Social enterprises · Search engine optimisation
Get found by people searching for what you make, not only for the cause behind it.
SEO for a social enterprise means writing product and service pages in the words a buyer types into a search box. GullySales works on page structure, product detail and the search terms that match an order rather than a donation.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Last updated 18 Oct 2026.
For social enterprises
Where it usually goes wrong, and what we would do.
“Buyers search for the item, not the mission”
Someone planning festival gifts types the product and the occasion. A site that talks only about the cause gives the search engine nothing to match, so the page that should win the gifting search never appears.
“The about page carries the whole story”
When the makers, the materials and the purpose all sit on one page, product pages are thin. Each product needs its own page with its own description, so a search for that product lands there.
“Mission words can pull in the wrong visitors”
Pages heavy with words such as charity or cause attract people looking to donate or volunteer. Pages written around buying and supply bring in people who can place an order.
“Product names differ from what buyers call them”
A collective may name a stole after a village weave, while buyers search for a plain description. Pages can carry both the maker's name and the everyday term.
What we do
What we deliver for social enterprises.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Search term map by product
A list of the words buyers use for each product, gift occasion and supply need, matched to a page.
Result: Every product has a named page and a set of terms it is written for.
Product page rewrite
Descriptions with size, material, use and minimum order, written in plain words with the maker's name beside them.
Result: A buyer can compare your product on the page without a phone call.
Gifting and supply pages
Pages for corporate gifting, uniforms, catering or recycling services, one for each way a company buys from you.
Result: A company searching for a gifting supplier lands on a page about gifting.
Page titles and descriptions
Titles and short descriptions for each page, written for the search result a buyer reads.
Result: Each page has a title that names the product and what the buyer does with it.
Site structure and speed check
A review of menus, links between pages and mobile loading on the phones your buyers use.
Result: A list of fixes for how pages link and load, in order of importance.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these social enterprises.
- Artisan and craft collectives selling to retail and gifting
- Rural producer and farmer enterprises
- Enterprises employing people with disabilities
- Women-led enterprises in food, textiles and recycling
- Training-linked enterprises that supply uniforms or services
- Waste, recycling and clean energy enterprises
- Fair-trade food and organic product brands
- Social cafés, bakeries and catering units
How it works
How the search engine optimisation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will SEO bring orders?
Should the mission be on every page?
Do we need a blog?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for social enterprises
Everything else we would do for you.
Closest to this: search and visibility
Also for social enterprises
Or start from the overview: sales and marketing for social enterprises.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.