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Social enterprises · Non-profit

Win the order on the product first, and let the mission close the sale.

A social enterprise in Mysuru sells handwoven stoles made by a collective of women, and supplies uniforms stitched by trainees. People praise the story at every exhibition and then buy a scarf from a mall. An HR manager who wanted festival gifts for two hundred staff could not find a price, a sample or a delivery date.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

NGO coordinators planning project staffing and volunteer deployment in a programme office

In one paragraph

A social enterprise is a business that sells products or services and puts a social purpose, such as fair work for artisans, at its centre. Its marketing tells buyers what it sells, who makes it and what the sale supports. GullySales builds the product pages, buyer outreach and enquiry records for businesses that must earn their keep.

A social enterprise has two jobs. It must be a competitive supplier, with price, quality and delivery. It must also be believable about the mission. Buyers who like the cause but cannot get a quote in time will not wait.

Last updated 18 Oct 2026.

How buyers decide

How social enterprises are chosen.

Retail buyers choose on product, price and gifting appeal, with the mission as a reason to prefer one maker over another. They find the enterprise through Instagram, a marketplace, a pop-up stall or a friend's gift. They return only if the product was good and the delivery arrived when promised.

Corporate buyers purchase for festival gifts, uniforms, catering, recycling, waste services or rural supply chains. A procurement or HR team asks for a quote, a sample, delivery timelines and invoices with GST. The social story helps with a CSR or ESG team, but the purchase manager decides on supply.

Impact investors and grant-makers back an enterprise on its revenue and on evidence of the social outcome. They read the numbers, how the producers or beneficiaries are paid, and whether the business will survive without grants.

The problem

What usually goes wrong for social enterprises.

What owners tell us on the first call, in their words.

  • “People love the story and buy nothing”

    Visitors at an exhibition say it is a lovely cause, pick up a leaflet and leave without a price list or a way to order.

  • “Corporate gifting enquiries stall at the quote”

    A procurement manager asks for a quotation and a sample. We take a week to reply, and the festival date moves on.

  • “Our product page talks only about the mission”

    The buyer cannot see size, material, price range, minimum order or delivery, so they go elsewhere.

  • “We depend on one anchor customer”

    One company buys most of our output, and its budget decides whether the producers have work next quarter.

  • “Producers and buyers never meet”

    The artisans or trainees who make the product are not in the photographs, so the story is told by someone else.

  • “Grant reports and sales reports sit in separate files”

    A funder wants to see income from sales next to social outcomes, and no one has the figures in the same place.

What we do

What we do for social enterprises.

Everything included for social enterprises.

  1. Product and price pages a purchase manager can use

    Each item with size, material, minimum order, rate band, lead time as agreed by you, GST status and a photograph of the makers with their consent.

  2. A quotation routine and a sample kit

    A template quotation, a sample pack ready to send, and a named person responsible for the next call.

  3. An enquiry and order record

    Each enquiry from stall, Instagram, marketplace or referral with the stage it has reached, the value and the next step.

  4. A corporate gifting and supply catalogue

    A short catalogue for festival gifting, welcome kits, uniforms or catering, with options by budget band and how the mission shows up in each item.

  5. Producer profiles with consent

    Short, respectful profiles of the people who make the product, approved by them, for use on pages and packaging.

  6. A single sheet joining sales and outcomes

    Revenue, orders and producer earnings shown beside the social measures you already record, for grant and investor conversations.

How the result is measured

  • Enquiries by source and by buyer type
  • Quotations sent against orders won
  • Samples sent against orders placed
  • Repeat orders from the same buyer
  • Revenue by anchor and non-anchor customers
  • Producer earnings beside sales

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for social enterprises

Each has its own page: what it involves for social enterprises, what you get, and what it is measured on.

Worth a page and a campaign of their own

Corporate festival gifting orders · Bulk uniform and catering contracts · Retail and online store sales · Exhibition and pop-up follow-up · Repeat orders from institutional buyers · Marketplace listings · Producer stories and consent · Impact investor and grant conversations

Priority campaigns

Campaigns for what social enterprises most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Diwali and year-end corporate gifting

    A catalogue, sample offer and personal note to HR heads and founders well before the festive buying begins.

  • Exhibition follow-up

    A card with a QR code at the stall, and a WhatsApp message drafted for each visitor who leaves a number, with the catalogue and a question about what they need.

  • Institutional supply push

    Outreach to colleges, hospitals, hotels and offices that buy uniforms, bedding, catering or cleaning services, with a sample and references you may name.

  • Meet the makers series

    A short run of posts and videos showing one producer and one product at a time, with a button to order.

  • Marketplace and Instagram storefront

    A set of listings on a marketplace and Instagram shop, with clear photographs, packaging and fulfilment checked first.

Beyond search

Where we reach buyers of social enterprises, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • HR, admin and procurement teams

    An HR or admin head who buys gifts for two hundred staff every October wants a price list, not a cause. The catalogue and covering note go to that desk, and the CSR desk gets a separate page.

  • CSR and ESG teams

    A CSR or ESG lead wants to see the mission with documents behind it. A page that sets out whom the enterprise employs, how they are paid and what records exist is what they can forward to a purchase colleague.

  • Hotels, institutions and event planners

    Buyers for catering, linen, decor and gifts, offered a supply sheet and a sample set for the room or event they are planning.

  • Gift shops, cafés and concept stores

    A wholesale sheet for stockists who sell on a story, with the margins you have agreed.

  • Impact investors and incubators

    The sales record and outcome sheet they ask for, with a short introduction that states how producers are paid.

Who it is for

This is written for these social enterprises.

  • Artisan and craft collectives selling to retail and gifting
  • Rural producer and farmer enterprises
  • Enterprises employing people with disabilities
  • Women-led enterprises in food, textiles and recycling
  • Training-linked enterprises that supply uniforms or services
  • Waste, recycling and clean energy enterprises
  • Fair-trade food and organic product brands
  • Social cafés, bakeries and catering units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for social enterprises

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Price the product like a supplier

    We test your range, rates and lead times against what a buyer would compare, and find where the story is carrying a weak offer.

  2. 2

    Rebuild the pages around the buyer

    Product pages, a catalogue and a gifting page, with the mission present but not in front.

  3. 3

    Set up quotes, samples and orders

    A gifting enquiry from Instagram, a card collected at a stall and a call from a hotel buyer all land in one record, each with a named owner and a next step.

  4. 4

    Reach the buyers who purchase in volume

    Corporate, institutional and retail approaches, each with a sample, a number to call and a date.

  5. 5

    Join sales to outcomes

    A sheet your funders and investors can read, drawn from the records you keep.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions social enterprises ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we lead with the cause or the product?
Lead with the product and the price, and make the cause easy to find. A purchase manager has to justify the order on supply terms before the story counts.
Can we call ourselves a social enterprise?
The term has no single legal form in India. Your structure may be a company, trust, society or cooperative, and your CA or lawyer advises on how to describe it. We write what you can prove.
Will you write claims about environmental or social impact?
Only claims that your records support and that you can show a buyer on request. We avoid vague words such as green or ethical without a fact beside them.
How do we win corporate gifting orders?
Reply fast with a quotation and sample, offer options for different budget bands, and make delivery dates clear. We prepare the quotation and sample routine so these answers sit ready.
Can you help us sell to government or institutional buyers?
Yes, with the registers, supply documents and follow-up records. Tender rules and empanelment processes differ, so we work from the documents each buyer issues.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Non-profit. See the other industries in the sector.

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