Skip to content
GullySales
GullySales
Tell us what you need

Ayurveda and alternative wellness centres · Pay per click advertising

Adverts for a wellness centre get rejected long before they get clicked.

Paid advertising for an Ayurveda centre runs inside two sets of rules at once: Indian advertising law on disease claims, and the ad platforms' own health policies. GullySales writes campaigns and landing pages that pass both, points them at the consultation rather than a result, and measures cost per booked programme.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ayurveda and alternative wellness centres at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for ayurveda and alternative wellness centres

Sales and marketing for ayurveda and alternative wellness centres, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For ayurveda and alternative wellness centres

Where it usually goes wrong, and what we would do.

  • “A disapproved advert costs a week of a short season”

    Health advert reviews take days, and the monsoon programme window is only weeks long. Campaigns for it are written and submitted well before the month opens, never on the first morning of it.

  • “The expensive click comes from abroad”

    A foreign visitor searching for a Kerala wellness stay is worth far more than a local Abhyanga enquiry and costs far more to reach. Run them as separate campaigns or the cheaper clicks will swallow the budget.

  • “Sell the consultation, because that is what you can promise”

    An advert offering relief from a condition is a claim. An advert offering a consultation with a named physician, with the fee and the length stated, is a fact, and it survives review.

What we do

What we deliver for ayurveda and alternative wellness centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split between the clinic and the stay

    One campaign for local consultation and day therapy, another for residential programmes, each with its own budget, wording and geography.

    Result: A walk-in enquiry never spends the retreat budget.

  2. Advert and landing page copy written to the claim rules

    Every headline, description and landing page line checked against the restrictions on disease claims, with your physician reading the final version.

    Result: Campaigns run instead of sitting under review.

  3. A negative keyword list built for this category

    Blocks on massage, spa, medicine purchase, BAMS admission and job searches, extended from what people actually typed.

    Result: The phone stops ringing with calls you do not want.

  4. The consultation booking as the advert's destination

    A page carrying the physician, the consultation fee, the length, the intake form and a WhatsApp number, rather than a general home page.

    Result: A click becomes a booked appointment.

  5. Cost measured per consultation and per programme

    Spend tracked to consultations held and programmes booked, not to clicks, and reported against the figures taken at the start.

    Result: You know what one booked stay cost to win.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a wellness centre, and the ones to keep out.

Therapy names plus place, such as panchakarma or shirodhara in Coimbatore
Bid. Describe the therapy and the physician who gives it. Do not name diseases it treats. Send each to that therapy's page with the physician's name and registration.
Retreat and stay searches, such as Ayurveda retreat Kerala
Bid in a campaign for stays, apart from the clinic. Guests choose a stay differently from a patient choosing a consultation, so use its own copy, page and language and country settings.
Disease plus cure, such as diabetes cure Ayurveda
Block. These searches invite claims the law and the platforms restrict. Keep cure, reverse and permanent out of advert text and add them as negatives. Check current rules for your profession.
Spa, massage parlour, course and job searches
Block. People who want a massage parlour or a training course will not book a physician-led consultation. Add massage parlour, body spa, course, admission and vacancy as negatives.
Where the click lands
Send the click to a consultation booking page with the physician's name, qualification as registered, hours and a form asking the concern in a line. Do not land it on the home page.
Counting a real enquiry
Count a call or WhatsApp that books a consultation, then mark consultation kept and programme started. A stay enquiry is counted separately, by dates asked and the number of guests.

Who it is for

This is written for these ayurveda and alternative wellness centres.

  • Ayurveda clinics run by BAMS and MD Ayurveda physicians
  • Panchakarma and therapy centres
  • Residential Ayurveda retreats and wellness resorts
  • Naturopathy and nature cure centres
  • Homoeopathy clinics
  • Siddha and Unani practices
  • AYUSH hospitals and multi-therapy wellness centres
  • Traditional therapy and marma centres
  • Ayurveda wellness centres attached to hotels

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our adverts keep getting rejected. What is wrong?
Usually the landing page rather than the advert itself. Platforms read the page the click lands on, and one cure sentence sitting there will stop the whole campaign. Both get cleaned up, and anything doubtful goes past your adviser first.
Is advertising worth it outside the monsoon months?
For the clinic side yes, because joint pain and poor sleep keep no season. For residential programmes the good months repay the spend and the rest rarely do. We start by finding which weeks your therapy rooms stood empty last year.
Should the advert name the physician and the qualification?
Yes, and state it exactly as registered, such as BAMS, with the registration where your council expects it. A named physician builds trust and keeps the advert about the consultation. Never use a title you do not hold, and check current rules for your profession.
Is Google Ads or Instagram better for an Ayurveda retreat?
Search suits guests who already type retreat and a place, including from abroad. Instagram suits showing the grounds, rooms and therapies to people who are not yet looking. Start with search and count enquiries by dates asked, not views.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ayurveda and alternative wellness centres.

All articles

More for ayurveda and alternative wellness centres

Everything else we would do for you.

Or start from the overview: sales and marketing for ayurveda and alternative wellness centres.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need