IndiaMART and marketplace lead management · Sales
Turn IndiaMART leads into orders, and find out whether the package is paying for itself.
An IndiaMART enquiry is rarely yours alone. The same buyer is often shown to several suppliers in your category. The one who calls back first with a sensible question usually gets asked for the quote.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
IndiaMART leads are enquiries a buyer sends through the portal, often to several suppliers at once, and JustDial and TradeIndia leads work the same way. GullySales sets the reply routine, the qualifying questions and the source tracking for them, then reports every month what each paid package produced in orders.
Most owners pay for a yearly package, check the lead manager when there is time, and renew on a feeling. We trace each order back to the portal and the package that brought it. The renewal is then decided on orders and margin, not on the lead count the portal's executive shows you.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“By the time we call back, the buyer has three quotes”
The lead arrived at 11 in the morning and was seen at 6 in the evening. Two other suppliers had already spoken to the buyer.
“Half the IndiaMART leads are students, competitors or wrong products”
The team calls every lead the same way. The morning goes on people who were never buyers, and the one asking for a truckload waits.
“We cannot tell which orders came from JustDial”
Orders are recorded by customer name, not by source. The portal gets credit for nothing or everything, depending on who you ask.
“The renewal call is our only review of the package”
The portal's executive shows a count of leads delivered. Nobody in the business has a count of orders.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Lead capture from every portal
IndiaMART, JustDial and TradeIndia enquiries pulled into your CRM or a shared sheet as they arrive, with the portal marked.
Reply target and owner
A written first-call target per portal and a named owner for every lead, with cover for lunch, leave and Sundays.
Qualifying questions
Quantity, delivery location, timeline, GST registration, and whether they buy for use or resale. Asked on the first call and recorded.
Buy-lead selection rules
Which IndiaMART buy-leads get your daily quota, by product, quantity and city, so it goes on buyers you can serve.
Listing and catalogue check
Product names, photos, specifications and price ranges corrected on each portal, so enquiries arrive for what you actually sell.
Package payback report
Leads, quotes, orders and gross margin per portal every month, set against what each package costs you.
How the result is measured
- Median time to first call, by portal
- Share of leads qualified as genuine buyers
- Orders and gross margin traced to each portal
- Cost per order for each paid package
- Buy-leads consumed against orders won from them
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and traders on an IndiaMART or TradeIndia package who cannot say what it brought in orders
- Service businesses on JustDial whose leads arrive by SMS and get called back in the evening
- Suppliers who spend their buy-lead quota every day and win very little from it
- Owners with a renewal call next month who want numbers before they sign
Not for
It is not the right fit if.
- You get almost no portal enquiries, and your own search and referrals need building first
- Nobody can call portal leads during working hours, even with a routine
- You want fake reviews or ratings on the portals
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the IndiaMART and marketplace lead management work runs
- 1
Count what last quarter produced
We match lead-manager entries to your quotes and invoices by hand. That count is the baseline.
- 2
Set the routine
Reply targets, owners and qualifying questions agreed with the people who will make the calls.
- 3
Connect the portals
Leads flow into one place with the source recorded. Listings are cleaned so fewer wrong enquiries arrive.
- 4
Run and review
Reply time and conversion checked every month. Questions and buy-lead rules change where they are not working.
- 5
Decide the renewal on numbers
Before each renewal you see cost per order and margin from each portal. Keeping, upgrading or dropping it is then your informed call.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are IndiaMART leads worth paying for?
Why are so many IndiaMART leads fake or irrelevant?
How are JustDial leads different from IndiaMART and TradeIndia leads?
Can IndiaMART lead management happen inside our CRM?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
IndiaMART and marketplace lead management, written for your industry.
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Read before you buy
- How to convert IndiaMART leads into ordersIndiaMART leads convert when you reply within minutes, qualify with one question, send a real quotation and follow up for weeks. How to handle enquiries, buy leads and the lead manager.
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