Outsourced dealer sales support · Channel and partners
Your dealers keep waiting on answers that your sales team has no time to give.
A dealer rings to ask where the order is. Another wants a quotation for a customer standing at the counter. A third never heard back about an enquiry you passed on last week. Your sales team answers when dispatch and collections allow, and the dealers notice.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Outsourced dealer sales support is a desk that handles a manufacturer's day-to-day dealer traffic: enquiry hand-offs, follow-up calls, quotation requests, order-status questions and dealer queries. GullySales runs that desk within a written scope, keeps every record in your own system, and sends anything touching dealer terms or pricing back to you.
This service puts a named desk between your dealers and your sales head. It takes the repeat questions, chases enquiry hand-offs, drafts quotations from your price list and updates order status from your records. You keep dealer terms, discounts and pricing.
It is not dealer development, which works on how existing dealers sell, or trade and dealer marketing, which promotes your brand through them. It is also not outsourced sales, where the caller speaks to your end customers. Here the customer is the dealer, and the work is service.
Who it is for
This is written for you if these sound familiar.
- Manufacturers of pumps, panels, paints, appliances or building products with dealers in several states
- Sales heads who spend the morning answering dealer calls about order status
- Brands that pass enquiries to dealers and never learn what happened to them
- Companies whose dealer quotations wait for one person to return from the field
Not for
It is not the right fit if.
- You want GullySales to set dealer margins, approve discounts or settle disputes. Those decisions stay with you.
- Your price list, order records and dealer list are not written down anywhere. Fix that first.
- You need to find and sign new dealers. That is dealer development and channel partner recruitment.
The problem
Does this sound like your business?
Common situations this work addresses.
“Dealers call three people to learn one status”
Dispatch says ask sales, sales says ask accounts. The dealer concludes nobody owns the order and starts offering a competitor's product.
“I passed the enquiry on and heard nothing”
The enquiry reached a dealer by WhatsApp. Nobody recorded whether the dealer called, quoted or dropped it, so you cannot tell a weak lead from a weak dealer.
“Quotations wait for me to be free”
A dealer needs a figure today for a customer comparing brands. By the time it arrives, the customer has bought elsewhere.
“The same question gets a different answer each time”
Two staff quote two delivery routes or two scheme readings. Dealers learn to ask until they hear the answer they prefer.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Dealer desk scope document
A written list of what the desk handles, what it passes to you and who receives each item. Dealer terms, pricing and discounts are named as yours alone.
Dealer query log
Every call and message logged with the question, the answer given and the owner of any open item. Repeat questions become a short dealer answer sheet.
Enquiry hand-off record
Each enquiry passed to a dealer is recorded with the dealer's name, the time sent and the reported outcome. Silent dealers are chased.
Dealer follow-up calls
Calls about open quotations, pending enquiries and stalled orders, with notes entered the same day. Your sales head sees which dealers need a senior call.
Quotation drafts from your price list
Drafts prepared from the price list and scheme sheet you supply. Your approver releases anything outside the printed list.
Order-status updates
Dealer messages drawn from your order and dispatch records, each with a stated source. Where a record is missing, the desk asks your team instead of guessing.
Escalation list
A named person on your side for pricing, credit, technical and complaint questions. The desk passes these on with the dealer's question already written out.
Records in your system
Notes, quotations and outcomes entered in your CRM or order system under a login with agreed permissions. The history stays with you if the arrangement ends.
How the result is measured
- Dealer queries answered and open items
- Time from dealer enquiry to first reply
- Enquiry hand-offs with a recorded dealer outcome
- Quotation requests drafted and approved by your team
- Escalations passed to your team and their status
- Orders your team confirms from desk-handled enquiries
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
Outsourced dealer sales support: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Map existing partners, their territories, and the customers they serve. Review active selling and repeat orders separately from the number of partners signed up.
Make the scope clear
Agree partner fit, territory rules, onboarding, and support responsibilities. Clarify how direct enquiries and partner enquiries are assigned before starting recruitment.
Check the work in use
Follow a partner enquiry through to an order and the next purchase. Check whether the partner has the product knowledge and material needed to sell without repeated intervention.
Know when to change course
If current partners cannot sell because supply or support is weak, resolve that before recruiting more. A bigger network can spread the same problem further.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Scope and authority
You send the requirements brief and we talk through which dealer traffic moves to the desk. The written scope names what the desk may say and what it must pass to you.
- 2
Source documents
You supply the current price list, scheme sheets, dealer list and order or dispatch access. Anything missing or out of date is listed before the desk answers a dealer.
- 3
Answer sheet approval
We draft standard answers to the common dealer questions. Your sales head approves them and names the person who handles each escalation.
- 4
Trial with a few dealers
The desk starts with dealers you pick. You read the query log, correct wrong answers and decide whether to widen the group.
- 5
Daily desk work
The desk logs queries, chases hand-offs, drafts quotations and sends status updates. Pricing or terms questions go to your named person the same day.
- 6
Review and continuation
Results are read against the baseline recorded at the start. You decide whether to keep, widen or move the desk in-house, with the logs as the handover.
Before you hire anyone
Do this first yourself.
Before anyone answers your dealers, write down what you answer today and who decides each answer.
- List every dealer by name with the region, the person who deals with them and a phone number.
- For one week, note each dealer call or message: the question, who answered and how long the dealer waited.
- Write the current price list and scheme sheet on one page each, with the date they took effect.
- Mark which questions only you can answer: discounts, credit, special pricing and complaints.
- Check that order and dispatch status can be read from one record, not from three people's memory.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Which dealer questions will you answer yourselves, and which will you pass back to us?
- Where will every call, quotation and status update be recorded, and who owns that record?
- How do you quote when the price list does not cover a dealer's request?
- What do you say when a dealer asks for a discount or a change to terms?
- How will we see which enquiries reached a dealer and what the dealer did with them?
- What happens to the logs and answer sheets if we end the arrangement?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will the desk agree discounts or prices with our dealers?
How is this different from dealer development?
Do our dealers need to use a new portal or app?
Can the desk call end customers who enquired through a dealer?
What happens if the desk gives a dealer a wrong answer?
How are the fee and term set?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Outsourced dealer sales support, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.