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Personal branding · Hospitality and food

People hand you lakhs in advance, so they check the person first.

Personal branding for a travel consultant is the proof that a family or a company can safely send money to you months before they fly: your registrations, the places you have seen yourself, and the trips you rescued when they went wrong.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a travel consultant is the proof that a family or a company can safely send money to you months before they fly: your registrations, the places you have seen yourself, and the trips you rescued when they went wrong. GullySales puts it on record from an hour with you, while a rescued trip is still fresh.

Also written for

Travel consultant, Corporate travel consultant, Tour operator.

Where this sits

For travel and corporate travel consultants

Where it usually goes wrong, and what we would do.

  • “The booking sites took everything simple”

    A one-way flight and a city hotel are gone, and they are not coming back. What is left needs a person: multi-country routing, a visa file, a group departure, grandparents who need a wheelchair at three airports.

  • “The advance payment is the whole objection”

    Before a rupee moves, someone in the family mentions the agent who took the money and stopped answering the phone. You are arguing with that story even when nobody says it out loud.

  • “Corporate travel is bought by somebody you never meet”

    The administrator running the travel desk needs a GST invoice her finance team will pass, a policy she can enforce, and a person who picks up at two in the morning when a flight is cancelled. Price comes after all three.

  • “Nobody can tell whether you have been there”

    Every agency page carries the same Switzerland photograph. The consultant who knows which month the passes shut and which hotel in Interlaken has a lift is the one who gets asked.

What we do

What we deliver for travel and corporate travel consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Registrations and memberships stated plainly

    Your firm's GST number, your trade association memberships and any airline or tourism accreditation, written where a nervous traveller sees them on the first screen.

    Result: The advance payment question is settled before the call begins.

  2. Destinations you have actually seen, and when

    The countries and regions you travelled recently, with the things you know about them that a booking site does not print.

    Result: A family shortlists you because you knew about the road closure.

  3. Trips written up as case notes

    A real itinerary with what went wrong and what you did at midnight: a missed connection, a hospital in Bangkok, a visa appointment moved by a week. No traveller named without permission.

    Result: Evidence of the only thing a customer is really buying.

  4. Payment and cancellation terms in public

    What is due when, what is refundable, what the airline or hotel controls and what you control. Published before a dispute rather than during one.

    Result: Fewer arguments after a cancellation, and families who trusted you enough to pay early.

  5. A page written for the corporate travel desk

    How you invoice, what your service window is, how a travel policy gets enforced, what happens during a disruption. Written for an administrator who has to justify the choice upwards.

    Result: Company accounts that renew without going back out to quotes.

  6. The returning traveller asked at the right moment

    A note and a photograph requested in the week they land, with permission, while they still remember what you saved them from. The hour with you decides who to ask and what to write. If your season leaves no hour, put the budget into the enquiry page instead.

    Result: A steady supply of fresh proof instead of three testimonials from 2022.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for travel and corporate travel consultants

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I say I have never had a visa rejected?
Only if it is true and the files exist to show it, and even then we would not lead with it. A visa is decided by a consulate, so wording that sounds like an assured approval is a promise you cannot keep and a complaint waiting to be filed. Take your own lawyer's view on the sentence before it goes up.
I sell mostly air tickets. Is this worth it?
Probably not. Ticketing margins are thin and the booking sites win that customer on price every time. Put the money into operations or into building a planned-holiday product, and come back when there is something a person is worth paying for. We will say that plainly, and hearing it costs you nothing.
My business runs on referrals. Why change anything?
Because the referral now ends in a search. Your old customer gives your name in a building group at ten at night, and the family looks you up before they message you. What they find decides whether the enquiry reaches you or the neighbour is asked for a second name.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Hospitality and food

Personal branding for the rest of the hospitality and food.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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