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Personal branding · Community and social

Two years in the chair, and your successor starts from an empty page.

Personal branding for an association or chamber leader is the visibility of the office and of the person holding it: the voice members hear, the name a reporter rings when a rule changes, and the record that outlasts the term.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an association or chamber leader is the visibility of the office and of the person holding it: the voice members hear, the name a reporter rings when a rule changes, and the record that outlasts the term. GullySales builds it and hands it over.

Also written for

Association president, Chamber of commerce leader, Professional association leader, Community leader.

For association and chamber leaders

Where it usually goes wrong, and what we would do.

  • “The term ends and everything resets”

    Two years of contacts, draft representations and goodwill live in your phone and leave with you. The next president rebuilds the same relationships from nothing, which is why most bodies are permanently starting again.

  • “Members renew for what they can see”

    A trader paying his annual subscription is asking what the body did for him this year. The work happened in meetings with officials that nobody outside the committee ever heard about.

  • “The press calls within the hour or not at all”

    When a rate changes or a notification lands, a reporter needs somebody from your trade before the evening bulletin. Whoever picks up becomes the desk's standing contact for the trade, and the ones who did not are never rung again.

  • “Sponsors fund an event they have heard of”

    A company deciding on the annual convention is buying the audience and the standing of whoever is running it. A chair with no visible record is asking for money on the strength of a letterhead.

What we do

What we deliver for association and chamber leaders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A line drawn between the office and your own firm

    Written down at the start: what gets published in the association's name, what gets published in yours, and what your own business never borrows from either. Members notice the difference before you do.

    Result: Authority that survives the question of what you got out of it.

  2. Ready for the call that comes at five o'clock

    A short position on each issue your trade is exposed to, a current photograph, your designation spelled the way the body uses it, and a number a reporter can actually reach.

    Result: Your association is the one quoted when the story runs that night.

  3. What the committee did, told to the members

    The representation filed, the meeting with the department, the exemption argued for. Written plainly and sent to members, including the times the answer was no.

    Result: Renewal season stops being a run of awkward reminders.

  4. The hour with the office bearers

    One call about the month's representation work and what members are worried about. We draft from it and the committee approves before anything goes out. If no office bearer can give that hour, the body should spend the money on the annual event instead.

    Result: A steady public voice without another item on an honorary workload.

  5. Sponsor material for the annual event

    Who attends, what a sponsor gets, what was delivered last year, and the case put in a form a marketing head can take to their own approval.

    Result: Sponsorship conversations that open earlier and close higher.

  6. A handover pack for your successor

    The contacts, the published positions, the calendar and the drafting notes, kept in one place and transferred at the end of your term.

    Result: The next chair begins where you finished.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for association and chamber leaders

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should pay for this, the association or me?
The association, for everything published in the association's name, which is most of it. Your own profile as a business owner is a separate engagement, and mixing the two is the quickest way to lose a member's trust. The first conversation covers both sides, so you can see where the line falls.
I am a chartered accountant and I head our association. Do the council rules still apply?
Yes, and to everything published under your own name. The advertising and solicitation rules of your institute follow you into an honorary office, and some bodies take a stricter view of a member who is publicly visible. Have your institute's ethics guidance or your own adviser confirm what an office bearer may say, because your certificate of practice is what is at risk.
Our members are on WhatsApp, not on websites. Does this apply to us?
It does, because members are not the only audience. Officials, reporters, sponsors and the next generation of members all look the body up before taking it seriously. Inside the trade we work with what your members already use, which mostly means a message worth forwarding rather than a post.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Community and social

Personal branding for the rest of the community and social.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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