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Personal branding · Community and social

Funders, partners and the community each read your name, and they want different things.

Personal branding for a social entrepreneur or community leader is the credibility that a funder, a partner and the people you serve all check.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Personal branding

In one paragraph

Personal branding for a social entrepreneur or community leader is the credibility that a funder, a partner and the people you serve all check. GullySales writes it so the work, the structure and your role are stated accurately, and it makes no promise of grants or partnerships.

Also written for

Social entrepreneur, Community leader, Social enterprise founder, Grassroots leader, Impact entrepreneur.

Where this sits

For social entrepreneurs and community leaders

Where it usually goes wrong, and what we would do.

  • “Three audiences read the same page”

    A grant officer looks for governance and results, a corporate partner for a clean track record, and a community member for whether you are one of them. One profile has to hold up for all three.

  • “Impact claims are scrutinised”

    Lives changed, livelihoods created and villages reached are numbers a funder will test. Any figure we write must come from your own records, with its date and the way it was counted, or it stays out.

  • “Legal form shapes what you can say”

    A trust, a society, a Section 8 company and a for-profit social enterprise carry different rules on fundraising, tax statements and what you may promise donors. Describe yours as it is registered, and take advice on anything that touches donations.

  • “The people you serve are not content”

    Photographs and stories of beneficiaries need informed, written consent, and a guardian's where children are involved. Nothing goes up because it performs well.

What we do

What we deliver for social entrepreneurs and community leaders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A founder profile that explains the model

    The problem, who you work with, how the enterprise earns or raises money, and your role, written plainly for someone deciding whether to trust you.

    Result: A funder understands the model in one reading.

  2. Impact stated with its source

    Each figure paired with where it came from, the period and who counted it. Anything you cannot document is described in words rather than numbers.

    Result: Claims that survive a due diligence call.

  3. Registrations and governance in plain view

    Your registrations and the board or advisers, set out exactly as they appear on your documents, with your auditor or legal adviser confirming the wording.

    Result: A partner's legal check passes without a long list of questions.

  4. Stories told with consent

    Accounts from the field with written permission, names changed where safety needs it, and the community's own words kept as they were said.

    Result: Material that moves a reader without costing anyone dignity.

  5. One conversation on what changed

    A single conversation about what worked and what did not, drafted for your approval. If the field work cannot spare you, delay this.

    Result: A record of the work that reads as honest rather than promotional.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for social entrepreneurs and community leaders

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you help me win grants or funding?
No. We do not write grant proposals, we hold no funder relationships and we cannot promise any grant. We make your public presence accurate and credible so that when a funder looks you up, the reading supports the application you have made.
Should the profile carry my name or the organisation's?
Both, with your name first, since individual supporters give to a person. The organisation, its board and its accounts must be visible too, so the work does not seem to depend entirely on you.
We are very early and have little to show.
Then say so, with the problem, the first pilot and what you learned. Early honesty is more credible than inflated reach. We would help you write what exists and leave out anything that does not.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Community and social

Personal branding for the rest of the community and social.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need