Employee advocacy programmes · Marketing
The company page gets scrolled past and your engineer's post gets read.
Our social media marketing page covers what your company account publishes. This page is about the other accounts: the ones belonging to the people who did the work.
In one paragraph
Employee advocacy programmes get your own staff posting about the company's work from their personal accounts, where a person's feed reaches buyers a company page never will. GullySales sets up the opt-in, supplies the material, and stops the programme becoming a manager chasing people on WhatsApp.
A post from your site engineer is read by the people he studied with, the firm he left three years ago, and the neighbour who is about to build. None of them follow your company page. The same photograph of a finished slab travels further from his phone than from yours.
You cannot order anybody to post. A mandate produces four identical reposts on a Friday afternoon, and quiet resentment that lasts a year.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We posted it on the company page and it went nowhere”
The page is followed by suppliers, ex-employees and two competitors. Your buyer is not in there, and no amount of posting changes who is.
“I asked everyone to share it and four people did”
A share button is not a programme. People skip it because they do not know what to write above it, and a bare repost embarrasses them in front of their own contacts.
“One of our staff argued with a customer in a comments section”
Nobody had agreed what a person may say about a client, a price or a delay. The argument is now searchable under your company's name.
“It turned into a manager forwarding links every morning”
The nagging becomes the programme. Participation drops each week, the manager gets resented, and the posts that do appear are plainly done under duress.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
An opt-in people sign, and can leave
Who joins, what they are agreeing to, and a plain line saying that stepping out costs them nothing at work. Voluntary in writing, or it is not voluntary.
Material they can use without editing
Site photographs cleared for use, a short caption they may rewrite, the drawing with the client's title block cropped out, and the link that goes under it.
One session with the people who said yes
About an hour on what is worth posting, what a first line looks like, and why their own words beat the caption we supplied.
The written guidelines underneath
Clients, prices, unreleased work and colleagues, settled before the first post. Our guidelines page covers that document in full and this programme does not run without it.
Profile repair for the people buyers check
Salespeople, service heads and technical leads given a profile that matches what they actually do, before anybody sends them traffic.
Something worth posting each month
A commissioning, a site visit, an odd repair, a new machine. Without a supply of real events the programme is people inventing opinions.
Reporting at team level
What the group published and what it brought, with no league table of individuals. A scoreboard turns a voluntary thing into a target within a month.
How the result is measured
- Staff opted in, and how many are still posting after three months
- Posts published by employees each month
- Enquiries and job applications traced to an employee's post
- Profile views for the people who face buyers
- Material supplied against material actually used
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and contractors whose engineers already photograph their own work and post none of it
- Companies with a page nobody follows and thirty staff with real networks in the trade
- Firms hiring hard, where a candidate believes a technician over a careers page
- Sales teams whose buyers open the salesperson's profile before agreeing to the meeting
- Businesses that tried this once through a WhatsApp group and stopped by the third week
Not for
It is not the right fit if.
- You want posting counted in the appraisal, which turns a person's own account into unpaid work they resent
- Nobody in the team wants to be visible, and six reluctant posters read worse than silence
- The company has just cut jobs or is in a pay dispute, because staff will not vouch for you this year and should not be asked
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the employee advocacy programmes work runs
- 1
Ask who is willing before building anything
We talk to the people you had in mind and find out who actually wants to do this. The list is usually shorter than the owner expects and better than the one drawn up in a meeting.
- 2
Agree the rules with them, not at them
The guidelines are drafted in a room with the people who will live by them, so the grey cases come from the floor rather than from a policy template.
- 3
Set up the supply
Photography, permissions and a simple place to collect material, so nobody has to ask three people before posting a picture of their own job.
- 4
Run one month small
A handful of volunteers post first. We fix what confused them, then open it to anybody else who wants in.
- 5
Measure the group and hand it over
The report covers what was published and what came back. Most companies run this themselves after the habit sticks, and that is a fair place for it to end.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we make posting part of the job?
What if an employee posts something they should not have?
Which platform does this belong on?
Do we pay people to post?
What does this cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Employee advocacy programmes, written for your industry.
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