Taxi advertising · Marketing
A wrapped cab goes where its driver goes, which is rarely where your buyers are.
Two different products are sold under one name. The outside is read by other road users, mostly the driver stuck behind you at a signal. The inside is read by a passenger with twenty minutes to spare and a phone already in hand.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Taxi advertising buys space on a fleet of cabs for a fixed number of months: a rear windscreen, door panels or a full wrap outside, seat-back panels inside. GullySales works out which of those two your campaign needs, checks the vendor's permission and monitoring, and coordinates the booking with the operator.
The unit is a number of cabs for a number of months, sold by the fleet operator or by the vendor who has signed up the drivers. Nobody sells you a route. A cab goes where its bookings take it, and that is not the catchment drawn on your plan.
What may be displayed on a commercial vehicle is settled by the transport authority in that city, and the rules are not the same in the next one. The vendor is the one who holds that permission, so ask to see it before any vinyl goes on.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Fifty cabs were booked and nobody knows where they went”
The fleet was described as covering the city. The drivers worked the routes with the most bookings, and a good share of the money was driven through neighbourhoods that never buy from you.
“The vinyl came off in the first wash”
Cheap material lifts at the edges, and a driver who dislikes the design helps it along. With no dated photographs each month, you are paying for branding that stopped existing in week three.
“The design was drawn for a hoarding”
A rear windscreen is read from three metres by somebody in stopped traffic. A seat-back is read from arm's length. One layout cannot do both jobs.
“Nobody asked who holds the permission”
Advertising on a commercial vehicle needs the transport authority's approval in that city, and it belongs to the vendor. A campaign pulled off the road mid-cycle is a cost nobody budgeted for.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Inside or outside, settled first
Which of the two buys this campaign needs, judged on whether you want a passenger's attention or a signboard moving through traffic.
Fleet and route check
Where this operator's cabs actually work, the zones they pick up in, and how much of their running falls inside the area you serve.
Permission verified
The vendor is asked for the transport authority's approval for vehicle advertising in that city, in writing, before the booking is confirmed.
Material and fitting specification
The vinyl grade, the fitting method and who replaces a torn panel, written into the order instead of assumed.
Creative for each surface
A rear windscreen carrying one line and a large name. A seat-back carrying a QR code and an offer worth scanning while the meter runs.
Monitoring you can check
Dated photographs of a named sample of cabs, plus whatever route or trip reporting the operator is able to share.
A traceable route
A QR code or short web address used only on these cabs, opening a page written for somebody sitting in the back seat.
Replacement and make-good
What happens when a cab leaves the fleet or a panel is washed off, and how those months come back as replacement vehicles or credit.
How the result is measured
- Cabs fitted and photographed against cabs booked
- Scans of the campaign code or visits to its page
- Monthly sample audit results
- Brand searches during the cycle
- Enquiries that mention the cab, where your team asks and records it
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Consumer brands and apps whose buyer is the person riding in the cab rather than the one driving past
- Hotels, hospitals and showrooms on an airport or station route, where arriving passengers pass the door
- Businesses trading right across one city who want their name in front of the same commuters week after week
- D2C brands running a launch who want a QR code in front of a bored passenger at a red light
- Restaurants, salons and clinics sitting close to the routes the fleet actually works
Not for
It is not the right fit if.
- A business serving one locality, where most of the kilometres are driven in areas you do not sell to
- Anyone who needs enquiries counted, because the outside of a cab reports nothing at all
- A one-month cycle, which is too short for the same commuters to meet the same cab twice
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the taxi advertising work runs
- 1
Decide which half you are buying
Passengers and road users are two audiences. The answer changes the format, the creative and the number of cabs worth booking.
- 2
Check the fleet against your map
We look at where the operator's cabs pick up and how far that overlaps the area your business can actually serve.
- 3
See the permissions
The vendor shows the transport authority's approval and the fitting terms before any money moves.
- 4
Produce for glass, door and seat
Artwork is built separately for each surface, to the exact sizes the fitter works to on the day.
- 5
Fit and photograph
Installation is photographed cab by cab against the registration numbers listed on the order.
- 6
Audit the cabs and report
A sample is re-photographed, scans of the campaign code are counted, and anything missing is claimed while the cycle still runs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we choose which areas the cabs drive in?
Is the inside or the outside worth more?
How do we know the branding is still on the car?
Who gives permission for advertising on a taxi?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Taxi advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.