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Personal branding · Hospitality and food

You change property every few years, and your record stays at the last one.

Personal branding for a hotel general manager or hospitality consultant is the record an owner, an asset manager or a brand looks at before handing over a property.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a hotel general manager or hospitality consultant is the record an owner, an asset manager or a brand looks at before handing over a property. GullySales puts that record where an owner will find it and keeps it current on an hour of your time, agreed against your brand's communication policy first.

Also written for

Hotel general manager, Hospitality consultant, Resort manager.

Where this sits

For hotel general managers and hospitality consultants

Where it usually goes wrong, and what we would do.

  • “Your audience is not the guest”

    Guests pick a hotel on price, pictures and location, and the brand's marketing handles all three. The people who decide your next move are owners, asset managers and the corporate office, and none of them read a booking page.

  • “You write in public already and get nothing for it”

    Hundreds of review replies over a posting, signed in your name, patient and well judged. That is the largest body of writing you have, and it sits on a travel site pointing at a property you will leave.

  • “Pre-opening experience is the rarest thing you own”

    Taking a site from dust to a first arrival, hiring the team, setting a rate, fixing a layout somebody drew wrong. Owners pay for that, and they have no way of knowing you have done it three times.

  • “The consultancy you plan for later begins now”

    Almost every general manager expects to consult eventually. The ones who get called were visible for years before they came off a payroll. The rest send messages to former colleagues.

What we do

What we deliver for hotel general managers and hospitality consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A record of properties, keys and what changed

    Each property with its size, its segment and the job you were there to do: a repositioning, a pre-opening, a turnaround after a change of flag. Facts an owner can verify with one phone call.

    Result: A conversation about the next property opens from what you have already run.

  2. The review replies put to work

    The way you answer a complaint is evidence of how you run a hotel. The recurring ones become pieces under your name about what goes wrong inside a property and how it gets fixed.

    Result: Years of writing only guests ever saw becomes the case for hiring you.

  3. A profile the corporate office is comfortable with

    Agreed against the brand's communication policy before publication, crediting the property properly and keeping commercial numbers out of it.

    Result: Visibility that does not put you in a difficult call with your area director.

  4. Writing aimed at owners, not at guests

    What a forty-key property in a hill station gets wrong on staffing, why a food and beverage outlet loses money, what an owner should ask before signing a management contract.

    Result: Enquiries from owners who had read you before they had a vacancy.

  5. Industry platforms and investment forums

    The hospitality trade press, association panels and hotel investment events, with the biography, the photograph and the subjects you can speak to.

    Result: Your name reaches the rooms where the next mandate is discussed.

  6. The hour, taken between shifts

    One call, usually about the problem that swallowed your week. It becomes the material without you drafting anything after a fourteen-hour day. If you cannot protect that hour, say so in the first conversation and keep your money.

    Result: A current public record while you are still running a full house.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for hotel general managers and hospitality consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My hotel belongs to a chain. Am I allowed to do this?
Ask before anything is published, because the answer differs at every group. Most brands have a communication policy covering what a general manager may say, which images may be used and who speaks to the press. The limits get agreed in writing before anything is published, and brand-owned material stays off your page.
Should I be posting about my hotel's offers?
That is the property's job and the brand already pays an agency for it. Your page has a different reader. If it becomes a second marketing channel for a hotel you leave in two years, you have spent your own money on somebody else's asset.
I consult already. What does this change?
It shortens the gap between a referral and a signed mandate. An owner who hears your name from another owner searches it that evening and either finds the properties you have run or finds nothing at all. Repeat referrals are most consultants' whole pipeline, and a blank search stops them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Hospitality and food

Personal branding for the rest of the hospitality and food.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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