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CRM solution providers · Lead generation

Find the owners whose sales team is already losing leads, and start there.

Lead generation for a CRM partner means reaching businesses that already pay for enquiries and mishandle them, not anyone who might one day want software. GullySales works on the trade pages, the outreach and the enquiry log that bring those owners to a first call.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for CRM solution providers

Sales and marketing for CRM solution providers, the overview.

Last updated 18 Oct 2026.

For CRM solution providers

Where it usually goes wrong, and what we would do.

  • “The best prospect is already paying for leads”

    A builder running Facebook ads, or a coaching centre buying portal enquiries, is spending money on leads that then wait in a sheet. That owner feels the loss every day. A CRM partner who opens with that loss gets a different conversation from one who opens with a feature list.

  • “A general CRM enquiry is half a lead”

    Someone who types a product name wants a licence quote, and the reseller with the lowest price wins. Someone who types CRM for their own trade wants a person who has set it up before. The second enquiry is the one worth building pages and ads for.

  • “Implementation work is hidden inside the licence conversation”

    Buyers compare the licence line and skip the setup line, so the enquiry that arrives looks like a price check. Lead generation has to explain early that configuration, data import and training are the job, otherwise the wrong enquiries arrive.

What we do

What we deliver for CRM solution providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list of businesses that buy leads

    Builders, schools, clinics and franchise networks that run visible ads or list on portals, sorted by the trades you have configured for.

    Result: A named list of prospects with the reason each one is a fit.

  2. Trade pages built for search

    One page for each trade you have set up, with its stages, fields and reports in the words an owner of that trade uses.

    Result: Each trade has a page that a search for it can land on.

  3. An opening message about lead handling

    A short outreach note and call outline that ask what happens to an ad lead after it arrives, and listen to the answer.

    Result: Outreach that starts from the prospect's own leak, not your product.

  4. An enquiry log by source

    Every enquiry recorded with its source, trade and stage, from first contact to signed project.

    Result: You can see which page, ad or referrer produced real work.

  5. A qualifying call script

    Questions on team size, lead sources, current tools and who decides, asked before any demo is booked.

    Result: Demos are booked only with buyers who fit the work you do.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

A CRM partner's enquiry record starts with how the buyer loses leads today.

Where leads arrive today
Note whether the owner collects leads in WhatsApp, a sheet, a portal or someone's phone. It shows how much migration the implementation involves.
Who follows up on a lead
Record whether it is the owner, a sales executive or a telecaller. The answer decides the pipeline stages and who needs training.
Product already in use
A buyer on a spreadsheet and a buyer on a half-used CRM need different conversations. Capture the name of the tool and why it was not adopted.
Integrations the buyer named
A website form, a telephony system or an accounting package. Integration needs belong in the first record because they decide the scope.
Who joins the demo
The owner alone, or with the sales head and an executive. A demo with only the owner needs a second one for the team.

Who it is for

This is written for these CRM solution providers.

  • Zoho, HubSpot and Salesforce partners and implementation firms
  • Vertical CRM vendors for real estate, education or insurance
  • Indian CRM product companies selling to small and mid-sized businesses
  • Consultants who configure Bitrix24, Pipedrive or Freshsales
  • WhatsApp-first CRM and sales automation tools
  • Freelance CRM consultants growing into a small firm
  • IT firms adding CRM as a service line beside ERP
  • Telephony and call centre software vendors with a built-in CRM

Not for

It is not the right fit if.

  • Your implementation team is booked with live projects, so new enquiries would wait while the buyer's lead problem grows.
  • You cannot say which trade you have set up well, so outbound messages would reach every business and fit none.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase every business that wants a CRM?
No. Start with those that already buy leads and have a sales team of some size. They feel the problem, they can name the loss, and they have a budget line for enquiries already.
Does lead generation mean running ads?
Ads are one source. Trade pages, directory profiles and referrals from accountants and ERP partners are others. GullySales looks at the enquiry log first and then decides where spend belongs.
What if our enquiries are all price checks?
Then the pages and ads are describing a licence, not a service. Rewriting them around setup, data import and training changes who writes in, and the log shows whether it worked.
Which trades should a partner approach first?
Start with trades where you have already configured the system and can describe the pipeline stages from memory. A partner who knows how a school admission or a property site visit moves speaks with more authority than one who offers a general CRM to everyone.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CRM solution providers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for CRM solution providers

Or start from the overview: sales and marketing for CRM solution providers.

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