Dealer and distributor programme · Channel and partners
You sell through dealers but have no steady way to find and back them.
Most manufacturers did not plan their channel. A distributor rang up, a dealer was a salesman's cousin, a territory was promised over tea. Years later the network works in places and goes quiet in others, and nobody can say which dealers are worth a visit.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A dealer and distributor programme is a defined way for a manufacturer or brand to find, screen, sign, onboard and support the partners who sell its product. GullySales packages eight channel services into one starting scope, agreed in writing after we have read your brief and spoken to you.
This package puts a method under it. We find out what the network is doing now, set the rules and territories, bring in the partners the gaps call for, start them properly, and give dealers something to sell with.
It is a starting scope, not a fixed bundle. For example, an auto-parts maker with forty dealers and no ranking might start with the network review and a dealer scorecard, and leave recruitment until it knows which territories are empty. After we have read your requirements brief and spoken to you, the pieces you need, the fee and the term are agreed in writing.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We sign whoever calls first”
Nobody wrote down what a good partner looks like, so stock capacity, reach and appetite were never checked. Two of the last three barely order.
“I do not know which dealers are actually selling”
The distributor reports, the area manager remembers, and neither can show sales-out by dealer. Schemes go to everyone and nobody knows who claimed what.
“Partners get different terms and overlapping patches”
Margins were set one conversation at a time. Territories were drawn once, long ago. For example, a manufacturer's two distributors in neighbouring districts both supply the same hardware chain, each at a different margin, and each thinks the other is poaching.
“New partners sign and then go silent”
The agreement sits in a folder with no opening order plan and no training for their counter staff.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Network review
A written, ranked review of stock, credit, coverage and scheme compliance, built from your own order and payment data. Its fee is quoted in writing after we have read your brief, before it starts.
Programme rules and tiers
Tiers, margins, support entitlements and a standard agreement, written once so every conversation starts from the same rules.
Territory plan
Demand mapped against current patches, boundaries redrawn where there are gaps or overlaps, and every territory put in writing.
Recruitment of new partners
A fit profile, a named candidate list for each territory with a gap, and a terms document, carried through to a signed agreement.
Onboarding sequence
A set path from signature to opening order: systems access, first stock plan, product training and check-ins as agreed in writing.
Distributor review and joint plan
Each distributor's stocking, credit and sub-dealer coverage reviewed, with a plan agreed with them rather than imposed.
Dealer scorecard and visit plan
Dealers ranked by potential, a plan for who visits whom, and scheme tracking that shows who claimed what.
Dealer marketing kit
Ready-to-use materials and local campaign kits with brand checks, so dealers can promote the product without producing it.
How the result is measured
- Secondary sales by dealer
- Sales-in against sales-out at each distributor
- Partners signed and their first order value
- Scheme claim rate
- Coverage gap by territory
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers with dealers and distributors added one phone call at a time
- Brands opening a new state or district through partners they have not yet found
- Owners whose primary sales to distributors look fine while secondary sales to dealers stay flat
- Sales heads who inherited a network built on a predecessor's relationships
- Companies where two partners claim the same customer on different terms
Not for
It is not the right fit if.
- You sell direct to end customers and have no dealers or distributors. This adds structure you do not need
- You have one or two partners. A written agreement and a phone call will do more than a programme
- You want a partner signed in a hurry. Finding the right one is a search, and it is slower than an introduction
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Read your brief
You send the requirements brief. We read it and speak to you about the network you have and the one you want.
- 2
Agree the scope in writing
We name which of the eight pieces you need and in what order. Scope, fee and term go into a written document before work starts.
- 3
Audit, then fix the base
We begin with the network review, rules and territories. Recruitment waits until we know what the current network can carry.
- 4
Recruit, onboard and support
New partners are signed against the fit profile, started properly, and folded into the dealer and distributor routine.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do I have to buy all eight pieces?
Do you visit dealers yourselves?
Who decides the margins and credit terms?
What does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Dealer and distributor programme, written for your industry.
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Read before you buy
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- Electrical dealers and wholesalers: how to get a manufacturer's range stockedElectrical wholesalers stock what electricians already ask for. To get a new range on the shelf, offer a margin worked out the wholesaler's way, display help that reaches retailers and electricians, and a written replacement process.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.