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Social enterprises · WhatsApp marketing

Sell through the chat where Indian buyers already ask for prices and photos.

WhatsApp marketing for a social enterprise means using the business app to share catalogues, answer questions and confirm orders with buyers who have agreed to hear from you. GullySales works on the catalogue, the replies and the consent that keeps the channel welcome.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

NGO coordinators planning project staffing and volunteer deployment in a programme office

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for social enterprises

Sales and marketing for social enterprises, the overview.

Last updated 18 Oct 2026.

For social enterprises

Where it usually goes wrong, and what we would do.

  • “Buyers ask for the price on chat”

    A gift buyer or a shop owner messages to ask the rate for a product. A reply with a photograph, a price band and a minimum order closes more gaps than a link to a long page.

  • “Chat history is the order record”

    Quantities, colours and dates agreed on chat are easy to lose in a long thread. Copying each agreement into the enquiry record protects both sides when the order is made.

  • “Broadcasts need consent”

    A list built from business cards at an exhibition is not the same as a list of people who asked for updates. Ask before adding anyone, make leaving easy and check the platform's current rules.

  • “The makers' number is not the business number”

    If buyers reach a producer's personal phone, replies depend on that person's day. A shared business number with a named responder keeps answers steady and the makers free to work.

What we do

What we deliver for social enterprises.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile and catalogue

    The WhatsApp Business profile set up with the products, photographs, price bands and a short description.

    Result: A buyer who opens your profile sees what you sell and how to order.

  2. Ready replies

    Saved answers for price, minimum order, delivery, samples and GST invoices, written in plain language.

    Result: The team answers common questions the same way each time.

  3. A consent and opt-in routine

    A way to ask visitors and buyers if they would like catalogue updates, and to record the answer.

    Result: Every broadcast list is made of people who said yes.

  4. Chat-to-record habit

    A rule for copying agreed quantities and dates from chat into the enquiry record the same day.

    Result: An order discussed on chat is visible to the whole sales team.

  5. Festival catalogue message

    A catalogue message for gifting seasons, with last-order dates set by the makers.

    Result: A buyer receives a short catalogue and knows who to reply to.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these social enterprises.

  • Artisan and craft collectives selling to retail and gifting
  • Rural producer and farmer enterprises
  • Enterprises employing people with disabilities
  • Women-led enterprises in food, textiles and recycling
  • Training-linked enterprises that supply uniforms or services
  • Waste, recycling and clean energy enterprises
  • Fair-trade food and organic product brands
  • Social cafés, bakeries and catering units

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send bulk messages to everyone we have met?
Only to people who agreed to receive them. Send a short, useful message, make it easy to stop, and check the platform's current rules.
Should we use a chatbot?
Only after the common questions are written down and answered well by a person. A bot that cannot answer the buyer's real question adds frustration.
Can we share photographs of the makers?
Only with their written consent. For product messages, a clear picture of the item is what the buyer needs.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for social enterprises

Everything else we would do for you.

Or start from the overview: sales and marketing for social enterprises.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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