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Industrial automation companies · Website

Build a site that answers the engineer's question before the first phone call.

A website for an integrator is the place a maintenance head checks you out before a quote is requested, so it must show what you have automated and how to start a conversation. GullySales plans the pages, wording and enquiry routes for a technical buyer and a purchase reader.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial automation companies at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for industrial automation companies

Sales and marketing for industrial automation companies, the overview.

Last updated 5 Oct 2026.

For industrial automation companies

Where it usually goes wrong, and what we would do.

  • “The home page leads with brands, not the problem”

    A logo strip of controller makers tells an engineer nothing about whether you have handled their line. The first screen should name the application, the industry and the kind of problem you solve.

  • “The engineer wants a drawing or a spec, not a brochure”

    A plant engineer looks for scope, system architecture and results in engineering terms. A site full of general claims about quality and service gives them nothing to repeat to the plant head.

  • “Purchase checks the company, not just the solution”

    A purchase officer needs registration details, certifications, a client type list and contact points to put a vendor into the approval process. If these are hard to find, registration takes longer to start.

  • “A single contact form serves nobody”

    A one-drive buyer, a retrofit enquiry and an AMC request all arrive in the same inbox. Without choices on the form, the sales engineer sorts them by hand and the serious one waits.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A site map built on applications

    Pages for each line type, industry and migration you handle, with the scope and outcome described in engineering terms.

    Result: A visitor finds a page that matches their own line.

  2. Anonymised case pages

    Installation write-ups by industry, region and system, with names removed and wording cleared with the customer.

    Result: Confidential work still serves as proof.

  3. A company details page for purchase

    Registered details, certifications you hold, the industries served and how to begin vendor registration.

    Result: Purchase finds what it needs without a phone call.

  4. Enquiry routes by need

    Separate short forms and click-to-call or message options for a project, a spares request and an AMC enquiry.

    Result: Each enquiry reaches the right engineer first.

  5. Downloadable technical sheets

    Capability notes and application summaries an engineer can forward to the plant head.

    Result: The page travels inside the plant.

  6. Clear speed and tracking basics

    Pages that load on a mobile connection at a plant gate, with enquiries recorded against their source.

    Result: You know which page produced which enquiry.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

These are the searches the site should answer for an engineer.

PLC retrofit for [machine type]
An application page for the machine type, naming the old controller, the replacement and the shutdown plan in engineering terms.
SCADA upgrade for water treatment plant
A page showing the scope you delivered at a plant of that type, with the architecture drawn out and the customer left unnamed.
control panel manufacturer in [industrial area]
A workshop page with the panel types you build, the standards you work to and photographs of the shop and the wiring.
obsolete [controller family] replacement
A page for each legacy family you migrate, covering spares risk and how the cut-over is phased.
AMC for plant automation
A service page stating what an annual contract covers and what a call-out does not, with a contact for the service desk.

Who it is for

This is written for these industrial automation companies.

  • PLC, SCADA and HMI system integrators
  • Control panel and MCC panel builders
  • Robotics and pick-and-place integrators
  • Special purpose machine builders
  • Process automation and DCS integrators
  • Industrial IoT, MES and energy monitoring providers
  • Authorised channel partners and distributors of automation brands
  • Drive, motion control and servo specialists
  • Retrofit and migration specialists for old control systems

Not for

It is not the right fit if.

  • You have no drawings or application detail to show, so the new site would look like the brand list it replaces.
  • You cannot list a registered address and the company details purchase will check, and a site without them fails vendor review.
  • Nobody can keep the site updated after a job, so a page about a plant would stay unchanged long after the line moved on.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a new site or can the old one be fixed?
It depends on the structure. If the pages are brand lists, adding application pages and a clear enquiry route may do the job. If the site cannot be edited or loads poorly on a phone, a rebuild is the better route. We review first and advise.
Who should own the domain and hosting?
The company, held under a director's email, never a freelancer's or an engineer's. We work with access you can give and take away. Otherwise a vendor or employee leaving can leave you without control of your own site.
How do we show products from a brand we only resell?
Follow the brand's partner rules on logos and naming, which we check before anything is published. Put the story on your application experience and your engineers, and mention the brand inside the project. Do not copy the maker's catalogue.
How should we show an application when the customer's rules limit what we publish?
Describe the industry, region and system, remove names and layouts, and get the customer's agreement to the exact wording. Their confidentiality terms decide what is allowed, so read the contract first. A short anonymous note still lets an engineer judge your experience.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for industrial automation companies.

All articles

More for industrial automation companies

Everything else we would do for you.

Closest to this: search and visibility

Also for industrial automation companies

Or start from the overview: sales and marketing for industrial automation companies.

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