White label media buying · Marketing
Your client asked for a hoarding and your studio does not buy media.
Our media planning and buying page is written for the business spending the money. This one is written for the agency, studio or event company in between, whose client has just asked for something it does not buy.
In one paragraph
White label media buying is offline and direct-buy media planned and booked by one firm and presented to the client under another firm's name. GullySales does the availability checks, the negotiation and the booking behind your agency, hands back an unbranded plan and proof pack, and never contacts your client.
A design studio can make the artwork for a hoarding in an afternoon. Finding out which sites on that road are free in March, and what the real rate is, takes a fortnight of calls to people with no reason to return them.
So the buying sits with us and the relationship stays with you. Your client sees your plan, your invoice and your name on the proof. Our name appears nowhere, and we do not speak to them.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We quoted the client from a rate card we found”
The published rate is a starting point and the site may already be booked. By the time the real number and the real availability arrive, your quote is either loss making or embarrassing to revise.
“Nobody agreed whose name goes on the release order”
The media owner invoices one party and chases one party. If that is your agency, you are carrying the credit risk until your client pays, which is a decision to take before booking rather than after.
“The proof came back with the rate printed on it”
Publications and media owners send documents that show what was actually paid. Handing that to a client unread is how a markup gets discovered in front of them.
“The client rang about a missing flex and we had nothing to say”
White label means the call comes to you. Without dated photographs and a written cycle, you are relaying a complaint you cannot check.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Unbranded plan document
The plan, the options and the reasoning in a clean file with no logo, ready for your template. Written so you can defend it in a meeting we are not in.
Availability and rate check
Which sites, editions, bands or slots are actually free for the dates, and what they go for once argued. Nothing is quoted to you as available until the media owner confirms it.
Commercial structure agreed first
Whose name is on the release order, who the media owner invoices, and whether you take a buying fee or a margin. Our fee, the media spend and the production cost are itemised separately so you can price your own layer.
Artwork specification sheet
Exact sizes, safe areas, bleed, material and file format per placement, sent to your designer before they start rather than after a rejection.
Booking and schedule monitoring
Bookings coordinated with the media owner, publication or their appointed agency. The cycle is then watched, so a late mounting or a dropped spot is raised while it can still be fixed.
Proof pack in your format
Dated photographs, tear sheets, telecast or play logs, collected and handed over stripped of anything that reveals the buying rate.
Reconciliation against the order
Display days, insertions or spots delivered against what was booked, with the shortfall written down and taken up with the media owner in your name.
How the result is measured
- Working days from brief to plan
- Rate booked against the first quote
- Placements running as booked, with dated proof
- Delivery against the release order, by placement
- Queries answered without your client hearing from us
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Digital agencies whose retainer client now wants newspaper, radio or outdoor and expects one point of contact
- Branding and design studios asked to place the work they just designed
- Event and activation companies buying transit or society media around a launch
- Web development firms holding the client relationship for everything marketing
- Consultants and freelancers who need a buying desk behind them for one campaign a quarter
Not for
It is not the right fit if.
- An agency that wants a rate quoted this afternoon for a site nobody has checked availability on
- A business buying media for itself, which is the media planning and buying page rather than this one
- Anyone who wants to put their name on a promise of enquiries from a hoarding, because no such promise can be honoured
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the white label media buying work runs
- 1
Take the brief from you
Market, catchment, dates, budget and what your client has already been promised. That last one matters most, and it is the question agencies answer last.
- 2
Check what exists
We approach media owners and their agencies for availability and rates on the dates you need, and come back with what is real rather than what is listed.
- 3
Hand you the plan to sell
You get the unbranded document and the cost lines split three ways. You decide your price and present it. We wait.
- 4
Book once your client confirms
Release orders are raised the way we agreed at the start, artwork goes in to specification, and the schedule is confirmed in writing.
- 5
Monitor and report back to you
Anything late, missing, torn or unlit is taken up with the media owner while the campaign is running, and you hear about it before your client does.
- 6
Close the campaign
Proof pack, reconciliation and a short note on what to buy differently next time, in language you can forward.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will my client ever know you are involved?
Do you take a cut of the media spend?
Who gets invoiced by the media owner?
Do you hold rates or inventory with media owners?
How fast can you turn a plan around?
How is this priced for an agency?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
White label media buying, written for your industry.
Related services