IndiaMART and marketplace lead management · Sales
Turn IndiaMART leads into orders, and find out whether the package is paying for itself.
An IndiaMART enquiry is rarely yours alone. The same buyer is often shown to several suppliers in your category. The one who calls back first with a sensible question usually gets asked for the quote.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
IndiaMART leads are enquiries a buyer sends through the portal, often to several suppliers at once, and JustDial and TradeIndia leads work the same way. GullySales sets the reply routine, the qualifying questions and the source tracking for them, then reports what each paid package produced in orders.
Most owners pay for a yearly package, check the lead manager when there is time, and renew on a feeling. We trace each order back to the portal and the package that brought it. The renewal is then decided on orders and margin, not on the lead count the portal's executive shows you.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and traders on an IndiaMART or TradeIndia package who cannot say what it brought in orders
- Service businesses on JustDial whose leads arrive by SMS and get called back in the evening
- Suppliers who spend their buy-lead quota every day and win very little from it
- Owners with a renewal call next month who want numbers before they sign
Not for
It is not the right fit if.
- You get almost no portal enquiries, and your own search and referrals need building first
- Nobody can call portal leads during working hours, even with a routine
- You want fake reviews or ratings on the portals
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“By the time we call back, the buyer has three quotes”
The lead arrived at 11 in the morning and was seen at 6 in the evening. Two other suppliers had already spoken to the buyer.
“Half the IndiaMART leads are students, competitors or wrong products”
The team calls every lead the same way. The morning goes on people who were never buyers, and the one asking for a truckload waits.
“We cannot tell which orders came from JustDial”
Orders are recorded by customer name, not by source. The portal gets credit for nothing or everything, depending on who you ask.
“The renewal call is our only review of the package”
The portal's executive shows a count of leads delivered. Nobody in the business has a count of orders.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Lead capture from every portal
IndiaMART, JustDial and TradeIndia enquiries pulled into your CRM or a shared sheet as they arrive, with the portal marked.
Reply target and owner
A written first-call target per portal and a named owner for every lead, with cover for lunch, leave and Sundays.
Qualifying questions
Quantity, delivery location, timeline, GST registration, and whether they buy for use or resale. Asked on the first call and recorded.
Buy-lead selection rules
Which IndiaMART buy-leads get your daily quota, by product, quantity and city, so it goes on buyers you can serve.
Listing and catalogue check
Product names, photos, specifications and price ranges corrected on each portal, so enquiries arrive for what you actually sell.
Package payback report
Leads, quotes, orders and gross margin per portal, set against what each package costs you.
How the result is measured
- Median time to first call, by portal
- Share of leads qualified as genuine buyers
- Orders and gross margin traced to each portal
- Cost per order for each paid package
- Buy-leads consumed against orders won from them
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Count what last quarter produced
We match lead-manager entries to your quotes and invoices by hand. That count is the baseline.
- 2
Set the routine
Reply targets, owners and qualifying questions agreed with the people who will make the calls.
- 3
Connect the portals
Leads flow into one place with the source recorded. Listings are cleaned so fewer wrong enquiries arrive.
- 4
Run and review
Reply time and conversion are checked. Questions and buy-lead rules change where they are not working.
- 5
Decide the renewal on numbers
Before each renewal you see cost per order and margin from each portal. Keeping, upgrading or dropping it is then your informed call.
Before you hire anyone
Do this first yourself.
Marketplace leads are paid for, so check what happens to each one.
- Download the last set of IndiaMART leads and count how many were called back.
- Mark which leads came from your target area and product and which did not fit.
- Check how quickly the first call was made on a sample of recent leads.
- Compare what you pay each year with the orders you can trace back to the marketplace.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Will you work inside my own marketplace account, and will I keep the login?
- Who calls the leads and how will you record the outcome?
- How will you separate serious buyers from price shoppers?
- Will you recommend spending less on the marketplace if it does not pay?
- How will you link the leads to actual orders?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are IndiaMART leads worth paying for?
Why are so many IndiaMART leads fake or irrelevant?
How are JustDial leads different from IndiaMART and TradeIndia leads?
Can IndiaMART lead management happen inside our CRM?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
IndiaMART and marketplace lead management, written for your industry.
Related services
Often bought with this, or instead of it.
Learn the method
The teaching pages behind this work. Read them to judge the work, or to do the parts you want to do yourself.
Read before you buy
- How to advertise to business ownersThe owner is the user, the budget and the signature in one person. That removes the committee and it also removes the nurture sequence, because the decision happens in one sitting or not at all.
- Every buyer came through one agent: opening a second route without losing the agentHow a Puducherry industrial estate unit that gets every buyer through one agent can deal with those buyers directly for service and reorders, and add one more route of its own.
- Industrial buyers outside Madhya Pradesh may never have heard of your clusterHow a Pithampur unit gets found by a buyer in Pune or Gurugram: one paragraph that places the cluster, product names in the buyer's own words, and the same wording on your website, your portal listing and your profile.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.