Tamil TV advertising · Marketing
Buying Tamil television means buying Tamil Nadu, not translating your film.
The market is the point here, not the language. A Tamil buy reaches households across Tamil Nadu, along with the Tamil-speaking pockets of Bengaluru and Hosur. The viewer at the other end has watched the same serial at the same hour for four years.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Tamil television advertising buys commercial time on Tamil channels, sold in ten-second units and priced by the band a spot runs in. GullySales works out which bands your buyer watches, has the film made in Tamil instead of dubbed, and coordinates the booking with the channel's sales house or its appointed agency.
Time is sold in ten-second units inside bands, and the band sets the rate. Prime evening carries the serials and costs the most. Daytime is cheaper and reaches the person who is at home in the afternoon, while a film premiere or a match is sold on its own terms.
A dubbed Hindi film is recognised as a dubbed Hindi film. The voice, the face and the phrasing have to be Tamil. Pongal is the year's biggest selling window and the weeks around it go months in advance.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The film was dubbed and it showed”
A Hindi film with a Tamil track laid over it reads as an outsider's advertisement within five seconds. The lip movement and the setting give it away before the claim is heard.
“The spots ran and nobody can say what ran when”
Without the telecast certificate held against the plan, a spot shifted into a cheaper band looks the same on the invoice as the one you booked.
“Pongal was sold before we decided”
The weeks around Pongal are booked well ahead and priced for it. A brand that makes up its mind in December buys whatever is left, in the bands nobody wanted.
“The number was on screen for two seconds”
Television leaves nothing behind. A phone number said once at the end of a spot is the only route a viewer has, and that one was unreadable.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Band and channel plan
Which bands your buyer watches, and what a spot in each costs for the same money, worked out before a channel is chosen.
Spot plan with weights
How many ten-second units, in which bands, across how many weeks, built so one household meets the film several times rather than once.
Creative made in Tamil
Script, voice and casting done in the language, with the claim written for a viewer in Madurai instead of translated from a national film.
Season and event calendar
Pongal, Aadi, the wedding months and the admission weeks, with premium weeks booked early and quiet ones used for volume.
Release order and material delivery
The booking coordinated with the channel's sales house or its appointed agency, and the film delivered to their technical specification before the deadline.
Telecast certificate reconciliation
The certificate read against the plan spot by spot, with shortfalls and wrong bands claimed back as replacement airtime.
A response route worth putting on screen
One number held on screen long enough to be written down, or a short word a viewer can search, used on no other medium.
Reading the effect without a click
Brand searches, calls to the campaign number and dealer walk-ins across the state, before, during and after the burst.
How the result is measured
- Ten-second units delivered by band against the plan
- Calls to the campaign number during the burst
- Brand searches from Tamil Nadu before, during and after
- Dealer and showroom walk-ins across the burst weeks
- Rate booked against the first quote
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Brands selling across Tamil Nadu through dealers, who need the state to know the name before a salesman walks in
- Jewellers, textile retailers and furniture showrooms whose season is Pongal, Aadi and the wedding months
- Hospitals and education groups drawing patients or students from several districts at once
- Consumer product companies whose national Hindi campaign lands flat in Chennai and Coimbatore
- Businesses opening branches in Madurai, Salem or Trichy where nobody has heard the name
Not for
It is not the right fit if.
- A single clinic or showroom serving one locality, where a state-wide buy wastes almost everything you pay for
- Businesses with no dealer, branch or delivery in Tamil Nadu, since the calls arrive from places you cannot serve
- A budget covering a handful of spots, which nobody remembers because nothing repeats
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the tamil TV advertising work runs
- 1
Fix the market before the channel
Which districts you can actually serve, and whether the dealer there can handle the calls a burst produces on a Monday.
- 2
Plan the bands
Prime, daytime and weekend bands are compared on cost per ten seconds, and each gets a weight in the plan.
- 3
Make the film in Tamil
Script, voice and casting in the language, read by somebody who speaks it daily, before production is signed off.
- 4
Book and deliver the material
The order goes to the channel's sales house and the film reaches their technical desk ahead of the material deadline.
- 5
Track the burst while it runs
Telecast certificates, the campaign number's call log and brand searches are collected during the weeks on air.
- 6
Reconcile and report
Delivered against booked, the claims raised, and enquiries from across the state go into the report.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we run our Hindi film with a Tamil voice-over?
How many spots do we need?
Can you tell us how many enquiries the television campaign brought?
Do you buy directly from the channels?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Tamil TV advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.