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Social enterprises · Lead generation

Find the buyers who purchase in volume, not only the people who admire the cause.

Lead generation for a social enterprise means finding HR heads, procurement teams, stockists and institutional buyers who need what the makers produce. GullySales works on who to approach, what to send them and how every response is recorded.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

NGO coordinators planning project staffing and volunteer deployment in a programme office

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for social enterprises

Sales and marketing for social enterprises, the overview.

Last updated 18 Oct 2026.

For social enterprises

Where it usually goes wrong, and what we would do.

  • “Admirers are not buyers”

    A visitor who praises the collective at an exhibition has given a compliment, not an order. A lead is someone with a budget, a product need and a date. Sorting the two at the stall decides where the follow-up time goes.

  • “Corporate gifting leads sit with several desks”

    The HR head asks for the price, the CSR lead asks about the makers and the purchase manager asks for GST invoices. If your outreach reaches only one desk, the order stalls waiting for the others.

  • “An anchor customer hides a thin pipeline”

    When one company buys most of the output, there is little reason to look for others until its budget changes. Building a second and third source of enquiry has to start while the first is still ordering.

  • “A lead without a product fit wastes the makers' time”

    A hotel that wants two thousand identical towels is a poor fit for a hand-finished craft unit. Saying plainly what you can supply keeps sample requests for the buyers you can serve.

What we do

What we deliver for social enterprises.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A buyer-type list

    Corporate gifting, institutional supply, stockists and online buyers, each with the product line that suits them.

    Result: A written list that says which buyer type each product is for.

  2. Outreach to named desks

    A short note and catalogue addressed to HR, admin or procurement, written to the job of that desk.

    Result: Each note names a role, a product and a next step.

  3. A stall and event capture routine

    A card or form at exhibitions that asks what the visitor needs and by when, not only for a number.

    Result: Every number collected carries a need and a date.

  4. A lead sheet with a source column

    Each enquiry logged with where it came from, the buyer type and the value asked for.

    Result: You can see which source brings paying buyers and which brings compliments.

  5. A fit check before samples go out

    A short set of questions on quantity, budget and date, answered before a sample pack is sent.

    Result: Samples go to buyers who can place an order you can fulfil.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these social enterprises.

  • Artisan and craft collectives selling to retail and gifting
  • Rural producer and farmer enterprises
  • Enterprises employing people with disabilities
  • Women-led enterprises in food, textiles and recycling
  • Training-linked enterprises that supply uniforms or services
  • Waste, recycling and clean energy enterprises
  • Fair-trade food and organic product brands
  • Social cafés, bakeries and catering units

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where do corporate buyers come from if we have no contacts?
Start with the companies near you that already buy gifts, uniforms or catering, and the roles that buy them. We help build the list and the first note. Introductions from existing customers come after that.
Should we buy lead lists?
Check how the list was gathered and whether the people on it expect to hear from you. A short, relevant note to a named role is worth more than a bulk send. We start from buyers you can name.
Can you promise a number of leads?
No. Leads depend on the product, the price and the buyers you approach. We build the list, the outreach and the record so you can see what each source brings.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for social enterprises

Everything else we would do for you.

Closest to this: leads and follow-up

Also for social enterprises

Or start from the overview: sales and marketing for social enterprises.

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