Marketplace lead management programme · Sales
You pay for IndiaMART leads and almost none of them become orders.
The package was bought to bring buyers. What arrived is a long list of names in the portal's lead manager, some real, some students, some a competitor checking your rate. Nobody sorts them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A marketplace lead management programme is a defined starting scope for businesses that pay IndiaMART, JustDial or similar portals for enquiries and convert few of them. GullySales sorts the incoming leads, sets who answers and how fast, adds the qualifying questions and a score, and traces orders back to each paid package.
This programme takes that one situation and fixes it end to end. It joins five pieces of work we already do on their own: portal lead handling, first reply and follow-up, qualification, scoring and routing. The scope is agreed in writing after we have read your brief and spoken to you.
We start by matching last quarter's lead-manager entries to your quotes and invoices by hand. That count is the baseline everything after is reported against. The reply target is yours, set against your team's real hours, and not a turnaround we promise.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We get hundreds of leads and no orders”
Volume is the portal's number, not yours. Without a way to tell a buyer from a browser, the team gives up on the whole queue. For example, a hypothetical manufacturer sees 300 entries in a quarter and finds, matching them to quotes by hand, that only a small share were buyers it could serve.
“The other supplier called first”
The same buyer is often shown to several suppliers in your category. The first one to call back with a sensible question usually gets asked for the quote.
“Leads go to whoever picks up the phone”
A Chennai enquiry lands with the person who does not cover Chennai, and the rep on leave leaves theirs untouched.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Portal capture into one place
IndiaMART, JustDial and TradeIndia enquiries pulled into your CRM or a shared sheet as they arrive, with the portal marked. Listings are corrected, and rules decide which buy-leads you respond to.
Reply targets and follow-up sequence
A written first-call target per portal, then the attempts, channels and gaps until the buyer gives a clear yes or no, with WhatsApp templates.
Qualifying questions
Quantity, delivery location, timeline, GST registration and whether they buy for use or resale, asked on the first call and recorded against the lead.
Lead scoring
A ranking built from what has closed for you before, shown in your CRM on arrival. It needs enough past orders to build on, and we say so if it does not.
Routing and cover
Rules by territory, product, language or workload, a named owner for every lead, and a fallback for leave and Sundays so nothing sits unassigned.
Package payback report
Leads, quotes, orders and gross margin per portal, set against what each package costs you.
How the result is measured
- Median time to first call, by portal
- Share of leads qualified as genuine buyers
- Leads left unassigned beyond the limit your team set
- Orders and gross margin traced to each portal
- Cost per order for each paid package
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and exporters with a paid IndiaMART or TradeIndia package and a lead manager nobody trusts
- Dealers and distributors who buy JustDial or similar listings and get calls that go nowhere
- Owners deciding whether to renew a portal package on the portal's lead count alone
- Teams where leads reach one phone and the others never hear about them
Not for
It is not the right fit if.
- You get very few portal enquiries. Your own search and referrals need building first, and this package would have little to sort
- Nobody can make calls during working hours, even with a routine to follow
- You want fake ratings or reviews on the portals. We do not do that
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Read your brief and speak to you
We read what you send through the requirements brief, then talk to you and the people who take the calls. The scope, fee and term are agreed in writing after that.
- 2
Count what the portals produced
Lead-manager entries are matched to quotes and invoices by hand, giving the baseline for reply time, conversion and cost per order.
- 3
Set the routine with your team
Reply targets, qualifying questions, owners and routing rules are agreed with the people who will make the calls, based on their real hours.
- 4
Run, check and adjust
Reply time and follow-up completion are checked against the baseline, and the questions, rules and score are changed where they are not working.
- 5
Decide each renewal on orders
Before a package renews, you see cost per order and margin from that portal. Keeping, upgrading or dropping it is your call, made on numbers.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What does the marketplace lead management programme include?
How much does it cost and how long does it run?
Will you tell me whether to renew IndiaMART?
What do you need from us?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Marketplace lead management programme, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.