Social media content guidelines for employees · Marketing
Settle what staff may say about a client before somebody says it.
Our employee advocacy page is about persuading staff to post. This page is the document that makes that safe, and it is the one sales teams and regulated firms need before anything else.
In one paragraph
Social media content guidelines for employees are the written rules on what your staff may post about clients, prices, work that has not shipped, and each other. GullySales writes the document from your own trade and its limits, names who approves the grey cases, and sets out what happens when somebody gets it wrong.
Most companies have no rule until there is an incident. Then a policy arrives by email, written in an angry afternoon, listing things nobody was going to do anyway. It says nothing useful to a person deciding at eleven at night whether to name a customer.
A guideline that only forbids gets ignored. The version that works tells somebody what they may say, in their own words, without asking permission first.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Somebody posted the client's name before we had the order”
A proud post about a site visit told a competitor which project was in play. The buyer saw it too, and had never agreed to be named.
“A photo of the shop floor had a customer's drawing in it”
Nobody was careless on purpose. There was simply no rule about what may appear in the background, and the screen behind the machine carried a part number under a confidentiality clause.
“Two of our people argued about a project in public”
A comment thread between colleagues about whose fault a delay was is now the second result for your company's name. Neither of them thought they were speaking for the business.
“Nobody knows who is allowed to answer a complaint”
A customer complains under a post and four people see it. One replies defensively, two wait for the owner, and the reply that lands is the wrong one.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
What may be said about a client
Named or unnamed, before the order and after handover, and the one-line permission your project manager asks for. Most disputes on this subject are about timing rather than secrecy.
The money rule
No quoted rates, no discounts, no hint of what a named customer paid. Written as example sentences, because staff argue with a principle and copy a sentence.
Work that has not shipped
Prototypes, a site before handover, a design under revision, anything under a confidentiality agreement. The list is drawn from your own contracts, not from a template.
Colleagues, complaints and arguments
No public disputes with each other, no replying to an angry customer at night, and a named person who handles it instead. This is the section that saves you most often.
The regulated part, where it applies
Doctors, advisers, lawyers and company secretaries carry restrictions on claims, testimonials and identifiable client material, and the registration at risk is the individual's. We write to your compliance adviser's reading of it, never our own.
Who approves what, by name
Three levels: post freely, check with one person, and do not post. Against each sits a name and a realistic response time, so the checking route is faster than the risk of skipping it.
What happens when somebody gets it wrong
Graded, and written down in advance. A first honest mistake is a deletion and a conversation, and staff who know that in advance come and tell you instead of hoping nobody noticed.
The one page people will read
The full document goes in the handbook. A single page with six examples goes to the team, because the handbook version is read once on the day of joining.
How the result is measured
- Staff briefed, by team and by joining date
- Posts sent for approval, and how long approval took
- Incidents, and whether the document already covered each one
- New cases added since the first version
- Time a new joiner takes before posting without checking
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams whose people post about a win and name the buyer before the order is signed
- Clinics, law firms and advisory practices where a council or a regulator limits what may be said in public
- Manufacturers whose engineers photograph the shop floor with a customer's drawing on the screen behind them
- Businesses already running an employee advocacy programme with no rules underneath it
- Owners who had one bad post and now want to ban the subject altogether
Not for
It is not the right fit if.
- You want a document that stops staff mentioning work at all, which cannot be enforced and tells your team plainly that you do not trust them
- Nobody senior will own approvals, because a guideline with no named approver stalls on its first grey case
- What you actually need is a contract clause about confidentiality, which your lawyer drafts and we write around
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Read what your staff already post
A pass through the public accounts of the people who face customers. The real grey cases turn up here, and they are never the ones the management team predicted.
- 2
Take the limits from your own contracts and trade
Confidentiality clauses, client agreements and whatever your council or regulator restricts. Your compliance adviser or lawyer settles the wording of that section.
- 3
Draft the may and the may not together
Both halves on the same page, with an example under each. A list of prohibitions alone teaches people that silence is the safe answer.
- 4
Test it on real cases
We put six awkward situations to the team and see whether the document answers them. Anything it cannot answer gets rewritten before it goes out.
- 5
Brief the team and keep the document alive
One short session, the page on the wall, and a habit of adding each new grey case as it happens. A guideline that has not changed since it was written is a guideline nobody consulted.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we simply ban employees from posting about work?
Somebody has already posted something they should not have. What now?
We are a clinic. Are the rules stricter for us?
Does this cover what staff post about politics or their personal life?
Who should approve posts, the owner or a manager?
How is this charged?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Social media content guidelines for employees, written for your industry.
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