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Industrial automation companies · Search engine optimisation

Rank for the machine and the fault, not for the PLC brand.

SEO for an integrator means appearing when a maintenance engineer searches for the upgrade in front of them, such as a retrofit for an obsolete controller on a press. GullySales builds a page for each application you have delivered and clears the faults on your own site.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial automation companies at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for industrial automation companies

Sales and marketing for industrial automation companies, the overview.

Last updated 5 Oct 2026.

For industrial automation companies

Where it usually goes wrong, and what we would do.

  • “The brand's own pages own the brand words”

    Searching a controller brand takes an engineer to the manufacturer, so write for the machine, the fault and the line instead.

  • “Your logo wall says nothing about the line”

    An engineer with a bagging machine problem cannot tell from six brand logos whether you have ever done a bagging line.

  • “Training searches swamp the obvious words”

    PLC course and institute searches dominate the general terms, so the pages that work are built on the application.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each application you have delivered

    A SCADA upgrade for a water plant, a palletiser on a bag line, a retrofit on an old press, each with the scope and outcome in engineering terms.

    Result: The engineer searching that exact problem finds proof.

  2. Anonymous case notes cleared for publishing

    Each installation described by industry, region and system, with names removed and the wording agreed with the customer in advance.

    Result: Confidential work still earns you enquiries.

  3. Pages for the obsolete systems you migrate

    One page per legacy controller family you replace, covering migration risk, the shutdown window and how a cut-over is phased.

    Result: A maintenance head worried about spares finds you.

  4. Search terms taken from your own quotes

    The words engineers used in their enquiries and requests for quotation, pulled from your files and used as the headings on your pages.

    Result: The site speaks the way the plant speaks.

  5. Speed, mobile layout and broken links fixed

    The company site made readable on the phone an engineer uses on the shop floor, with dead links and missing titles corrected.

    Result: The page opens where the engineer is standing.

  6. Enquiries traced to each application page

    Visits, enquiries and quotes traced back to the page that produced them, against the baseline recorded before the work starts.

    Result: You write the next page from evidence.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

What a plant engineer types when a line needs automating, and the page that answers it.

PLC retrofit for obsolete controller
A retrofit page. Name the old controller families you migrate from, what is reused (wiring, I/O, panel) and what a changeover needs from the plant. Show one retrofit with the line and the problem it fixed.
MCC panel manufacturer in Pune
A panel page. State the panel types you build, the standard they are built to, the switchgear brands you fit, and show the shop floor and the drawing approval step before fabrication starts.
SCADA for water treatment plant
An application page per sector. List the instruments and protocols you connect, the screens an operator sees and the reports a plant head needs. Add one site, named only if the client agrees.
Siemens PLC programmer for packing line
A brand and application page. Say which brands your engineers programme, in plain words, and claim an authorised status only if you hold it. Show the line type, the cycle you automated and the handover documents.
pick and place robot for a packaging line
A robotics page. Give the payload, reach and product types handled, show a short video of a real cell, and list what the buyer must send: product samples, pack sizes and the line layout.
energy monitoring system for a factory
A page for plant and energy heads. Say which meters and gateways you fit, what the dashboard shows by machine or feeder, and how the data is kept. State what a site survey must record before a quote.

Who it is for

This is written for these industrial automation companies.

  • PLC, SCADA and HMI system integrators
  • Control panel and MCC panel builders
  • Robotics and pick-and-place integrators
  • Special purpose machine builders
  • Process automation and DCS integrators
  • Industrial IoT, MES and energy monitoring providers
  • Authorised channel partners and distributors of automation brands
  • Drive, motion control and servo specialists
  • Retrofit and migration specialists for old control systems

Not for

It is not the right fit if.

  • You have delivered no application you can describe, even without a customer name, so a page would have nothing true to say.
  • Your only work comes from one plant under a confidentiality clause that bars any description, so there is nothing to publish.
  • Nobody can answer an engineer's technical question when the enquiry arrives, so search would bring questions to an empty chair.

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does search bring project enquiries in automation?
Yes, when the page names the application. Engineers read two or three application notes before ringing anybody.
How do we publish work customers will not let us name?
Write a dairy plant in north Karnataka rather than the company. The scope, the controller and the result can all be described.
Should we write a page for every brand we programme?
Only for the brands where you have delivered real work. A page for each application, naming the brand inside it, is read by an engineer. A brand list with no project behind it is read by nobody, and may suggest a partnership you do not hold.
Who should hold the website and Search Console logins?
The company, always, under a director's email, not an engineer's or a freelancer's. Giving us access should be a view you grant and can remove. Without that, a departing employee or vendor can take the site with them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for industrial automation companies.

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More for industrial automation companies

Everything else we would do for you.

Closest to this: search and visibility

Also for industrial automation companies

Or start from the overview: sales and marketing for industrial automation companies.

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