Buy the searches a portal cannot serve, in the month people are planning.

1. Campaigns built on trips, not on destinations

   One campaign per package you operate, worded the way the trip is actually sold, so a Char Dham budget is never spent on a Goa search.

   Result: Each trip gets a budget you can judge on its own.

2. Flight, hotel and portal searches kept out

   Negative keywords on cheap flights, hotel booking, refund, PNR status, visa agent jobs and the portal brand names, reviewed each month as new ones appear.

   Result: The budget stops competing with MakeMyTrip on its own ground.

3. A landing page per trip with the number on it

   The page behind each advert carries that itinerary, photographs from your own departures and a click to chat button beside the form.

   Result: A father with one question can ask it instead of leaving.

4. A form that asks the dates and the headcount

   Travel dates, adults and children with ages, departure city and whether passports are ready, all asked before anybody builds an itinerary.

   Result: You know whether it is a job before you spend an hour on it.

5. Spend moved to the months people plan in

   Budget raised over the winter for summer holidays, before the muhurtham months for honeymoons and when yatra registration opens, instead of spread flat across the year.

   Result: You are in front of them while the family is still deciding.

6. Cost per booking, not cost per click

   Each month's spend read against enquiries, quotes sent and bookings taken for every trip, measured against the baseline from the audit.

   Result: You can stop advertising the package that never converts.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.