Auto rickshaw advertising · Marketing
An auto goes wherever its fare goes, so you are buying a city, not a route.
Our transit advertising page covers buses, metro and station media, where a route list can be demanded in writing. Autos are the one transit format where no such list exists, and the selling pretends otherwise.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Auto rickshaw advertising buys branded hood covers, side panels and seat-back panels on a block of autos for a month. GullySales sets the block size and format, insists on a registration number list and dated photographs, and checks mid-month how many covers are still on the vehicles.
A driver takes the fare he is offered. He may start in Rajajinagar and spend the afternoon in Whitefield, and next week he may be on hire to somebody else entirely. So an auto campaign is a city or a zone buy. Anyone promising you one locality is describing a hope.
What autos do well is repetition at low cost. Your name passes the same junction, the same school gate and the same market a hundred times a week, in the field of vision of every car stuck behind one.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The vendor promised our area and delivered the whole city”
Autos are allotted to a stand or a zone in the plan and then follow the fares. Ask what the vendor can actually confirm, which is a count of vehicles and a broad operating area, and price the buy on that.
“Half the covers were gone by the third week”
Hood covers tear, flap loose or come off when a driver takes a better offer. Without a mid-month check nobody notices, and the photographs you were sent were all taken on day one.
“The proof photographs had no number plates”
A tight shot of a hood cover proves nothing. The same vehicle can appear in three campaign reports. Insist on the registration number being legible in every picture.
“The design was made for a page”
Four lines of text and a small number on a hood cover, read by a driver in the next lane at a signal, is read by nobody. One name, one offer, one large number is the whole brief.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Format and block decided together
Hood covers for the car behind, side panels for the footpath, seat-backs for the passenger inside. Each reaches a different person and the mix follows who you are selling to.
A registration number list
The vehicles in your block listed by number before installation, so the count you paid for is a list you can check rather than a claim in a proposal.
Driver and permit check
The vendor confirms the driver has agreed and is being paid, and shows what the state transport authority permits on a passenger auto in your city. The rules differ by state, so the permit holder should confirm before anything is stuck on.
Artwork for each surface
A hood cover is read at a signal from four metres. A seat-back is read for a twelve minute ride, which is the one place on the vehicle where a QR code earns its space.
Installation photographs with plates visible
Dated pictures of every vehicle in the block, taken so the registration number can be read. Anything short of that is not proof.
Mid-month spot check
A sample of the block seen again in week three, at the stands they work from, with replacements demanded for covers that are missing or torn.
A response route of its own
A campaign number on the panels and a code or QR on the seat-back, so the enquiries that came from the vehicles are separable from everything else running.
How the result is measured
- Autos live against autos booked, by registration number
- Photographs delivered with plates legible
- Covers still in place at the mid-month check
- Calls to the campaign number
- Scans of the seat-back code
- Rate per vehicle per month against the first quote
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Hospitals, diagnostic centres and clinics that draw patients from a whole zone rather than one street
- Coaching centres and colleges advertising in the admission months across a city
- Electronics, furniture and jewellery showrooms running a festival offer that is worth a drive
- New app-based or delivery services that need a city to recognise a name quickly
- Builders and developers whose site is on a road that autos already work
Not for
It is not the right fit if.
- A shop with a two-kilometre catchment, because autos cannot be aimed and most of the money goes outside your ring
- Anyone selling to other businesses, where a moving vehicle reaches the wrong person entirely
- Owners who want proof of where each vehicle went, since no honest vendor tracks that and the ones who claim to are selling a screenshot
- Candidates campaigning for office, who ask for autos more than any other advertiser and are the one enquiry we refuse
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the auto rickshaw advertising work runs
- 1
Set the geography honestly
We agree the city or the zones your buyer comes from, and accept that this format cannot be narrowed below that. If your catchment is two streets, we recommend a different medium and say so.
- 2
Choose format and volume
Fewer vehicles for three months beats a large block for four weeks, because recognition comes from passing the same name repeatedly.
- 3
Test what the vendor can confirm
Before any booking we ask for the registration list, the permission position and the replacement policy for damaged covers. The answers sort the vendors quickly.
- 4
Print and install
Material and sizes to the vendor's specification, installation scheduled at the stands, and photographs collected as the covers go on.
- 5
Check mid-cycle
Vehicles are sampled in week three and shortfalls are taken up with the vendor while the month is still being paid for.
- 6
Read the enquiries
Calls to the campaign number and scans of the seat-back code are counted against the month before, and the result goes into the report.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we choose which areas the autos run in?
How many autos should we book?
Is it legal to advertise on an auto?
Which is better, the hood cover or the seat-back?
How will we know it brought anything in?
Do you own a fleet or hold rates?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
By industry
Auto rickshaw advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.