Personal branding · Community and social
Your donor is doing due diligence, and your name is part of the file.
Personal branding for an NGO founder is the credibility a funder checks before any money moves: who you are, what the organisation has actually done, and whether the registrations and the accounts hold up.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Personal branding for an NGO founder is the credibility a funder checks before any money moves: who you are, what the organisation has actually done, and whether the registrations and the accounts hold up. GullySales writes and maintains that from a regular conversation with you.
For NGO founders and directors
Where it usually goes wrong, and what we would do.
“You are not selling, you are being assessed”
A customer weighs whether a product is worth its price. A funder is deciding whether to be associated with you, so the questions are about governance, spending and the board long before they are about the work itself.
“A company's CSR head has an obligation and a committee”
The money has to be spent and a committee has to sign it off. Your work must fit one of the permitted activity heads, carry utilisation reporting the company can put in its own annual report, and survive a legal check on your registrations.
“The stories that raise the most money need the most care”
The photograph of a child that would move a donor fastest is also the one that takes away her dignity, and it needs a guardian's informed consent at the very least. Nothing that treats a beneficiary as evidence should go up because it performs well.
“An organisation that depends on you is hard to fund”
Institutional funders look for something that survives its founder. A presence built only on your face reads to them as a governance risk rather than as strength.
What we do
What we deliver for NGO founders and directors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A founder profile that reads as governance
Why you started, what you did before, your role today, and the board with their backgrounds sitting beside you. Written for somebody assessing risk.
Result: A funder's first search returns the person and the institution together.
Registrations stated exactly as certified
Your 12A, 80G, CSR-1 and any foreign contribution registration written as they appear on the certificates, with their dates. Nothing said about a donor's tax benefit beyond what the certificate allows, and your auditor confirms the wording before publication.
Result: A company's legal check clears in a day instead of returning with questions.
A page written for the corporate committee
What a company receives: the reporting, the utilisation statement, the site visit, the photographs they may use, and how the work maps to a permitted activity head. Their internal approval needs all of it in one place.
Result: Proposals that come back approved rather than with a request for more detail.
Field work written with consent taken first
Stories from the programme with permission in writing, guardians involved wherever a child is, and names changed where safety asks for it.
Result: Material that moves a donor without costing a family anything.
The hour spent on what changed
One call about the month in the field, including what did not work. A programme officer who has read a hundred proposals trusts the founder who names a failure. If that hour cannot be found, put the money back into the programme and revisit this after the audit season.
Result: A public record of the work that does not read like a brochure.
The forums that funders attend
CSR roundtables, sector conferences and university panels, with a biography, a photograph and the subjects you can speak to from your own data.
Result: Introductions to programme officers who were sitting in the room.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs for NGO founders and directors
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Work out whether this is even your bottleneck
The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The routine
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.
Before you hire anyone
The first thing to do yourself.
It costs nothing, and it shows what a buyer sees before they ever call you.
- Search your own name and your practice or business name in a private browser window, and list the first ten results.
- Open your profile on each major platform and check that the name, photo, description and contact details agree.
- Ask two people who recently chose you what they looked up first, and write down their answers.
Judge any provider
What to ask any agency or ghost-writer.
Useful whoever you choose, including us.
- Who writes my words, and do I approve everything before it goes out?
- Which of my own details and claims will you need to check with me before publishing?
- What will you not write because of the rules my profession follows?
- Whose account do the profiles and the content sit in, and what happens to them if we stop?
- What do you count as a result, and what will you not promise?
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this a fair use of donor money?
We work with children. What can we publish?
Should the founder be visible, or the organisation?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Community and social
Personal branding for the rest of the community and social.
Or start from personal branding.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.