Travel agencies and tour operators · Digital marketing
Fill the monsoon gap that sits between the summer rush and Diwali.
Digital marketing for a travel agency is search, Instagram, WhatsApp and the school and wedding networks worked to one plan across the year's seasons. GullySales decides what each channel does in which month and reports enquiries by source, so the quiet weeks have something running in them.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for travel agencies and tour operators
- SEO for travel agencies and tour operators
- PPC ads for travel agencies and tour operators
- Lead generation for travel agencies and tour operators
- Reputation management for travel agencies and tour operators
- Local SEO for travel agencies and tour operators
- Branding for travel agencies and tour operators
- Social media marketing for travel agencies and tour operators
- Content marketing for travel agencies and tour operators
Sales and marketing for travel agencies and tour operators, the overview.
For travel agencies and tour operators
Where it usually goes wrong, and what we would do.
“Your year has three peaks and two holes”
April to June, Diwali and the New Year weeks fill themselves. July and the weeks after Sankranti are where a plan earns its keep.
“One trip has to feed a year of posts”
Decide before a departure who is shooting, so one Ladakh group gives you reels, a trip page and a photograph for next season's quote.
“Every channel ends at the same number”
A family will not fill in a form at eleven at night, so the WhatsApp number belongs on the page, the profile and the advert.
What we do
What we deliver for travel agencies and tour operators.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A month-by-month plan across the season calendar
What runs over the winter for summer bookings, what runs before the muhurtham months, what runs when yatra registration opens, and what fills the monsoon weeks.
Result: The quiet months stop being a surprise every year.
A shot list agreed before each departure
Who photographs what on the trip, which shots go to the reel, which to the trip page and which into next season's quote, settled with the tour manager beforehand.
Result: One departure feeds a year of marketing.
One WhatsApp number on every page, advert and listing
The same business number on the website, the Business Profile, the adverts and Instagram, with a named person answering it through the evening.
Result: The enquiry at eleven at night has somewhere to land.
Off-season departures built for people who are free then
Senior citizen groups, corporate offsites and school tours placed in the weeks when families cannot travel, priced for those months rather than the peak.
Result: The monsoon gap fills with travellers who are free in it.
Listings that point back at your own trip pages
JustDial, Google and the travel listing sites set up with current photographs and links to your package pages rather than a phone number alone.
Result: A browsing traveller ends up reading your itinerary.
One monthly report of enquiries by source and trip
Every enquiry attributed to the search, the reel, the referral or the listing that produced it, set against the baseline from the audit.
Result: The reel everybody praised gets judged on bookings.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these travel agencies and tour operators.
- Retail travel agencies selling domestic packages
- Tour operators running their own group departures
- International holiday and honeymoon specialists
- Pilgrimage and yatra tour organisers
- Air, rail and bus ticketing agents
- Corporate travel and MICE agencies
- Visa and travel documentation services
- School and college educational tour operators
- Local guides and sightseeing operators
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for travel agencies and tour operators
- 1
Assess
We look at where enquiries come from, how fast you reply, how quotes are written and followed up, and how many travellers return.
- 2
Fix the quote and follow-up
A clear itinerary format and a WhatsApp routine, so each quote gets an answer, yes or no.
- 3
Show real trips
Pages for your signature packages and a routine for collecting traveller photographs and reviews.
- 4
Fill the calendar
Seasonal campaigns planned months ahead, plus corporate, school and pilgrimage outreach for the quieter periods.
- 5
Bring travellers back
A past traveller calendar and referral ask, so the family you took to Kerala asks you about Kashmir.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a small agency start?
Do we need the travel portals as well?
How do we stop people using our itinerary to book on their own?
Should we list our packages on large travel portals?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for travel agencies and tour operators
Everything else we would do for you.
- SEO for travel agencies and tour operators
- PPC ads for travel agencies and tour operators
- Lead generation for travel agencies and tour operators
- Reputation management for travel agencies and tour operators
- Local SEO for travel agencies and tour operators
- Branding for travel agencies and tour operators
- Social media marketing for travel agencies and tour operators
- Content marketing for travel agencies and tour operators
- Email marketing for travel agencies and tour operators
Or start from the overview: sales and marketing for travel agencies and tour operators.