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CRM solution providers · Digital marketing

Choose the few channels where CRM buyers look, and drop the rest.

Digital marketing for a CRM partner is the combined plan of search, directory profiles, LinkedIn, ads and referrals, judged by the projects they produce. GullySales works on choosing the channels, joining them in one enquiry log and removing the ones that bring nothing.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for CRM solution providers

Sales and marketing for CRM solution providers, the overview.

Last updated 18 Oct 2026.

For CRM solution providers

Where it usually goes wrong, and what we would do.

  • “Every channel claims credit”

    Search, a vendor directory, an ad and a referral can each touch a buyer before the call. Without a source field filled in at the first conversation, the owner credits whichever channel they last remember.

  • “Broad ads reach people who are not looking”

    A general CRM ad is seen by thousands who have no sales team. A narrow one aimed at businesses already running lead ads, or at a named trade, costs less per useful conversation and gets better questions.

  • “Directory profiles are channels too”

    Vendor partner pages send buyers who already want that product. Reviews, trade lists and clear descriptions on them matter, and each vendor sets its own listing rules, so profiles need separate care.

What we do

What we deliver for CRM solution providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan

    A short document naming where you will spend time and money, and where you will not, with reasons.

    Result: A one-page plan your team can follow.

  2. A single enquiry log

    One record showing source, trade, stage and outcome for every enquiry, from every channel.

    Result: You can compare channels by projects won.

  3. Trade-targeted ad groups

    Search and social ads aimed at named trades and at businesses visibly buying leads.

    Result: Spend goes to trades where you have proven work.

  4. Directory and review work

    Profile text, trade lists and a polite request to satisfied customers for reviews, within each platform's rules.

    Result: Your profiles are complete and consistent.

  5. A review of results

    A look at the log against spend, with channels kept, changed or stopped.

    Result: Each channel is judged on projects, not clicks.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

A partner's channel plan follows the questions buyers ask at each stage.

CRM for my business type
Trade pages with a demo form, reached from search and from directory profiles, are the first channel because the buyer names the problem.
Zoho or HubSpot for small business
A comparison page answering a buyer who has not picked a product, ending in a discovery call and not a sign-up.
CRM consultant reviews
The directory and review profiles, kept complete and current, because a buyer checking a partner looks for outside confirmation.
WhatsApp CRM integration India
An integration page for the buyer who already knows the tool they want, reached by search and by click-to-chat links.
CRM training for sales team
A page for the buyer whose system exists but is unused, a route to a smaller first engagement.

Who it is for

This is written for these CRM solution providers.

  • Zoho, HubSpot and Salesforce partners and implementation firms
  • Vertical CRM vendors for real estate, education or insurance
  • Indian CRM product companies selling to small and mid-sized businesses
  • Consultants who configure Bitrix24, Pipedrive or Freshsales
  • WhatsApp-first CRM and sales automation tools
  • Freelance CRM consultants growing into a small firm
  • IT firms adding CRM as a service line beside ERP
  • Telephony and call centre software vendors with a built-in CRM

Not for

It is not the right fit if.

  • You have not decided which two or three trades to serve, so a channel plan would spread across all of them and reach none.
  • There is no one to answer the demo form, and extra traffic would only widen the unanswered queue.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel should a small partner start with?
Start with the one closest to a buying decision: pages for the trades you have set up, plus your vendor directory profile. Add others after the log shows where enquiries truly come from.
Do we need a large advertising budget?
No. A narrow spend aimed at specific trades is easier to judge. We split costs between our time, your advertising and any production work, and agree each in writing.
How do we measure digital marketing for a service sold by relationship?
Follow each enquiry to the end. A form fill is not the result. A signed pilot or project traced to a source is, and the log shows it.
What if most of our work comes from the vendor's referrals?
Keep that channel and make it healthier: complete the partner profile, report what you built, and keep the vendor's account manager informed. Then add one of your own channels, such as a trade page, so the pipeline does not depend on a single source.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CRM solution providers

Everything else we would do for you.

Closest to this: strategy and research

Also for CRM solution providers

Or start from the overview: sales and marketing for CRM solution providers.

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