Industrial automation companies · Social media

Post the commissioning, where plant engineers already scroll.

Social media for an integrator means LinkedIn, where plant heads, project managers and OEM engineers read about real installations. GullySales runs the calendar, clears what each customer allows to be shown, and keeps it going through a commissioning month.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial automation companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for industrial automation companies

Sales and marketing for industrial automation companies, the overview.

Last updated 5 Oct 2026.

For industrial automation companies

Where it usually goes wrong, and what we would do.

“LinkedIn is where the plant head actually is”
Maintenance and project engineers read there between meetings, and a post about a fault they have had gets a reply.
“A photograph on site can breach an agreement”
Most plants forbid images of their line, so agree at the order stage what may be shown and when.
“Your commissioning engineer has the best material”
A short video of a machine running after a retrofit explains more than a page of specification.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

Permission agreed at the order stage
A clause covering photographs, video and naming, so the question is settled before the team is on site.
Result: You know on day one what may be shown.
A short video from every commissioning
A machine running after the work, filmed on a phone by the engineer on site, with one line about what changed.
Result: Proof arrives without a film crew.
LinkedIn aimed at plant heads and OEMs
Posts and comments pointed at maintenance heads, project engineers and the OEM teams who recommend integrators, not at other integrators.
Result: The right people see the work.
The founder's own profile used properly
The founder posting about migration decisions and commissioning problems, which travels further than the company page ever will.
Result: Conversations start from a person.
A fortnight of posts banked before a big job
Material approved in advance, so the feed keeps moving through the weeks the whole team is on site.
Result: The account does not go quiet in a busy quarter.
Enquiries from LinkedIn counted separately
Messages and profile visits that turned into enquiries recorded, against the baseline taken before the work starts.
Result: You know whether the hour a week is worth it.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where plant heads and engineers read about automation, and what to post for each.

LinkedIn company page: Post a project as the line, the problem, the PLC and drive family used and what changed on the floor. Name the customer only if the order allowed it.
Commissioning engineers' own profiles: Let the engineer post a fault they traced, such as a servo tuning issue or a communication drop, and how they fixed it. Plant heads trust people who explain faults.
YouTube factory acceptance test videos: Film the machine or panel running before dispatch: HMI screens, a full cycle and an alarm being cleared. The customer's engineers watch it before they visit.
WhatsApp Business catalogue for channel partners: List the brands and product families you stock, such as drives, PLCs and sensors, with order code format, so maintenance buyers can send you a part number.
The founder's profile: Write about one automation decision a plant head faces, such as retrofit or replace. A founder's view travels further than a company announcement.
What not to post: Never show an HMI screen with a customer's recipe or process values, a drawing, tag names or IP addresses. Crop to the machine and get the customer's yes in writing.

Who it is for

This is written for these industrial automation companies.

PLC, SCADA and HMI system integrators
Control panel and MCC panel builders
Robotics and pick-and-place integrators
Special purpose machine builders
Process automation and DCS integrators
Industrial IoT, MES and energy monitoring providers
Authorised channel partners and distributors of automation brands
Drive, motion control and servo specialists
Retrofit and migration specialists for old control systems

Not for

It is not the right fit if.

Your customers bar any mention or photograph of their plants and you have no other material, so there would be nothing to post.
No engineer can spare time to explain what was done, and a post written by someone who was not on site reads thin.
You have no one to reply to a message from a plant engineer, so a post that draws one would leave it unanswered.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What does an integrator post about?

A fault and how it was solved, a migration decision, or a commissioning lesson. Product photographs alone get ignored.

Can we post if the customer will not be named?

Yes, with the plant and its branding kept out of frame and the industry described instead.

Should we post about a breakdown we fixed?

Yes, as a lesson, not a boast. Describe the fault, the cause and what was changed, without the customer's name or any process detail. Maintenance engineers read these closely. Ask the customer first if anything in the photograph could identify them or the plant.

Should we show the panel workshop or only finished installations?

Show both. Neat wiring, labelled ferrules and tested panels in the workshop tell an engineer how you build before they see an installation. Film before the panel is shipped, and avoid showing a customer's drawing or name on the door.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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