LinkedIn organic marketing · Marketing
Our LinkedIn page is live, but no buyer has ever mentioned it.
A buyer hears your name at an exhibition and looks you up on LinkedIn that evening. The page shows a logo, a few festival greetings and a product photograph from last year. The buyer moves on to the next supplier.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
LinkedIn organic marketing is unpaid content from your company page and your team's own profiles, aimed at the buyers who check a supplier before they call. GullySales sets up the page, plans and drafts the posts, helps handle comments and messages, and records which conversations became enquiries.
GullySales builds the page and the posting plan around the questions your buyers ask before they enquire: how to choose a specification, what a dealer should check, what a good delivery looks like. Your engineers, partners and sales team supply the knowledge. We draft, schedule and record, and you approve every post.
This is unpaid work and it builds slowly. If you need reach this month, LinkedIn advertising is the better fit. If your sales reps message named prospects directly, that is LinkedIn outreach and social selling. If the posts should carry the owner's own voice, that is founder-led marketing.
Who it is for
This is written for you if these sound familiar.
- Manufacturers whose buyers check the company online before asking for a quotation
- Distributors and dealers who want principals, contractors and corporate buyers to find a credible page
- Professional-service firms where a partner's judgement is what the buyer is purchasing
- Teams with engineers or senior staff who can answer buyer questions in writing
- Owners whose company page has gone quiet and who want a plan before posting again
Not for
It is not the right fit if.
- You need enquiries within weeks and have no time to build; paid advertising is the faster route.
- Your buyers are households or walk-in customers who do not use LinkedIn to decide.
- Nobody on your team can spare time to approve posts and reply to comments.
The problem
Does this sound like your business?
Common situations this work addresses.
“Our page only posts greetings and product photos”
A buyer who lands there learns nothing about how you work. Posts that answer a purchasing question give the page a reason to be read.
“Only our own staff like the posts”
Colleagues react, but the buyers you want never appear. Without a target list of roles and industries, reactions say little about who is paying attention.
“Comments and messages go unanswered”
A buyer asks a question under a post and waits. Page notifications land with whoever set the page up years ago, and nobody has been told to check them.
“We cannot say if LinkedIn brought us any work”
A quotation request arrives and nobody records where the buyer found you. Without a source field, the page gets credit or blame by guesswork.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Page set-up and admin review
A review of the company page: name, tagline, about text, products, cover image, website link and the call-to-action button. We check who holds the super admin role, so the page never depends on one former employee's login.
Buyer-question content plan
A written list of the questions your buyers ask before enquiring, matched to the people in your company who can answer them. You approve the subjects before any drafting starts.
Post drafts and posting calendar
Drafts for the company page, with a calendar showing which post goes out on which day. Text posts, document carousels and short videos are chosen to suit the subject.
Team-profile guidance
A short brief for the staff who will post or comment from their own profiles, covering how to mention the company and when to say they work there. Participation is voluntary, and each person approves their own words.
Comment and message handling guide
Who replies to what, in which order, and which questions pass to sales. A buyer's direct message about a quotation goes to a named person, not to the social media desk.
Enquiry source record
A source field in your enquiry sheet or CRM, plus tagged links on posts, so a quotation request can be traced to the post or comment that prompted it. Where the buyer does not say, the record says unknown.
Content review record
A log of what was approved, by whom, and which claims were checked against your own documents. Customer names, drawings and test data appear only with written permission.
How the result is measured
- Page visitors in the buyer roles you named, kept separate from total followers
- Comments and messages from those roles
- Enquiries traced to a post, comment or message
- Qualified opportunities, confirmed by your sales lead
- Orders linked to those opportunities where your records support it
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
LinkedIn organic marketing: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.
Make the scope clear
Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.
Check the work in use
Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.
Know when to change course
If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the LinkedIn organic marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Requirements brief and conversation
You send the requirements brief, we talk, and the scope, fee and term go into writing. We agree who approves content before work begins.
- 2
Page and audience review
We look at the current page, your staff profiles and the roles you want to reach. A baseline of enquiries by source is recorded first, so later results have something to be compared with.
- 3
Content plan approval
You review the buyer questions and the people who will answer them. Subjects you cannot support with your own experience are removed.
- 4
Drafting and publishing
We draft, you approve, and posts go out from the page or from the named profile. Nothing is published without a recorded approval.
- 5
Replies and handoff
Comments are answered under the handling guide. A buyer who asks for a quotation or a call is passed to your sales contact with the post that prompted it.
- 6
Review against the baseline
We compare enquiries and conversations with the starting record and agree what to keep, change or stop.
Before you hire anyone
Do this first yourself.
Look at your own company page the way a buyer would, before you pay anyone to change it.
- Open your company page while logged out and read the about text, products and website link as a stranger would.
- List the five questions buyers ask before they request a quotation, and who in your company answers each one.
- Check who holds the super admin role on the page and remove anyone who has left the company.
- Add a source question to your enquiry sheet: how did you hear of us?
- Ask three colleagues whether they would post from their own profiles, and what they would be willing to say.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Who approves each post before it goes out, and is that approval recorded?
- Will posts go out from my staff's profiles without their own sign-off?
- Do you use automation tools or engagement groups, and what are LinkedIn's current rules on them?
- How will you trace an enquiry back to a post, and what do you record when the buyer does not say?
- Who replies to comments and messages, and where do buying questions go?
- What will you not publish without my written permission?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this the same as LinkedIn advertising?
How does this differ from LinkedIn outreach and social selling?
When is founder-led marketing the better fit?
Do you post from our staff's profiles or run engagement groups?
Do employee posts about the company need a disclosure?
What does it cost and how long is the term?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
LinkedIn organic marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.