Digital advertising · Marketing
Know which online medium you are buying before the first rupee goes into it.
There is no single thing called digital advertising. There is a search auction, a social feed auction, a video platform, a network of publisher sites bought through an exchange, and the ad breaks inside streaming apps. This is the page for choosing between them, before anybody argues about cost per click.
In one paragraph
Digital advertising is the paid space available online: search results, social feeds, video, publisher sites, apps and streaming, each sold in a different auction on a different unit. GullySales works out which of them fits your goal and your buyer, sets up the route from the click to your lead record, and names the ones not worth opening.
Once two or three channels are live and reporting, the question changes. It becomes which of them earns the next rupee, and that work is performance marketing and PPC. Here the question is narrower: which medium is worth opening an account on at all.
We choose by what the buyer is doing at the moment the advertisement appears. Somebody typing "orthodontist near me" is halfway to booking. Somebody scrolling at eleven at night is not, and an advertisement that speaks to them as though they were gets skipped.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We are on every platform and I cannot tell you what any of them did”
Each platform claims the conversions it believes it influenced, so four dashboards add up to more enquiries than the business actually received.
“The advertisements were rejected and nobody explained why”
Clinics, lenders and property sellers run into policy rules on before-and-after images, claimed results and promised returns. The account keeps running. The advertisement simply stops serving.
“Most of the display budget went somewhere I would never advertise”
Open exchange inventory includes muted autoplay video below the fold and banners inside mobile games, bought per thousand impressions because it is cheap. It is cheap for a reason.
“The advertisement is good and the page behind it is not”
The click lands on a home page with a form nobody completes. No change of medium fixes that.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Medium shortlist with reasons
Search, social, video, display, native and streaming judged against your goal and your buyer's moment, with the ones we would not buy named and why.
Pricing unit note
What each shortlisted medium charges for: a click, a thousand impressions, a completed view or a submitted lead form. A rupee buys a different thing in each.
Landing page and form check
Where the click lands, what it asks for, and whether the enquiry reaches a person the same day. Settled before any account is opened.
Tracking that ends in the CRM
Conversion tracking set so an enquiry is recorded once, in your lead record, with its source attached, instead of four times across four dashboards.
Creative brief per medium
A search advertisement, a vertical video and a display banner are three pieces of work. Each is briefed with the specification it gets rejected for missing.
Test budget and stop rules
A defined amount per medium, and the point at which it is scaled or switched off, agreed before it starts.
Monthly report against enquiries
What each medium produced in enquiries and orders, read from the lead record rather than the platform's own claim.
How the result is measured
- Enquiries recorded in the CRM with a source attached
- Cost per enquiry by medium, counted once
- Advertisement and landing page rejections, and what caused them
- Share of spend on inventory we chose against inventory the network filled
- Test budgets closed with a decision
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Owners told to "do digital" who do not know whether that means search, social or video
- Businesses running one platform out of habit because somebody set it up years ago
- A new branch or a new product nobody is searching for by name yet
- Companies with a budget too small to run four platforms badly
- Firms whose agency reports clicks and impressions but cannot show a single enquiry record
Not for
It is not the right fit if.
- Businesses already running several channels well and needing budget moved between them, which is performance marketing and PPC
- Anyone who wants an account opened this week without deciding what the advertisement should get somebody to do
- A business with no landing page and no record of who called, where the spend disappears into an untracked inbox
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the digital advertising work runs
- 1
Fix the goal
We agree whether this is an enquiry, a call, a booking or a walk-in, and what one of them is worth to you.
- 2
Match the medium to the moment
We choose by what your buyer is doing when the advertisement appears, not by which platform is being talked about this year.
- 3
Build the route after the click
Landing page, form, phone number and CRM entry are in place before the first campaign is switched on.
- 4
Launch small and read the lead record
Each medium starts on a test budget and is judged on the enquiries that reach your CRM.
- 5
Keep what works and stop the rest
Mediums producing enquiries take the budget. The others are switched off and the reason is written down.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from performance marketing and PPC?
Why do the platform reports show more leads than we actually received?
Can a clinic or a finance business advertise online?
How much do I need to spend to know whether it works?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Digital advertising, written for your industry.
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