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Social enterprises · Social media

Show the product being made and make it one tap to order.

Social media marketing for a social enterprise means using Instagram, Facebook, LinkedIn and short video to show products, makers and orders in progress. GullySales works on what to post, how to credit the makers and how a viewer reaches an order.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

NGO coordinators planning project staffing and volunteer deployment in a programme office

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for social enterprises

Sales and marketing for social enterprises, the overview.

Last updated 18 Oct 2026.

For social enterprises

Where it usually goes wrong, and what we would do.

  • “A post that praises the cause gets praise”

    Followers like and share a story about the collective and move on. A post that shows one product, its price band and how to order gives the same follower something to do.

  • “Makers must agree to be seen”

    A producer's face on a page is a decision for that person. A written yes, a clear idea of where the image will be used and a right to change their mind come before any photograph is posted.

  • “LinkedIn reaches buyers, Instagram reaches shoppers”

    HR heads and CSR leads look on LinkedIn, while gift buyers browse Instagram. One message copied to both places fits neither audience, so each platform needs its own angle.

  • “Comments and messages carry orders”

    Some enquiries arrive as a direct message asking the price. If nobody owns the inbox, those messages wait and the buyer orders from a seller who replied.

What we do

What we deliver for social enterprises.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by buyer type

    Post ideas for gift buyers, corporate teams and stockists, each linked to a product and an order route.

    Result: A list of post themes mapped to who they are for.

  2. A maker consent form and photo routine

    A simple written consent for photographs, and a routine for taking them respectfully at the workplace.

    Result: Every image of a person on your pages has written consent behind it.

  3. Product posts with price band and order link

    A post format that shows the item, a rate band, a minimum order and a way to ask.

    Result: A viewer can move from post to enquiry in one step.

  4. An inbox routine

    A named person, a set of ready replies and a record of each message that turns into an enquiry.

    Result: No message about price or stock is left without an owner.

  5. A LinkedIn page for institutional buyers

    Posts aimed at procurement, HR and CSR audiences, with supply terms and references you have cleared.

    Result: A buyer who looks you up on LinkedIn finds a supplier, not just a story.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these social enterprises.

  • Artisan and craft collectives selling to retail and gifting
  • Rural producer and farmer enterprises
  • Enterprises employing people with disabilities
  • Women-led enterprises in food, textiles and recycling
  • Training-linked enterprises that supply uniforms or services
  • Waste, recycling and clean energy enterprises
  • Fair-trade food and organic product brands
  • Social cafés, bakeries and catering units

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should we post?
Post at the rate the team can keep up with and still reply to messages. A steady rhythm that the makers and the team can sustain is better than a burst that stops.
Can we run ads?
Yes, once a product page and an order route exist. Check the platform's current rules for the ads you plan, and decide what an enquiry is worth to you before you spend.
Should we share beneficiary stories?
Only with written consent, in general terms, and with respect for the person. Where in doubt, show the product and the work rather than the person.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for social enterprises

Everything else we would do for you.

Closest to this: content and social

Also for social enterprises

Or start from the overview: sales and marketing for social enterprises.

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