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Ayurveda and alternative wellness centres · Local SEO

Be the Ayurvedic clinic on Maps, not another massage centre.

Local SEO for an Ayurveda centre decides who rings you after a Maps search, and the category on your profile decides whether that caller wants a physician or a massage. GullySales sets the category and the profile details, puts the physician and the therapy list on it, and answers the questions people post there.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ayurveda and alternative wellness centres at work in India

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For ayurveda and alternative wellness centres

Where it usually goes wrong, and what we would do.

  • “The wrong category brings the wrong caller”

    A centre listed as a spa or a massage service takes calls no clinic wants. Listed as an Ayurvedic clinic with the doctor named, the calls change within weeks.

  • “Photographs decide how serious you look”

    Oil poured on a forehead is the picture every centre uses. A clean therapy room, the consultation desk and the physician at work say clinic, and they bring the patient who arrives holding a blood report.

  • “Therapies are booked, not walked into”

    Panchakarma runs to a schedule and a walk-in at seven in the evening cannot be fitted in. Put consultation hours and therapy timings on the profile as two separate things.

What we do

What we deliver for ayurveda and alternative wellness centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. The right primary category and a complete profile

    The listing set as an Ayurvedic clinic or hospital rather than a spa, with services, languages spoken, payment methods and the rooms available.

    Result: The people who ring you want what you do.

  2. Physician details and the therapy list on the listing

    The doctors named with their qualifications, and each therapy added as a service with a short description of it.

    Result: The listing reads as a practice with doctors in it.

  3. Photographs that show a clinic

    The consultation room, the therapy tables, the herb preparation area, the dining hall and the physician, replacing stock imagery of oil and lamps.

    Result: A patient sees where they will actually be treated.

  4. Consultation and therapy timings stated separately

    Doctor hours, therapy slots and the days the centre is closed, kept current through festivals and the physician's travel.

    Result: Nobody arrives to a locked gate.

  5. Answers posted under the questions on your profile

    Your own replies on whether a doctor is available, whether therapies need booking, what a first visit costs and whether men and women have separate therapists.

    Result: A stranger's guess is not the visible answer.

  6. A Maps report

    Calls, requests for directions and profile views, shown next to consultations booked and compared with the starting position.

    Result: You learn how much of the clinic comes off the map.

How the result is measured

  • Map pack ranking
  • Local search visibility
  • Enquiries by locality

Recorded as a baseline before work starts, so every later report has an honest comparison.

What Google weighs here

How a patient nearby finds an Ayurveda physician, and what to fix first.

Physician or spa category
Pick Ayurvedic clinic or Ayurvedic practitioner as the main category when a BAMS or MD physician consults. Choose spa or massage only for a pure therapy room. A wrong pick brings a caller expecting a rubdown, not a consultation.
Qualification as registered
Give the physician's name and qualification exactly as in the state registration, and the same wording as on the signboard. Rules on titles and advertising differ by state and body, so check them with your own council.
Therapies as services
List abhyanga, shirodhara, panchakarma and the rest by what is done and for how long a session runs. Do not write what a therapy cures. Say which therapies need a consultation first, so nobody books a room cold.
Photographs of a clinic
Show the consulting room, the oil preparation area, the therapy rooms and the physician at the desk. Skip patients and any stock image of a model on a table, which makes the place look like a spa.
Directories that fit
Justdial and Sulekha reach walk-in searchers. Practo suits a consultation-only clinic. Pick the category on each that matches the physician's work, and correct any entry that calls you a massage centre.
Details a retreat adds
For a retreat, put the nearest town, the landmark and the turn from the main road in the description. Place the pin at the gate, and state check-in and consultation times apart, since a guest travels before the booking is firm.

Who it is for

This is written for these ayurveda and alternative wellness centres.

  • Ayurveda clinics run by BAMS and MD Ayurveda physicians
  • Panchakarma and therapy centres
  • Residential Ayurveda retreats and wellness resorts
  • Naturopathy and nature cure centres
  • Homoeopathy clinics
  • Siddha and Unani practices
  • AYUSH hospitals and multi-therapy wellness centres
  • Traditional therapy and marma centres
  • Ayurveda wellness centres attached to hotels

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the local SEO work runs

  1. 1

    Audit every listing

    We check the Google Business Profile and directory listings for every branch against what should actually be shown.

  2. 2

    Complete and correct

    Profiles are filled in fully and inconsistent details are corrected across every directory found.

  3. 3

    Build location pages

    Each branch gets a page written for its own area, not a copy of the head office page with the address changed.

  4. 4

    Set up review handling

    A simple process for requesting and responding to reviews is put in place with whoever is closest to the customer.

  5. 5

    Report and adjust

    Map actions and enquiries per branch are reported, and branches falling behind are prioritised the next month.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should the doctor have a listing of their own?
If they consult under their own name and see patients elsewhere as well, yes. Keep the clinic listing for the centre, its therapies and its rooms. Both should carry the same phone number and the same spelling of the name.
Our retreat is outside a village. Does Maps matter to us?
More for arriving than for being found. Guests who booked months ago use the pin to reach you, and a driver who cannot find the turning sets the tone for the whole stay. Get the pin, the approach road and the nearest town right.
A guest wrote a review saying their illness was cured. How do we reply?
Thank them in a sentence and do not repeat or confirm the claim, because your reply is also your advertisement. You cannot edit a review. If it breaks the platform's rules, you can report it. Check the current advertising rules with your council before you answer.
Can the profile mention the doctor's BAMS or MD title?
Yes, if the wording is the qualification as it stands on the state registration, and it matches the signboard and the website. Do not add titles you do not hold. Rules for AYUSH advertising differ by state and change, so confirm the wording with your own council.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.