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Tamil TV advertising · Marketing

Buying Tamil television means buying Tamil Nadu, not translating your film.

The market is the point here, not the language. A Tamil buy reaches households across Tamil Nadu, along with the Tamil-speaking pockets of Bengaluru and Hosur. The viewer at the other end has watched the same serial at the same hour for four years.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Tamil TV advertising

In one paragraph

Tamil television advertising buys commercial time on Tamil channels, sold in ten-second units and priced by the band a spot runs in. GullySales works out which bands your buyer watches, has the film made in Tamil instead of dubbed, and coordinates the booking with the channel's sales house or its appointed agency.

Time is sold in ten-second units inside bands, and the band sets the rate. Prime evening carries the serials and costs the most. Daytime is cheaper and reaches the person who is at home in the afternoon, while a film premiere or a match is sold on its own terms.

A dubbed Hindi film is recognised as a dubbed Hindi film. The voice, the face and the phrasing have to be Tamil. Pongal is the year's biggest selling window and the weeks around it go months in advance.

Who it is for

This is written for you if these sound familiar.

  • Brands selling across Tamil Nadu through dealers, who need the state to know the name before a salesman walks in
  • Jewellers, textile retailers and furniture showrooms whose season is Pongal, Aadi and the wedding months
  • Hospitals and education groups drawing patients or students from several districts at once
  • Consumer product companies whose national Hindi campaign lands flat in Chennai and Coimbatore
  • Businesses opening branches in Madurai, Salem or Trichy where nobody has heard the name

Not for

It is not the right fit if.

  • A single clinic or showroom serving one locality, where a state-wide buy wastes almost everything you pay for
  • Businesses with no dealer, branch or delivery in Tamil Nadu, since the calls arrive from places you cannot serve
  • A budget covering a handful of spots, which nobody remembers because nothing repeats

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “The film was dubbed and it showed”

    A Hindi film with a Tamil track laid over it reads as an outsider's advertisement within five seconds. The lip movement and the setting give it away before the claim is heard.

  • “The spots ran and nobody can say what ran when”

    Without the telecast certificate held against the plan, a spot shifted into a cheaper band looks the same on the invoice as the one you booked.

  • “Pongal was sold before we decided”

    The weeks around Pongal are booked well ahead and priced for it. A brand that makes up its mind in December buys whatever is left, in the bands nobody wanted.

  • “The number was on screen for two seconds”

    Television leaves nothing behind. A phone number said once at the end of a spot is the only route a viewer has, and that one was unreadable.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Band and channel plan

    Which bands your buyer watches, and what a spot in each costs for the same money, worked out before a channel is chosen.

  2. Spot plan with weights

    How many ten-second units, in which bands, across how many weeks, built so one household meets the film several times rather than once.

  3. Creative made in Tamil

    Script, voice and casting done in the language, with the claim written for a viewer in Madurai instead of translated from a national film.

  4. Season and event calendar

    Pongal, Aadi, the wedding months and the admission weeks, with premium weeks booked early and quiet ones used for volume.

  5. Release order and material delivery

    The booking coordinated with the channel's sales house or its appointed agency, and the film delivered to their technical specification before the deadline.

  6. Telecast certificate reconciliation

    The certificate read against the plan spot by spot, with shortfalls and wrong bands claimed back as replacement airtime.

  7. A response route worth putting on screen

    One number held on screen long enough to be written down, or a short word a viewer can search, used on no other medium.

  8. Reading the effect without a click

    Brand searches, calls to the campaign number and dealer walk-ins across the state, before, during and after the burst.

How the result is measured

  • Ten-second units delivered by band against the plan
  • Calls to the campaign number during the burst
  • Brand searches from Tamil Nadu before, during and after
  • Dealer and showroom walk-ins across the burst weeks
  • Rate booked against the first quote

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the tamil TV advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Fix the market before the channel

    Which districts you can actually serve, and whether the dealer there can handle the calls a burst produces on a Monday.

  2. 2

    Plan the bands

    Prime, daytime and weekend bands are compared on cost per ten seconds, and each gets a weight in the plan.

  3. 3

    Make the film in Tamil

    Script, voice and casting in the language, read by somebody who speaks it daily, before production is signed off.

  4. 4

    Book and deliver the material

    The order goes to the channel's sales house and the film reaches their technical desk ahead of the material deadline.

  5. 5

    Track the burst while it runs

    Telecast certificates, the campaign number's call log and brand searches are collected during the weeks on air.

  6. 6

    Reconcile and report

    Delivered against booked, the claims raised, and enquiries from across the state go into the report.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we run our Hindi film with a Tamil voice-over?
You can, and viewers will know. The lip movement, the setting and the phrasing announce a national campaign before your claim is heard. With a tight budget, shoot a shorter film in Tamil rather than dubbing a long one.
How many spots do we need?
Enough for the same household to meet the film several times inside a week, which means a burst rather than a scatter. Ten spots spread across a month buy nothing. Running heavily for two weeks in fewer bands beats running thinly for eight.
Can you tell us how many enquiries the television campaign brought?
Not exactly, because television carries no click and keeps no record of who watched. We put one number on screen and count its calls, then read brand searches and dealer walk-ins across the state before, during and after the burst. That gives a direction rather than a count.
Do you buy directly from the channels?
We plan the campaign and coordinate the booking with the channel's sales house or its appointed agency, at a rate you see negotiated. We hold no airtime, no exclusive rate and no guaranteed slot anywhere, and what is available changes every season.
How is this priced?
There is no published price. Rates follow the channel, the band, the season and the length of the burst, and a Pongal week is not a monsoon week. Our fee is agreed in writing after we have read your brief and spoken to you, apart from the airtime and from making the film.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

By industry

Tamil TV advertising, written for your industry.

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