Taxi advertising · Marketing
A wrapped cab goes where its driver goes, which is rarely where your buyers are.
Two different products are sold under one name. The outside is read by other road users, mostly the driver stuck behind you at a signal. The inside is read by a passenger with twenty minutes to spare and a phone already in hand.
In one paragraph
Taxi advertising buys space on a fleet of cabs for a fixed number of months: a rear windscreen, door panels or a full wrap outside, seat-back panels inside. GullySales works out which of those two your campaign needs, checks the vendor's permission and monitoring, and coordinates the booking with the operator.
The unit is a number of cabs for a number of months, sold by the fleet operator or by the vendor who has signed up the drivers. Nobody sells you a route. A cab goes where its bookings take it, and that is not the catchment drawn on your plan.
What may be displayed on a commercial vehicle is settled by the transport authority in that city, and the rules are not the same in the next one. The vendor is the one who holds that permission, so ask to see it before any vinyl goes on.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Fifty cabs were booked and nobody knows where they went”
The fleet was described as covering the city. The drivers worked the routes with the most bookings, and a good share of the money was driven through neighbourhoods that never buy from you.
“The vinyl came off in the first wash”
Cheap material lifts at the edges, and a driver who dislikes the design helps it along. With no dated photographs each month, you are paying for branding that stopped existing in week three.
“The design was drawn for a hoarding”
A rear windscreen is read from three metres by somebody in stopped traffic. A seat-back is read from arm's length. One layout cannot do both jobs.
“Nobody asked who holds the permission”
Advertising on a commercial vehicle needs the transport authority's approval in that city, and it belongs to the vendor. A campaign pulled off the road mid-cycle is a cost nobody budgeted for.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Inside or outside, settled first
Which of the two buys this campaign needs, judged on whether you want a passenger's attention or a signboard moving through traffic.
Fleet and route check
Where this operator's cabs actually work, the zones they pick up in, and how much of their running falls inside the area you serve.
Permission verified
The vendor is asked for the transport authority's approval for vehicle advertising in that city, in writing, before the booking is confirmed.
Material and fitting specification
The vinyl grade, the fitting method and who replaces a torn panel, written into the order instead of assumed.
Creative for each surface
A rear windscreen carrying one line and a large name. A seat-back carrying a QR code and an offer worth scanning while the meter runs.
Monitoring you can check
Dated photographs of a named sample of cabs every month, plus whatever route or trip reporting the operator is able to share.
A traceable route
A QR code or short web address used only on these cabs, opening a page written for somebody sitting in the back seat.
Replacement and make-good
What happens when a cab leaves the fleet or a panel is washed off, and how those months come back as replacement vehicles or credit.
How the result is measured
- Cabs fitted and photographed against cabs booked
- Scans of the campaign code or visits to its page
- Monthly sample audit results
- Brand searches during the cycle
- Enquiries that mention the cab, where your team asks and records it
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Consumer brands and apps whose buyer is the person riding in the cab rather than the one driving past
- Hotels, hospitals and showrooms on an airport or station route, where arriving passengers pass the door
- Businesses trading right across one city who want their name in front of the same commuters week after week
- D2C brands running a launch who want a QR code in front of a bored passenger at a red light
- Restaurants, salons and clinics sitting close to the routes the fleet actually works
Not for
It is not the right fit if.
- A business serving one locality, where most of the kilometres are driven in areas you do not sell to
- Anyone who needs enquiries counted, because the outside of a cab reports nothing at all
- A one-month cycle, which is too short for the same commuters to meet the same cab twice
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the taxi advertising work runs
- 1
Decide which half you are buying
Passengers and road users are two audiences. The answer changes the format, the creative and the number of cabs worth booking.
- 2
Check the fleet against your map
We look at where the operator's cabs pick up and how far that overlaps the area your business can actually serve.
- 3
See the permissions
The vendor shows the transport authority's approval and the fitting terms before any money moves.
- 4
Produce for glass, door and seat
Artwork is built separately for each surface, to the exact sizes the fitter works to on the day.
- 5
Fit and photograph
Installation is photographed cab by cab against the registration numbers listed on the order.
- 6
Audit monthly and report
A sample is re-photographed each month, scans of the campaign code are counted, and anything missing is claimed while the cycle still runs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we choose which areas the cabs drive in?
Is the inside or the outside worth more?
How do we know the branding is still on the car?
Who gives permission for advertising on a taxi?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Taxi advertising, written for your industry.
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