YouTube influencer marketing · Marketing
One YouTube review is still being watched two years after you paid for it.
Our influencer and creator marketing page covers the whole trade across platforms. This one is about what YouTube changes, and it changes more than the file format.
In one paragraph
YouTube influencer marketing pays a creator to cover your product in a long video, either as a segment inside their own piece or as a video devoted to you. GullySales picks creators whose viewers match your buyer, negotiates the deliverable and the usage rights, and keeps the disclosure and the script honest.
Length and shelf life are the difference. A video runs ten or twenty minutes, so a product gets explained rather than glimpsed. And it keeps being found by search and suggestion for years, which is why the description link and the usage rights matter more than the first week's views.
Script control is the trade-off. People are there for the creator's judgement, and a video read off your script is recognised in ten seconds. You can correct a fact. You cannot write somebody's opinion for them.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The comments did the marketing for our competitor”
A long video gathers opinions underneath it and they do not go away. A product that disappoints gets argued about in public, under something you paid for.
“We bought the video and then could not use it”
Running the creator's video as an advertisement, or putting it on your own website, is a separate right. Nobody bought it, so the video stays where it was published and nowhere else.
“The channel's viewers were not in our market”
A subscriber count hides where people watch from and which language they watch in. A large channel whose audience sits outside your delivery area buys you nothing.
“It sounded like an advertisement”
A script written in a marketing office and read out word for word is spotted in the opening seconds. Viewers skip the segment, and the creator's next brand pays less.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Creator shortlist on fit, not size
Channels judged on who turns up in the comments, which language they watch in, and whether the last five brand videos were worth watching.
The deliverable written down
An integration of a stated length or a video of its own, with the release window, the link placement and the pinned comment all agreed.
Usage rights priced separately
What you may do with the video afterwards: run it as an advertisement, keep it on your site, cut it for other platforms, and for how long.
A brief a creator can work with
The three things that must be said and the two that must not, with everything else left to the person whose audience it is.
Disclosure done properly
Paid promotion declared under the platform's rules and the advertising industry's code, placed where a viewer meets it before the mention.
A factual review, not an edit approval
One pass to correct prices, specifications and claims, with the opinion untouched and the deadline for that pass fixed in advance.
A traceable route
A code and a link used by that creator alone, so orders and enquiries can still be counted against them months later.
Comment plan
Who answers questions under the video in the first week, in what tone, and what happens when a complaint turns out to be fair.
How the result is measured
- Orders and enquiries against each creator's code or link
- Views at seven, thirty and ninety days
- Cost per enquiry by creator, compared across the shortlist
- Brand searches in the week after publication
- Questions and complaints under the video, and how fast they were answered
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Products that need showing and explaining: an appliance, a machine, a course, software, anything with a setup
- Brands whose buyers search for a review before ordering and find only the company's own video
- Regional-language sellers whose buyers watch in Kannada, Tamil or Telugu and trust a face they already know
- D2C brands with a product good enough to survive a comments section for two years
- Software teams whose buyers want to watch a walkthrough before they will sit through a demo
Not for
It is not the right fit if.
- Brands that need final-cut approval and a script read word for word, which viewers spot and skip
- A product with a known fault, because a long video collects a public argument that stays under it
- Anyone who needs results this fortnight, since filming and editing take weeks before anything is published
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the YouTube influencer marketing work runs
- 1
Decide what the video has to do
Explain a product, answer one objection that keeps costing you orders, or put a trusted face beside your name. Each needs a different channel.
- 2
Shortlist and ask for numbers
Creators are approached with a brief and asked for their own audience breakdown and how their recent brand work performed.
- 3
Settle the deal in writing
Deliverable, release window, category exclusivity, usage rights and payment terms are agreed before anybody starts filming.
- 4
Brief them, then let them write
Product, access and facts go across, and the script comes back in their own voice for a factual check only.
- 5
Publish and work the first week
Comments are answered, the code is live, and the landing page is ready for somebody arriving from a description link.
- 6
Read the tail
Views, code use and enquiries are reported at thirty days and again at ninety, because this medium keeps working long after the invoice closes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we approve the final video?
Do we own the video afterwards?
Is a big channel better than a small one?
Does the video have to say it is paid?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
YouTube influencer marketing, written for your industry.
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