Industrial automation companies · Content marketing

Write the application note an engineer reads before ringing.

Content marketing for an integrator is publishing what a plant engineer reads while deciding: application notes, migration guides and the payback sums. GullySales writes them from your engineers' own jobs and puts them where the search lands.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial automation companies at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for industrial automation companies

Sales and marketing for industrial automation companies, the overview.

Last updated 5 Oct 2026.

For industrial automation companies

Where it usually goes wrong, and what we would do.

“The payback calculation decides the project”
A plant head approves on months to payback, so the arithmetic belongs on the page, not saved for the meeting.
“An application note is your engineer's leave-behind”
The same document answers a search, a first meeting and the purchase department's questions.
“Obsolescence is the question of the decade”
Plants running controllers that are out of support need a plain guide to migration risk and the shutdown plan.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

An application note per line you automate
The problem, the system, the commissioning plan and the measured outcome, written in engineering terms and cleared of customer names.
Result: One document answers search, meeting and purchase.
A payback worksheet a plant head can use
The downtime, manpower, scrap and energy figures set out so a plant head can put their own numbers into them.
Result: The capex argument is made before the meeting.
A migration guide for each obsolete family
What breaks, which spares still exist, how a cut-over is phased and how long the line is actually down.
Result: Maintenance heads start the conversation with you.
A checklist of what a proposal should contain
Documentation, factory and site acceptance testing, spares, training and support, so purchase can see what a cheaper quote leaves out.
Result: Your price is defended inside the plant.
Writing drawn from your engineers' jobs
A rolling list of recent projects, with a twenty minute call each to turn one into a written note.
Result: Publishing does not depend on engineers writing.
A plan with owners and dates
Topics fixed three months ahead against the plant year, with who is interviewed, who drafts and who approves.
Result: Something goes out even in a commissioning quarter.

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How the result is measured

Pages published
Organic traffic
Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions buyers ask first

The questions a plant head asks before shortlisting an integrator, and the note that answers each.

Can a PLC panel retrofit be done without stopping the line?: A phased cut-over note. Say which parts are wired and tested offline, what needs a shutdown window, and what the plant must keep ready, such as drawings, I/O lists and backups of the old program.
Our Siemens or Allen-Bradley PLC is obsolete. What now?: A migration guide for that one family. List what is still available as spares, what the replacement controller is, and what changes in wiring, programming and operator screens.
How do I know the integrator will not leave us with a black box?: A handover page. State what the plant receives: source code, editable HMI screens, as-built drawings, a spares list and operator training. Say who owns the licences.
What does FAT and SAT mean, and what do I check?: A plain explainer with a sign-off sheet. Show what is tested at your works, what is tested at site, and who signs each step, so purchase can compare quotes fairly.
Will SCADA or energy monitoring pay for itself on my plant?: A worksheet, not a promise. Let the plant head enter their own downtime, manpower and power figures, and show the sum step by step. Do not print a payback figure of your own.
Who supports the system after commissioning?: A support scope page. Say what an AMC covers, what a call-out covers, how a fault is logged, and which spares you hold, so the maintenance head can judge the after-sales before the order.

Who it is for

This is written for these industrial automation companies.

PLC, SCADA and HMI system integrators
Control panel and MCC panel builders
Robotics and pick-and-place integrators
Special purpose machine builders
Process automation and DCS integrators
Industrial IoT, MES and energy monitoring providers
Authorised channel partners and distributors of automation brands
Drive, motion control and servo specialists
Retrofit and migration specialists for old control systems

Not for

It is not the right fit if.

You have no engineer who can check the numbers in a payback note, and a wrong figure would harm your name with a plant head.
You have done too few jobs to describe a pattern, so a piece would read as theory with no installation behind it.
You expect a note to close a project, but there is no one to follow the reader up after they download it.

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Agree the plan
Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.
2
Brief and draft
Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.
3
Check the facts
Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.
4
Publish and distribute
The piece goes live on your site, then out through the channels where your buyers already are.
5
Read the enquiries and adjust
Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What should we publish first?

An application note for the line you do best, and a payback example a plant head can check with their own numbers.

Who writes it when the engineers have no time?

A twenty minute call with the engineer, written up by somebody else and checked by the engineer before it goes out.

Our customers will not let us name them. Can notes still be published?

Yes. Describe the line, the problem and the system without the customer name, and get written approval from the customer for the wording. Keep the engineering detail. A reader needs the detail, not the logo.

Do we write for plant heads or for maintenance engineers?

Both, in separate pieces. The maintenance engineer reads the migration note and the spares list. The plant head reads the payback worksheet and the support page. Do not mix the two in one article.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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