “Stages in a generic CRM do not fit an app sale”

    New, contacted and won say nothing useful. An app sale moves through enquiry, scoping call, brief sign-off, proposal, negotiation, build and maintenance, and each stage needs its own next step.

  • “The proposal value is invisible until the quarter ends”

    Proposals sit in a folder with no amount, date or owner against them. The director cannot see how much quoted work has gone silent or which clients deserve another call.

  • “Maintenance renewals depend on remembering a launch date”

    The app went live a year ago and the support period is ending. If the date lives only in a project manager's head, the renewal conversation never starts and the client turns to someone else.

What we do

What we deliver for mobile app development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A pipeline built for app sales

    Stages from first message to live app and maintenance, each with a defined next action and an owner.

    Result: Every open brief sits in a named stage with a next step.

  2. Fields that record the facts you need

    Kind of app, platforms, budget range, decision maker, source of the enquiry and who owns the store accounts.

    Result: Any team member can read a record and know where the brief stands.

  3. Proposal tracking

    Amount, date sent, last contact and reason for delay recorded for each open quote.

    Result: You can list every proposal waiting for a reply with its last contact.

  4. Launch and renewal reminders

    Each live app has a launch date, a support end date and a reminder for the maintenance conversation.

    Result: Each live app has a renewal reminder set.

  5. A short guide for the team

    One page on what to record, where and when, so the CRM is filled in on the call and not at the end of the month.

    Result: The team follows one recording habit.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these mobile app development companies.

  • First-time founders building a consumer app with a small seed budget
  • Restaurants, salons and retail chains wanting their own ordering or loyalty app
  • Clinics and diagnostic chains wanting a booking and report-delivery app
  • Schools and coaching institutes wanting a parent and student app
  • Logistics and field-service companies needing an app for drivers and technicians
  • Startups needing an MVP before a funding conversation
  • Companies replacing an app a previous vendor abandoned
  • Overseas clients outsourcing app builds to an Indian studio

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM should an app studio use?
Choose one the team will open daily and whose data you can export. A spreadsheet works for a small studio if each row has an owner and a next step. Move to a CRM when the volume of briefs outgrows it.
Should clients be able to see their own record?
Keep the CRM internal and share a project view through your project tool. A CRM holds notes about budget and fit that are not meant for the client's eyes.
How do we get developers to record anything?
Keep the form short and tie it to something they need, such as the scoping brief. Record on the call, not afterwards. A field that nobody uses should be removed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mobile app development companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for mobile app development companies

Or start from the overview: sales and marketing for mobile app development companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need